Instagram hapana mubvunzo kuti ndeimwe yemasocial network ne zvinotonyanya kukosha parizvino. Iyi chikuva chakura nekukurumidza zvakanyanya kusvika kupfuura 800 mamirioni vanoshandisa vanoshanda. Ndicho chikonzero ichi kuti makambani anotanga kusarudza Instagram sebheji inobatsira kushambadza.
Kuita mishandirapamwe yakanaka uye kutora mukana Instagram Ads kune iyo yepamusoro iwe unofanirwa kuziva hunhu hwayo hukuru. Asi kutanga isu tinotsanangura kuti nei sarudza Instagram uye kwete imwe pasocial network.
Nei uchisarudza Instagram?
Ndiyo imwe yemapuratifomu ane kuwedzera mumakore achangopfuura. Pakati pemasocial network isu tinowana Instagram seimwe yeakanyanya kunaka, kuSpain kune vanopfuura mamirioni gumi nemaviri vashandisi vanoshanda. Iyi nhamba inotitaurira kuti ichatipa iyo zvine simba misa.
Ichokwadi kuti kushambadza pa Instagram pakutanga kwaisanyatso kuziva maitirwo azvo. Mhando dzaive nekuvapo kuburikidza nevanokurudzira. Mumwedzi yapfuura zvakachinja uye ne yakanyanya kuwoneka uye yakarongeka fomati. Mhando dzakadaro yakawana budiriro mukusvitsa vateereri vayo.
La vateereri vatiri kutaura nezvazvo ndevechidiki, huwandu hwekuvapo kukuru huri pakati pemakore gumi nemapfumbamwe nemakumi maviri nemashanu. Isu hatifanire kufunga kuti hakuna vanhu vakuru, pachokwadi, vazhinji uye vashandisi vanopfuura makore makumi matatu ekubatana vari kujoina.
Nezve zvemukati, ndeimwe yemapuratifomu anonyanya kushanduka. Yakatanga chete nekupa mukana wekurembera mapikicha, mafomati ayo aive akaenzana uye mafirita aigona kuiswa. Gare gare yakazobatanidza vhidhiyo, ichikwanisa kuisa inopfuura imwechete pikicha sekunge yaive albha, yakave inochinjika mumhando yehukuru hwemufananidzo, iyo nyaya, pakati peimwe shanduko zhinji.
Instagram ad typologies
Izvo zvakakosha kuti uzive nezve dzakasiyana sarudzo idzo pasocial network inotibvumidza kuti tiite. Mhando dzeshambadziro ndidzo dzinotevera:
- Imwe yemapikicha kushambadza, ndiko kuti, iwo ma ads anosanganisira pikicha.
- Ads yevhidhiyo, mune ino kesi rutsigiro rwedu rwakazara zvakanyanya.
- Sequence Ads, ichiri hupenyu hwemifananidzo kana mavhidhiyo, isu tinozoishandisa kana tichida kuratidza zvigadzirwa zvakasiyana kana masevhisi.
- Nhau kushambadza, fomati iyi ichangopedza ruzivo rwemushandirapamwe wedu. Isu tinofanirwa kuziva kuti fomati maererano nehukuru uye nekureba kwenguva zvakasiyana. Iwo anofanirwa kuve akatwasuka uye haakwanise kudarika masekondi gumi nemashanu.
Zvinangwa zvemushandirapamwe wako
Pakati pe zvinangwa zvakasiyana izvo isu zvatinogona kuwana mu Instagram Ads tinogona kuratidza zvinotevera:
- Tora traffic. Kana tichitaura nezve traffic isu tinoreva kuwana kushanya kwakawanda kubva kuvashandisi kuenda kuaccount yedu. Kushambadzira kuchadzosera vateereri kune yedu webhusaiti.
- Wedzera mukudyidzanandiko kuti, kuwedzera kuoneka kwedu uye kupedzisira tawana organic mhinduro kubva kune dzese dzatinotumira. Mune ino kesi, mushandisi anopedzisira afarira zvemukati medu.
- Kutendeuka, apo isu patinoda kuti mushandisi aite chiito senge kutenga kwechigadzirwa, kurodha pasi kweapp, kunyoreswa kune yedu tsamba, nezvimwe.
Kurudziro yekuita kushambadza kwako pa Instagram
Kuti ubudirire isu tinokuudza zvimwe mazano uye nenzira iyi, zadzisa zvinangwa zvako zvehunyanzvi. Kuti uite mashambadziro ako shandisa iyo ad maneja kwaunogona kugadzira kushambadza nenzira iri nyore kupfuura yaunofungidzira. Shandisa chishandiso ichi inokutendera iwe kuti ugadzire mamwe marudzi emakampeni asiri kuwanikwa kuburikidza neapp. Unofanira tsanangura vateereri iwe uri kunongedza, nekudaro, zvinokutendera iwe kuti usvike kune chaiwo uye akafanana vateereri. Yese data ichachengetedzwa uye iwe unozogona kuita enzaniso, maka chiyero, kudyidzana, kuverenga zvakaburitswa, pakati pezvimwe zvakanaka.
Vanhu vakabata Instagram icon
Ongorora mhedzisiro yemashambadziro ako
Mushure mekutanga mushandirapamwe zvakakosha ongorora zvawanikwa. Kubva kumutungamiriri wako iwe unokwanisa kuwana kune ese mhedzisiro kuyera mairafu. Izvi inokutendera iwe kuti uite sarudzo mune ramangwana zvinoenderana nechinangwa chakatemwa.