psychology ye typography

Munyika yekugadzira, isu takakomberedzwa nezvose manzwiro uye matauriro. Kune akawanda subjective uye chinangwa maitiro ayo mufananidzo anogona kutiunzira. Ndicho chikonzero, kwete mavara chete anokwanisa kutitaurira nemhando yekodhi rudzi rweunhu hwavanahwo kana hunhu hwavanopa mumufananidzo wekunze.

Kune zvakare zvimwe zvinhu zvakaita semafonti, anokwanisa kufambisa manzwiro akasiyana uye kutamba basa iro, kune mugadziri uye kumuoni anoona purojekiti, zvakakosha. Mune ino post tinouya kuzotaura newe nezvekuti mafonti anokanganisa sei hunhu yechimwe chirongwa uye kuti vane basa rekuita sei kuti vateereri vedu vanzwe nenzira imwe chete yatinoda kuti vanzwe, uye iyi inonzi psychology of typography.

Chii chinonzi psychology ye typography?

Psychology ye typography Zvinonzwisiswa sekudzidza kweakasiyana typographic mhuri uye maratidziro avanoita mune yegraphic dhizaini chikamu. Kubata kwavo kwakakura zvekuti vanogona kufambisa manzwiro nemafungiro akasiyana kune avo vanozviona uye kune vanozvigadzira.

Mune mishandirapamwe yakawanda yekushambadzira, typography yagara ichiita basa rakakosha mukukura kwayo. Zvakanaka, inogona kuve chinhu chakakosha chemusoro mukuru unopfupikisa meseji yese yemushandirapamwe. Mishandirapamwe yakawanda yakasarudza kushandisa chete typography sechinhu chikuru, uye izvi hazvishamise, nekuti isu tinogona kutamba navo munzira dzakawanda uye. nekuvasanganisa chete, muoni anotoziva ekutanga-ruoko kuti manzwiro atiri kutaura nezvawo.

Kune zvakawanda zvigadzirwa kana zvinhu panoshandiswa sosi iyi, asi mishandirapamwe yakawanda inokwezva zvinwiwa zvinwiwa kana cheni dzekudya nekukurumidza. Iwo akanaka sarudzo dzekushandisa rudzi urwu rwemafonti, saka inogona kunakidza.

Hunhu hwese

Muoni

Vanobatsira muoni kuti asarasikirwa neshinda yeprojekti yaari kuona. Izvi zvinoreva kuti, anokwanisa kuwana rudzi rwemutsara uye ketani yekunzwa uye manzwiro anomuisa munzvimbo chaiyo uye yakarurama.

Kuzivikanwa

Icho chinhu chinowanikwawo zvakanyanya muchikamu chekuzivikanwa kwekambani. Kana tichigadzira brand, zvakakosha kuziva kuti ndeapi ma typefaces achave chikamu chemhando yedu, nekuti ivo vanozonzwisisa hafu kana kunyangwe ese ehunhu uye kuti kambani yedu ichatungamirwa uye kuratidzwa kune yedu veruzhinji.

Sociedad

psychology mu typography, Icho chinhu chinobatanidzwawo zvikuru muzuva redu nezuva. Pese patinotarisa zvakatikomberedza, tinoona akasiyana siyana emabhizinesi akasarudza chinhu ichi sechinhu chakakosha chemufananidzo wavo.

Mensaje

Zvinobatsirawo kuda kutaura zvese pasina, ndiko kuti, nekusarudza font chaiyo mushure mekuiongorora, tinosvika pamhedziso yekuti tinogona kutaura zvese nezvishoma. Ndiwo mashiripiti ekuita munhu manyorerwo. 

Muchidimbu, kune akawanda maitiro anobatanidza iyo psychology ye typography.

Zvinoreva font imwe neimwe

Serif

Serif typography Iyo inoratidzirwa nekuve yekare typeface. Uye hazvisi nekuti ndiyo yakambozvarwa, asiwo. Kana zvisiri nekuti ndiyo mhuri yekutanga yakagadzirwa uye yakasikwa. Zvarinoreva zvinodzokera shure kunyanya munguva dzeRoma. Nguva yaishandiswa matombo uye tapureta imwe neimwe yakavezwa. Nechikonzero ichi, isu tinokwanisa kukoshesa mapfuti akacherechedzwa ane mafonti aya.

Iyi typeface inowanzoshandiswa kunyanya mumagwaro marefu, nekuda kwechimiro chayo. Kazhinji ine chitarisiko chekare chinovaratidza zvakanyanya uye chinopa mataurirwo nemanzwiro akadai sekukomba. Hapana mubvunzo kuti ndeimwe yemhando dzemhando dzemhando dziripo. Kazhinji vanowanzoishandisa kune zvigadzirwa zvakapfuma nekuda kwekukosha kwavo, senge mapefiyumu, machokoreti kana zvishongo.

sans serif

Sans serif mafonti imhando yemafonti ayo, kusiyana neserif mafonti, haana serif mumuviri wavo. Kusavapo kwema serifs kunoita kuti ma typefaces aya achinje chitarisiko chavo uye anotariswa uye akanyorwa seakanyanya mazuva ano typefaces par kugona.

Kusiyana neserifs, sans serifs anowanzo shandiswa mumagwaro makuru, nenzira iyi vanovhara huwandu hwezvinyorwa zvidiki uye misoro yemapeji inobatanidza zvakakwana. Vanozviratidza nemhando yechidiki, kwete yakakomba asi kuchengetedza chimiro uye hunyanzvi. 

