The company Unilever yakagadzirwa nechinangwa chekuwana hupenyu hunoenderera, uye kuti hupenyu uhu hwakafanana kune vese. Iine vanhu vanosvika zviuru zana nemakumi mashanu pasirese, vanopfuura mazana mana emazita emhando munyika dzakasiyana, Unilever yave kambani yepasi rose ine chinangwa chepasi rose.
Kubva payakatangwa, kambani yakatevera zvakafanana chinangwa, kuparadzira utsanana uye kuhuunza pedyo nevanhu vose. Parizvino, sezvatataura, vane mhando dzinopfuura mazana mana uye chinangwa chimwe chete ndicho chinoita kuti varambe vachishanda. Mune ino post tichataura nezve nhoroondo uye shanduko yeUnilever.
Na kuziva kwakazara zvakatipoteredza, tichingotsvaka zvakanakisisa chete, tichiitira zvakanaka pasi redu nenzanga inogara pariri. Kuburikidza nezvigadzirwa zvavo, vanotsvaga kuvandudzwa kwatiri kutaura nezvazvo.
Nhoroondo yeUnilever
El Kutanga kwekambani iyi yakatanga kusvika pakutanga kwezana remakore rechiXNUMX muEurope. Zvese zvinotanga apo makambani maviri echiDutch ane majarini emhuri akaendesa kunze kuUK abatana. Chinangwa chekubatanidza uku chaive chekuwedzera kutengesa pamwe chete.
Ukuwo, rimwe bhizinesi remhuri rakatanga kugadzira sipo itsva. Pakutonga kwekambani iyi kwaiva William Lever.
Panenge pakati pezana ramakore reXNUMX, apo nhoroondo yekambani yeUnilever inotanga kubuda. Makambani maviri emajarini akanga abatana akagadzira Margarine Unie. Makore akati kuti gare gare, kambani yemajarini iyi inobatana nekambani yesipo yataitaura nezvayo kare. Izvi kusangana pakati peMargarine Unie neLever, zvichikonzera kuumbwa kweUnilever.
Makore mashoma gare gare, mu 1943, Unilever inova mugova mukuru wekambani yeFrosted Chikafu uye zvinoitwa, nekodzero dzenzira itsva yekuchengetedza chikafu, chatinoziva nhasi sechando.
Nekuuya kweHondo Yenyika II, the mhedzisiro haina kunonoka kuuya uye kudiwa kwezvigadzirwa kwakarwadza zvakanyanya. Ichi chiitiko chinotungamira Unilever kusangana nenguva dzakaoma zvakanyanya. Haisi kusvika pakupera kwe40s, iyo inotanga kusimuka uye kuwedzera.
Mumakore ekuma50, kambani yakatanga zvitsva zvakadai seminwe yehove pamusika wezvokudya. Ichi chitsva imhinduro yakananga kune kudiwa kukuru kwaivepo kwekudya kunovaka muviri.
Makore gare gare, inowana makambani akasiyana, ayo anotanga nawo kuwedzera kwayo.
Nekuuya kwedambudziko remafuta muna 1973, Unilever yakatambura zvakare nekumira, zvichikonzera kukwira kwemitengo uye kuderera kwekutengesa.
Nokufamba kwenguva, the kambani inomuka uye inotora aizikirimu yeFrigo, uye zvigadzirwa zvayo zvave kutotengeswa munyika makumi mana nenhatu.
Mukutanga 80s, kambani Unilever iri pachinzvimbo che26th kambani hombe pasi rose. Saizvozvo, chikafu chayo chinopa chinowedzera uye chinotanga kutarisa kune zvigadzirwa zvemhuri uye nehanya nemunhu.
With the Nekufamba kwemakore, kambani iri kuwedzera kuziva nezvese zvine chekuita nenharaunda, uye izvi zvinotungamira kuti igadzire chirongwa chekurima chakasimba.. Ichi chirongwa chakagadzirwa nekumanikidza kwezvakatipoteredza kwaivepo panguva iyoyo, uye kusava nechokwadi kwevatengi vayo nezve cheni yekudya.
