Nhoroondo yeinonyanya kuzivikanwa chokoreti brand muUnited States yakatanga muna 1941.. Kubva ipapo, iyi brand yakazvimisa sechikafu chakakurumbira pakati pevatengi vayo. Imhaka yazvo shanduko yeM&M logo yakakosha mukati memakore ayo, ichichinjika kune izvo zvinodiwa ipapo. Basa rake harina kucherechedzwa nevose vanomuziva, sezvo achizivikanwa zvakanyanya munyika yemasiwiti.
Chiitiko chako chekutanga chikuru, chokwadi, hachina chekuita nekutengesa kwako pachako.. Uye ndezvekuti, zvisinei kuti vangani zviziviso zvavanotumira, hapana chiziviso chikuru kupfuura icho chakaitika kuma 80s. mumwe wevazivi vemuchadenga vakaenda muchadenga akatakura bhegi reM&Ms akaenda naye. Mushure mechiitiko ichi, vanova "Official Snack yeOlympic Games". Kutsigira Mitambo yeLos Angeles.
Mukuwedzera kune izvi zvakakosha zvechiratidzo, izvo zvinoita kuti kukosha kwayo kuve kwakakosha, iyo brand yakazvisimbisa pachayo mune zvakawanda zvinhu. Kuwedzera kwayo pasi rose uye mavara matsva emifananidzo avanoratidza mumufananidzo wavo anotozivikanwa pasi rese. Ndosaka iyo brand inozivikanwa seEmanems ichiramba iri bhenji remaswiti padanho reindasitiri. uye nhasi tichaona kuti logo yayo uye mhando yakafambira mberi sei kubva pakuzvarwa kwayo.
Kuzivikanwa kwekutanga kweM&Ms brand
Pakugadzira mhando, vakaunza yekutanga M&Ms label yaizomaka pamberi uye mushure. Chimwe chinhu chichiri kushanda nhasi sezvatinoziva tese, asi icho chave kuchinja mavara, maumbirwo uye kunyange typography. Zvechokwadi, tsanangudzo dzezvigadziridzo zviduku izvi hazvinyatsokosheswi. Iyo brand yanga ichichengetedza hunhu hwayo kubva payakazvarwa. Uye sezvo rakazvarwa riri mumavara maduku, rakaramba rakadaro, kunze kwepanguva yatakanyora zvakananga.
Chiratidzo chekutanga irectangle yebrown, chocolate-ruvara inoenderana nembiri m&m uye s.. Iwo maviri maE ari kure akaparadzana uye bhokisi rinoganhura mafuremu zvakanyanya. Sezvo isina mhepo kune chero mativi ayo. Mavara acho ndeoorenji, ayo asingaenderane neruvara rwekumashure zvakanyanya, zvirinani padhijitari skrini. Izvi zvinokanganisa zvakajeka zvinoreva kuti logo iyi haibudi zviri pamutemo uye inogadziriswa.
Chiratidzo chekutanga kuenda pamusika
Iyi logo inoratidzwa zvakasiyana pane yapfuura, sezvavanosarudza kuenda neblack monochrome uye isina kumashure. Mabhii aya ndeechinyakare serif ane ems akaiswa kumusoro kupfuura "'S" uye "&". Iyi inoshanda zvakasiyana-siyana kupfuura yapfuura, sezvo uchigona kuiisa yakadhindwa pane chero rutsigiro pasina yakawandisa shanduko. Packaging inofanirwa kuve chena kana yakareruka mimvuri uye mavara ese anofanirwa kuoneka.
Iyo furemu inodzoka, ine rumwe ruvara
Makore gare gare, muna 1954, vakaita shanduko kune logo zvakare.. Sezvatinogona kuona mumufananidzo, chimiro chechiratidzo chekutanga chekuonekwa chakasikwa chinopenya zvakare, asi panguva ino ine ruvara rutsvuku rwakasimba. Tsamba dzacho zvisinei ivo zvakare vane donho rakakura uye "S" uye "&" idiki. Kuisa izvi pakati peiyo logo, kubvisa kukosha nekuremekedza kune ems.
Iyo typography inoshanduka zvachose. Nezwi reyero rinokatyamadza, mabhii acho anoratidzwa sokunge akanyorwa nemaoko. Asi zvinoita sekunge dzakanamwa uye dzakadhindwa kaviri pane dema kumashure.
Mavara ezvino akatanga muna 1970
Mune imwe yekuchinja kwakawanda iyo mhando yanga ichiita, iyi ndiyo inonyanya hunhu. Sezvo nekuda kwekuchinja uku kune rumwe ruvara runoenderana nekutengeswa kwechigadzirwa chako, senge chokoreti brown, malogos ese aitevera aizochinja pasina kusiya iyi. Iye zvino isina kumashure, ine yakachena uye yakasimba mutsara, Emanems inopa yakapfava asi ine simba logo. Sezvo mufananidzo uyu uchikwanisa kuburitsa izvo zvinotengeswa neiyo brand.
Mavara achachinja zvishoma kubva pakuchinja uku. Sezvo basa re "MM" richagara rakakura uye rinoenderana ne "S" uye "&" pakati pechiratidzo. Asi, muna 1986 uye gare gare muna 1990, mavara aya achachinja matauriro awo. Kuita kuti ruvara urwu ruite sechokoreti. Nekuwedzera kusimba uye kutendeseka kukuru kuibatanidza nechigadzirwa chinotengeswa kubva mumhando.
Ma2000: nguva yeM&Ms
Kune brand iyi yaive nguva yakakosha. Izvo zvaive zvine musoro kuti vaizviratidzira mumufananidzo mutsva, wemazuva ano uye kupinda mumireniyamu. LIyo M&Ms mhando, muRoma akasiya basa, zvinoreva 2000 kune maviri ems muzita rayo.. Ndiko kusaka kuchinja kwacho kwaiva kwomuzvarirwo. Nekufamba kwenguva, zvaive pachena kuti brand yaizogadzira rondedzero pazita. Icho chinhu icho mumakore iwayo ekutanga ezviuru zviviri chakaitwa mune mamwe akawanda mabhureki.
Iyi toni yebrown nechena yakapa zita rakawanda. Tsamba yekunyoresa "R" iyo mhando dzakawanda dzine mukurumbira yakawedzerwa kekutanga uye inoratidza kuti zita iri rakachengetedzwa uye harigone kushandiswa nemumwe munhu.
Muna 2004, imwe shanduko
Mugore rino anoona shanduko iri pachena zvakare uye kuti ivo vanowedzera ruvara rwekumashure, semuna 1954, ine yero kumashure. Iyi yero kumashure inopa simba kune iyo logo, uye inogona kuburitswa kana zvichidikanwa kubva kune iyo logo pachayo. Pamusoro pezvo, vanounza shanduko mumabhii kubva apo rondedzero yacho inokora uye inoramba iri muruchena, izvo zvinoita kuti inyatso kunyoreka pane iyo yero kumashure. Iyo font kekutanga inotenderera uye inogara pa45 degree angle.
logo yazvino
Iyo dhizaini yakaitwa muna 2019 uye ichiri kushanda yakagadziridzwa kuti idzokere zvakare kune a flat iconography. Kubvisa chinyorwa chakaita kuti ive mativi maviri uye ikozvino inoita kuti ive yakati sandara semagadzirirwo emaitiro ikozvino. Iwo mavara achiri diagonal asi anotaridzika akachena uye matsva.