Iyo Pixar logo ndeimwe yeanonyanya kuyeukwa emafirimu ehudiki hwedu. Ndiani asingayeuki mwenje unosetsa uchisvetuka pachiratidziri. Uye ndezvekuti, chokwadi chekuti chinhu ichi chinoonekwa muchiratidzo chayo, hachisi chinhu chakafanorongwa, asi kuti chinovanza nyaya.
Kubva paruoko rwaSteve Jobs, Pstrong, sezvatinoziva nhasi, akazvarwa. Yakanga iri muna 1968, apo kambani yakaburitsa imwe yeshorts yayo yekutanga, kunyanya, Luxo Jr, mune iyi pfupi protagonist yaive mwenje wedhesiki. Iri basa rakasarudzwa kune Oscar uye kubva ipapo, Luxo Jr, anova mufananidzo, iyo mascot yePixar.
Asi isu tichaenda mberi, isu tichaziva matangiro eiyo animation studio, tichaona Basa rako rehunyanzvi uye chimiro chemhando yako chave sei?, kuvandudzwa kwePixar logo.
Pixar nhoroondo
Muna 1986, iyo firimu, Howard the Duck, yakaratidzwa munzvimbo dzemitambo, ichionekwa seimwe yemafirimu akaipisisa mundangariro mhenyu. Yakakundikana kusimudza mari yakawanda kupfuura yakasimwa mukugadzirwa kwayo, izvo zvakaita kuti kambani yayo yekugadzira, Lucasfilm, irasikirwe nemamiriyoni.
Kuseri kwekambani iyi yekugadzira kwaiva George Lucas anozivikanwa zvikuru, uyo akanga achitarisana neimwe yenguva dzakaipisisa dzehupfumi munhoroondo yayo. Mamirioni mashanu emadhora, ndiyo yaidhura kutenga Graphics Group, chikamu chenzvimbo yekombuta yekambani yekugadzira Lucasfilm. Iyi yaive nguva yekuti Steve Jobs, mutengi wechikamu chakataurwa, anotanga nhoroondo yePixar.
Mukutanga kwayo, kambani yanga isiri kambani yeanimation sezvatinoiziva nhasi. Zvakatosiyana, yaive yakatsaurirwa kutengeswa kwehardware uye mumwe weaigona kuve vatengi aive Disney Studios. Ndiani akawana iyo Pixar Image Kombuta sekombuta, yaizovabatsira mukuita kukurumidza kuisa mavara mumifananidzo yavo.
John Lasseter munhu akakosha munyaya iyi yese, mumwe wevashandi vePixar, sezvo ari iye akagadzira nhevedzano yemifananidzo. Lasseter yakaratidza vangangove vatengi vake simba rekombuta, budiriro iyi yakakonzera mheremhere. Chimwe chezvisikwa zvatiri kutaura nezvacho ndiLuxo Jr, mwenje wedhesiki uyo waizove chiratidzo chechimiro chePixar.
Kutevera kubudirira uku, Steve Jobs akaisa iyi Pixar hardware kutengeswa muna 1990. Akasainawo chibvumirano che $ 26 mamiriyoni neDisney kwemafirimu matatu emakombiyuta. Was iyo bhaisikopo, Toy Nyaya, iyo isu tese tinoziva chakaponesa kambani muna 1995, kubva pakutengesa kwava pedyo.
Kubva panguva iyoyo zvichienda mberi, zvese zvaive mhirizhonga pakati peiyo tekinoroji indasitiri uye indasitiri yekugadzira zvemukati.. Pixar akaziva kuti kurapwa kwacho kwakanga kusina kuenzana, ivo vachishanda pakukura nekugadzirwa kwesoftware, Disney yakangotarisira kugovera uye zvese zvine chekuita nekushambadzira.
Makambani maviri aya akaenda nenzira dzakasiyana kutenderera 2004, uye makore maviri gare gare muna 2006 Disney akawana Pstrong.