Mumakore achangopfuura, Unilever yakapihwa zita remukuru wepasi rose wekutengesa zvigadzirwa zvevatengi.
Nhoroondo yeiyo Unilever logo
Iyo kambani logo inopa chimiro cheU chatinoziva tese. Iyi fomu ine akasiyana ma icons uye imwe neimwe ine hukama nekambani.
Logo 1967 kusvika 2004
Kunyangwe nhoroondo yeUnilever ichitanga mukutanga XNUMXth century, haisati yasvika 1967 pakabuda logo yayo yekutanga. Kuzivikanwa kwekambani uku kwakangogadziridzwazve muna 2004.
Iyoyo kambani yakakosha seUnilever, chengetedza iyo logo yemakore makumi matatu nemanomwe inonakidza chaizvo. Kuve nekuenderana uku mukuzivikanwa kwekambani yako kunotaura zvakawanda nezvekutarisa kwako, kugadzikana, uye mhando.
Sezvatataura, yekutanga Unilever logo inowanikwa muna 1967. Kusvikira panguva iyo, shure kwekambani iyi kwaiva nemhando dzakasiyana dzemakambani aigadzira zvigadzirwa zvevatengi.
Imwe yesarudzo dzakanyanya kukosha panguva iyoyo, yaive gadzira mufananidzo werudzi waizobatanidza makambani akasiyana aive neUnilever.
Chiratidzo, chaienderana neruvara bhuruu nechena. Iyi pendi yemuvara inokupa iwe a kutsva uye kutaridzika kwakanaka.
Magadzirirwo echiratidzo aishamisa, airatidza stylized U-shape, umo mashaft ayo anokwira aigumira pane imwe poindi, ichipa fungidziro yekuve miseve.. Kana iri mitsetse yakatwasuka inopinda nepakati pemapango aya, inoratidza shongwe mbiri huru. Chii chinopa chikamu chekugadzikana uye kusimba.
Kutaura nezve logo, iyo text, inoumbwa ne typeface ine serifs, iyo inoipa iyo inoyevedza maitiro. Mukuwedzera, akati typography inowedzerwa zvishoma, iyo inopa kugadzikana kune kuumbwa.
Logo 2004 kusvika ikozvino
Iyo kambani yakatumira kugadziridzwa kwayo muna 2004. Chinhu chega chakasara mukugadzirwa kwechiratidzo chitsva yaive U chimiro.
Nokuda kwekugadzirwa uku, kwaiva kushandiswa kwenzvimbo dzisina kunaka uye zvinhu makumi maviri neshanu zvakasiyana zvakasikwa zvaizoiswa mukati mechimiro chakataurwa. Imwe neimwe yeiyi icons inomiririra zvikamu zvemusika uko Unilever inoshanda, kuwedzera kune kukosha kweaya makambani.
Isu tinogona kuona iyi logo nhasi mune chero zvigadzirwa zvinotengeswa nekambani, pamwe nemushandirapamwe wekushambadzira.
Maererano newebhusaiti yeUnilever, chimwe nechimwe chezvinhu izvi chine hukama kune chimwe chikamu chekambani. Pakati pavo, tinogona kuwana miseve miviri, sechiratidzo chekudzokorora, mwoyo unoreva rudo uye zvimwe zvakawanda.
Lee Coomber naMiles Newlyn, munyori ane njere chikamu chekutanga uye chekugadzira chechipiri, akaita yakasarudzika typography, yakagadzirirwa mhando.
El corporate color, yagara iri yebhuruu kubva payakavambwa. Asi muna 2004, mumvuri wakasviba wakashandiswa, zvichiita kuti zvive nyore kuverenga.
Unilever yave imwe yemakambani ane mukurumbira pasi rose, uye iripo munyika dzakawanda pasi rose. A brand ine simba iyo yakatonga zvese bhizinesi rayo nemufananidzo wayo zvakanaka nekufamba kwenguva.