Zvekugadzira nziyo dzinogona kuve inogadzirwa nemhando dzese dzemifananidzo yakajeka, bombastic mitsara, bezier curves kana mabrushstrokes kuti agadzire akasiyana mafomu ekutaura.
Asi chii chinotanga kukwezva kutarisa kwedu kwepfungwa kana manzwiro edu ndiwo mavara uye kushandiswa kweizvi muhuwandu hwazvo. Grafiki dhizaini anofanirwa kuziva zvakaringana zvinoreva chimwe nechimwe uye hukama hupi hwainacho nevamwe kuitira kuti ape pekupedzisira kubata pabasa rake, kungave kurongeka kana maitiro akashandiswa, kana mune ino kesi mukugadzira logo.
Kana tichienda pakushandiswa kwemavara mune anozivikanwa mabrandi, mumarogo avo, tinokurumidza kuona kushamwaridzana kwakasiyana uye mienzaniso yekushandiswa kwemavara akasiyana. Ferrari ine ruvara rwayo rutsvuku ndiyo yakajeka muenzaniso wekuda uye hasha, zviratidzo zveichi chiratidzo cheItaly. Hatifanire kukanganwa nezve nhema uye chena, sezvo tichiziva ivo kupfeka kazhinji kunowedzera zvimwe zvinhu ye logo.
Red
zvinoreva kuda, kumanikidza, njodzi, njodzi kana hukasha, kana kutyisa. Izvo hazvizove zvinongoitika netsaona kuzviona mumhando dzakasiyana dzechikafu senge yekukurumidza chikafu maresitorendi. Nyeredzi yaFoster's Hollywod kana iyo tsvuku inoonekwa kwese kwese muCoca-Cola ndiyo mimwe mienzaniso yakajeka, kunze kweiyo yandakapa nezveFerrari.
Orange
Ruvara rwe utsanzi uye kufunga kwazvino, asi izvo zvinogara zvichindidzosera kumashure, zvirinani, kune iyo posita yemuvhi yeA Clockwork Orange. Iyo firimu ine musoro wenyonganyonga yechisimba asi iyo yaive yekusaremekedza kufona kune zvemazuva ano mune akasiyana zvinhu izvo firimu raKubrick yaive. Ngatirangarirei kirabhu uko inotungamira bhendi ichave inonwa mashoma. Orange inotitungamirawo kune vechidiki, kunakidzwa uye padyo.
Amarillo
Rumwe ruvara runomutsa chishuwo, asi icho chine zvirevo zvakasiyana, kuenda kuburikidza nekuvava kwemoni, kusvika mhere-mhere yekudonha kana kuti zuva rinorevei nekupisa kunofambidzana naro. Tinoda kuziva kuti tinogona kuona iri vara mumakambani akasiyana ekufambisa nekutenga akadai seDHL neBest Buy, kana IKEA pachayo, tisingakanganwe McDonald's neayo "M" yero uye kumwe kuumbwa kwakatsvuka.
girini
Pasina kuda uye kuda girini chinhu chinoreva zvachose kune zvakasikwa, zvese kutsva, semhando dzese dzechikafu. Carlsberg, ari doro, ndeimwe yemienzaniso mukushandiswa kweiri vara uye pasina kukanganwa GreenPeace kana.
Azul
Ruvara rwunotonhora asi izvo zvinoratidza kudzikama. Imwe yeanonyanya kushandiswa nemakambani akasiyana uye anotakura zvinoreva hunyanzvi, kuvimbika uye kudzikama, kunze kwevaviri vataurwa. Izvo zvine hukama zvakare nekubudirira uye chiremera. IBM, General Motors, HP kana BMW ndeimwe yemienzaniso inozivikanwa kwazvo inokurumidza kuuya mundangariro.
Purple
Rudzi rwakajeka runogona kuratidza huchenjeri, chiremerera, humambo uye umbozha. Kana isu tikatarisa kupenda kwakaitwa nevapendi vechinyakare zvinogara zvine hukama nekirasi yepamusoro yenzanga.
Rosa
Ruvara rwepingi nderechikadzi, sekungonakidzwawo kunogona kuve, kunyangwe inogona kushandiswa nedzimwe mhando dzezvinangwa, kunyangwe isiri iyo muenzaniso wakapihwa saBarbie.
bhurawuni
Nezvinoreva ne vekumaruwa nevarume, iyo brown inogona kuoneka pane iyo UPS logo.
Nhema
Ruvara nehuviri, kubva ku simba uye kugona kusvikira rima nerufu. Inowanzoonekwa mune yakanaka nhamba yemalogo kuisa cheki mamaki pane zvimwe zvinhu zvacho.
White
Asi, kuchena, kuchena uye nyore ndezve chena. Ichagara ichifanirwa kuperekedzwa neimwe kuitira kuti iratidzwe mune logo sezvo kumashure hakuna chinhu. Senge nhema, makambani mazhinji anowanzo kuve neshanduro mbiri dzevatema kana vachena mamiriro.