Evolution yePixar logo
Zita rekutanga reanimation studios raive risiri iro isu tese tinoziva, asi mugore 1986 yainzi, The Graphics Group uye yaive yaGeorge Walton Lucas, iyo yakazotevera, sezvatataura, yakatengwa naSteve Jobs.
Yakanga iri yekupedzisira, Steve Jobs, uyo akagadza Alvy Ray, semutungamiriri wekambani yeanimation ndokuipa zita rekuti Pixar. Uye kubva panguva iyoyo, apo yekutanga logo yekambani inooneka.
Logo 1979 kusvika 1986
kambani yeanimation, Iyo Graphic Group, mune yayo 1978 logo, vakasarudza kuisa zita pamusoro pechinyorwa, vachishandisa mavara maviri akasiyana kwaro. The typography yaive sans-serif font, umo chimedu chezita kudivi rekuruboshwe chaive mutsvuku, zvichienzaniswa nechokurudyi, chaive mutema.
In the chikamu chepakati, chiratidzo chekambani chakaiswa, umo chinhu chimwe chete chakaitika sezita, mavara matsvuku uye madema akashandiswa kune rimwe nerimwe remativi. Munzvimbo iyi tinokwanisa kuona muruvara mavara makuru maviri G akatarisana, ayo mukuipa kwawo anoratidza C akatarisa pasi.
Mukuwedzera, muchikamu chepasi, a tagline, kupfupisa kuti mhando yake yaive yei, kambani yemifananidzo yemifananidzo.
Logo 1986 kusvika 1994
Mugore 1986, ndipo apo Steve Jobs anotora chikamu cheGraphics Group, ndokuchitumidza kuti Pixar., iyo inotungamirira kukuchinja kukuru mumufananidzo wayo wechiratidzo.
Chiratidzo chitsva chakaunzwa naPixar chakavakirwa pachimiro cheskweya chine mafuremu pamativi uye buri pakati payo. Zvikanzi izvi logo yakafemerwa neApple BSD komputa, acronym yaienderana neBerkeley Software Distribution.
Zita rekambani rinowanikwa pasi pemufananidzo wejometri, wakagadzirwa naJohn Lasseter. The mabhii anoumba zita racho, aipatsanurwa nezvinhu zvidiki zvaiita sezvipatsanura.
Logo 1994 kusvika ikozvino
The brand, in 1994, inochinja zvachose pamaoko aPete Docyer, uyo akashandira Pixar panguva iyoyo.
Pixar's yakavandudzwa brand identity yaive yakavakwa chete nefonti ine serifs, inoshandiswa nenzira yakasiyana uye inoyevedza. Zvakasiyana, nekuti hapana akange ashinga kupatsanura mavara ezita rake kusvika zvino.
Humwe hunhu hwechiratidzo ichi huri mumabhii R uye X, kuti imwe yepasi yavo yekupedzisira yakasiyana nedzimwe, iyo inovapa kutarisa kwakasiyana.
Iyo logo, PIXAR ANIMATION STUDIOS, inova mucherechedzo uye inotanga kuoneka muToy Story bhaisikopo rekutanga.
Mune mamwe emakiritsi ekuvhura emafirimu ake, tinogona kuona kuti vatambi vanobva mumafirimu vanoonekwa sei mukati meiyo logo, kana kutsiva mabhii ayo.
Sezvatinogona kuona mu 1995, kambani yakaita sarudzo yekutsiva tsamba I, kune rambi rayo rine mukurumbira, Luxo Jr., chimiro chepfupi yake yekutanga.
Kuzivikanwa kwaPixar ibasa risingaite. Anoziva nzira yokubatanidza kuzivikanwa kwake kwose maererano nechinhu chimwe chete, rambi rine upenyu. Pixar inokanganwa kuisa zvinhu mumufananidzo wayo izvo zvisingakodzeri, uye inotarisa pakuita sarudzo yetypographic inosanganisa simba rayo rese.