Segore rega, Pantone inosarudza ruvara rwakakosha kubva kune akawanda shades uye mavara. Rudzi irworwo ruchashandiswa semaitiro nema brand uye sereferensi yekugadzira. Kazhinji kacho ivara rimwechete rakanyanya kusimba, kunyangwe kwave nemamwe makore ane chikamu chakapetwa kaviri. Ichi chikamu chechipiri chinokonzerwa nekubatanidzwa kwakakwana kwemavara maviri uye kuti ivo pachavo vanogona kukundikana. Pachiitiko ichi tiri kuzopa ruvara rwegore ra2023 yakasarudzwa naPantone.
Muvara uyu unobva pakudzidza kwakapihwa nePantone, uko mukuru wayo Leatrice Eiseman, anokoshesa sarudzo yavo uye kuti vauya sei nemuvara. Sezvo isiri ruvara rwemavara, asi hue chaiyo. Zvichireva kuti ruvara rwakasarudzwa nokuda kwechisikigo charo, kusiyanisa nekuzara kwehunyanzvi hwatakatsanangura mumaitiro e Adobe.
Chii chinonzi Pantone uye nei vachisarudza ruvara rwegore?
Kambani yePantone ndiyo inogadzira chiziviso chemavara, kuenzanisa uye kutaurirana system ye graphic design. Iyi sisitimu inodaidzwa kuti "Pantone Machine System" iyo mukuumbwa kwemavara inodaidzwa kuti yakasimba color. Kusiyana nemamwe anozivikanwa mavara masisitimu akadai seRGB kana CMYK (imwe yacho ndeyekuwedzera uye imwe inobvisa, zvichiteerana).
Mavambo ekambani iyi anodzokera ku1956 madhairekitori ekudhinda ezvizoro. Iye zvino madhairekitori ake emavara ane mukurumbira mukushandiswa kwegraphic design. Uye ndezvekuti, sekuziva kwevazhinji, aya madhairekitori emavara haana kunyatso kudhura. Asi Vanobatsira zvikuru kuwana tonality yaunoda, nenzira yechokwadi kupfuura kuiona pachiratidziro sezvo iri ruvara rwakasimba. Pamusoro pekuwana pfungwa, unogona kutora mhando yekodhi inouya mune imwe neimwe yadzo.
Aya macode anoumbwa nemanhamba mana kusvika kunhanhatu manhamba nemavara ekutanga. Aya maacronyms ndeye Q yemapurasitiki akajeka. Mamwe akaita seTPX ndeepepa. C uye CP ndeyebepa rakavharwa kana TC/TCX yemachira. Asi isu tinogona zvakare kuwana T yemapurasitiki akajeka, iyo M yemavara matte kana U/UP yepepa rakagadzirwa.
Ruvara rwegore ndiViva Magenta
Zita racho rinogona kuita serisinganzwisisike kwauri, asi sekutaura kunoita musoro, rarama magenta, yakasarudzwa seruvara rwegore ra2023. Sezvatakataura pakutanga, ruvara urwu rwakakonzerwa nekusiyana uku nenguva iyo tekinoroji inotora nzvimbo yakawandisa muhupenyu hwedu. Muvara uyu ndewechisikigo, wakajeka uye chaiwo.. Nenzira iyi vakasarudza kukurudzira mumuvara uyu unomiririrwa nekodhi yemavara 18-1750 muhuwandu hwayo.
Munguva ino yetekinoroji, isu tinotsvaga kukwezva kurudziro kubva kune zvakasikwa uye izvo chaizvo. PANTONE 18-1750 Viva Magenta anoburuka kubva kumhuri tsvuku, uye akafuridzirwa necochineal red, imwe yedhayi dzinokosha mumhuri yedhayi dzechisikigo, pamwe chete neimwe yakasimba uye inopenya kwazvo inowanikwa munyika.
Ruvara urwu inoratidza chiratidzo chesimba, chinosimudzira mhemberero ine midzi uye inofadza. Asi panguva imwe chete, inoda kuva ine simba uye inopa simba. Izwi rakashandiswa zvakanyanya mugore rapfuura kuona zvimwe zviito zvemapoka anotambura zvakanyanya. Maererano navo, vara iri rinogamuchira munhu wose ane mweya mumwe chete. uye kuda kwehupenyu. Nenzira yekupandukira uye yekurwa.
Ruvara rwegore 2022
Kuti vasarudze ruvara gore negore, vanoita chidzidzo chakadzama chemaitiro ayo. Sezvakangoita gore rino ivo vakasarudza Viva Magenta nekuda kwesimba nemweya wayo, mamwe makore akasarudza vamwe kune hunhu hwakasiyana. Gore rakapera, ruvara rwakasarudzwa rwakanga rwakanyanya Peri. Iri izita risinganzwisisike, asi raitsanangura izvo maererano navo zvavaifanira kufambisa, hunyanzvi.
Uye hatisi kuzoramba kuti zita racho rinogadzira, sezvakaita zvinangwa. Sekureva kwechidzidzo, iyi violet ruvara inomutsa hunyanzvi uye hunyanzvi hwekugadzira. Uye kwete zvakanyanya mumagariro evanhu, asi mune sei inomutsa mumunhu wega wega kunzwa kunovatungamira kuti vagadzirise. Muvara uyu wakasarudzwa nekodhi 17-3938 uye yakaratidzwa sechinhu chakapfava, pakati pemunda wemaruva elavender.
Sezvo isu tichipinda munyika yekuchinja kusati kwamboitika, sarudzo iyi inopa tarisiro uye nzwisiso kumhuri yedu yakatendeka uye inodiwa yeruvara rwebhuruu, inoratidzira purplish-tsvuku pasi. Kumutsa ushingi hwekugadzira uye kutaura kwekufungidzira
Kusiyana negore ra2023, Pantone yakasarudza inorehwa tonality yebhuruu. Magenta violet inobva kune yakatarisana nehue sezvo ichibva kune yakatsvuka. Izvi zvinogona kunge zviri nekuda kwekuchinja kukuru kwakaitika kubva 2020 kusvika nhasi., uko kwakaoma kufanotaura zvichaitika.