Akanyorwa nemaoko

Mafonti akanyorwa nemaoko ndeaya anoratidzirwa nekugadzirwa nemaoko. Kusiyana nemamwe ose, anogona kunge akagadzirwa nedhijitari, aya anochengetedza dhizaini yemhando yepamusoro. Vakanaka kwazvo kuona asi dzimwe nguva, zvakaoma zvikuru kuverenga. Ndosaka ari mafonti akagadzirwa kuti agadziriswe semisoro mikuru uye kwete yekumhanya zvinyorwa.

Chitarisiko chayo chinoreva kuti inoonekwa seimwe yemhando dzemhando dzine mhepo yemhando yepamusoro uye isina kujeka. Mukuwedzera, ivo vakashandiswawo nezvikamu zvakasiyana nekuda kwechimiro chavo chakakomba uye chepamutemo. Muenzaniso wakakurumbira pasina mubvunzo ungave chikamu chewaini kana pefume. Kunyangwe mhando dzechokoreti dzemhando yepamusoro dzakasarudza kushandiswa kwemhando iyi yemafonti kune yavo logo yemhando. kudoma chimwe chezvigadzirwa zvavo.

Muchidimbu, iwo imhando yakakwana yefonti kuti uvasanganise mumapurojekiti ako ehunyanzvi uye akakomba.

fantasy kana kushongedza

Aya ma typefaces anoratidzirwa nemhando dzawo, anoratidza akasarudzika uye ekugadzira mafomu, akaiswa muDisney nyaya, saka iyo Disney logo yakagadzirwa ine yekushongedza typeface. Ndiwo anowanzo imhando yetaipa ine hunyanzvi hwekugadzira uye hunyanzvi, sezvo isina kugadzirirwa zvinyorwa zvidiki zvinomhanya asi misoro mikuru.

Mabhurendi mazhinji akasarudzawo dhizaini iyi, uye hazvishamise, sezvo achigadzira zvakanyanya, anowanzo kukwezva kutariswa kwakawanda uye muoni anowanzo kurangarira iwo zviri nyore. Muchidimbu, ndiyo sarudzo yakakwana kana iwe uchitsvaga chimwe chinhu chine moyo.

The best typefaces

bodoni

Bodoni typeface yakanyorwa seimwe yeanonyanya kushandiswa serif mafonti nevagadziri uye vagadziri vanobva kumativi ose enyika. Kukurumbira kwayo kwasvika kune akawanda siyana ekushandiswa zvekuti hazvishamisi kuiona mune dzimwe nzvimbo dzakanakisa, mumamenu eresitorendi kana mumabhureki echikafu.

Hapana mubvunzo kuti ndeimwe yemhando dze serif kuti iwe unogona kunyorera kana iwe uchitsvaga yakakomba uye demure. Yayo yemhando yepamusoro uye demure chimiro inoita kuti ive imwe yemhando yepamusoro uye inoshamisa mafonti, pamwe nekukwana.

Ramangwana

Futura ndiyo nyeredzi typeface ye80% yevagadziri vanoshandira mhando kana edhizaini dhizaini. Mugadziri wayo Paul Renner, mumwe weakanyanya kukosha magiraidhi vagadziri munhoroondo uye pasi rese. Iyi tapureta yakanyorwa senge sans serif typeface, ine chitarisiko chinoratidzwa neyakajairwa uye yakapusa geometric sitiroko, uye neyakakwana mutsara sitiroko yavainayo. Ndiyo yakanakisa typeface yechero mhando yezvinyorwa, ingave iyo musoro, inomhanya mameseji kana musoro.

Pamusoro pezvo, mabhureki mazhinji akabatanawo neiyi typeface ine diki uye yazvino kutaridzika, yakajairika yenguva.

Helvetica

Wese munhu akazvipira kugadzira anofanira kuziva iyi typography zvechokwadi. Yakagadzirwa nemugadziri, Max Miedinger mugore ra1957 uye zita rake rinopa chimiro chechikadzi kubva kunguva dzechinyakare dzenyika dzakaita seSwitzerland.

Izvo hazvifanirwe kutarisirwa kuti murume uyu akagadzira imwe yeanonyanya kumiririra typefaces yegraphic dhizaini, kazhinji munhoroondo yegraphic dhizaini. Izvo zvinoratidzira iyi typography zvakanyanya maumbirwo ayo, inopawo maumbirwo ejometri anoita kuti iwedzere kunakidza. Zvechokwadi ndiyo sarudzo yakakwana.

Rockwell

Yekupedzisira pane yedu sarudzo pasina mubvunzo ndeye Rockwell typeface, iyi typeface yakagadzirirwa chete misoro. Uye hazvishamise kuti takamuona pane mamwe emhando yepamusoro bhaisikopo poster, kubva pabhaisikopo remutsiva Rocky, rakanyorwa mumusoro webhaisikopo rake.

Pasina kupokana i typeface inoratidza simba uye simba, uye chitarisiko chayo chakakora chinoita kuti ionekwe kubva kumaira kure, saka inokurumidza kupindirana nemunda wekuona wemuoni. Izvo pasina kupokana iyo yakakwana typeface yemisoro yako, uye iyo yakakwana typeface zvakare yekukwezva kutarisa.

Mhedziso

Iyo psychology ye typography chidzidzo icho nhasi chinoshanda sehwaro hwekutanga hwekunzwisisa kushandiswa kwayo uye chinangwa. Ndosaka zvakakosha kuziva uye kuziva typography yedu zvizere. Pese paunenge uchigadzira mhando, ongorora typography yako kutanga, kwete chete iwo auri kuzosarudza, asi mamwe aunawo sezvikeche.

Muchidimbu, chidzidzo chakabatsira vagadziri vakawanda kubva kumativi ose enyika kuti vazive uye vadzidze zvakawanda pamusoro penyika yekunyora.