Kana tangobata neindekisi uye nemirairo, zvichave zvakafanira kuti isu tibate chikamu chinozotarisa muchiratidzo (zvazvinoreva, mitemo yekuvaka neyekushandisa). Inokurudzirwa kwazvo kuti tiwedzere chidiki kusuma kupa mushandisi wegwaro redu kumashure.
Iyo sarudzo yakasimbiswa padanho remubatanidzwa inoda kutevedzwa nemamwe maratidziro nemitemo yakakosha, isingadzoreki uye isingadzoreke. Musiyano wechiratidzo chedu Izvo zvakakosha uye kuvaka chimiro chakajeka uye chekongiri chechisimbiso chedu ndicho chinangwa chedu chikuru, saka muverengi wedu anofanira kugara aine chokwadi chekuti vanotora matanho akataurwa mugwaro redu.
Mubhuku redu rekushandisa zvirevo zvakakodzera zvinofanirwa kuwanikwa zvichikwanisa kuisa mucherechedzo uye kumiririra kambani yedu pane ese midhiya pazvinogoneka. Uye zvakare, inofanirwa kujekeswa kuti shanduko dzinogona kumuka mune ramangwana uye mufananidzo wemubatanidzwa unogona kuchinja, saka kana muverengi akapotsa chero chiratidzo kana chirevo, haafanire kuzeza kutibata kana, achitadza izvo, iro dhipatimendi rinotarisira mufananidzo wemakambani. yekambani. Ehezve, avo vane mutoro wedhipatimendi kana yemakambani nzvimbo yemufananidzo vanofanirwa kuwana kwazviri chero pavanenge vachichida uyezve panzira yekudzoka. Mutengi wedu (muridzi webhizinesi) anofanirwa kuve neruzivo rwakakwana uye kutonga kweyeye yekambani chitupa bhuku
Muchikamu chekutanga ichi ndichakuratidza zvikamu zvina zvakakosha izvo zvinofanirwa kunge zviri mukati mechikamu chedu chakatsaurwa kuchiratidzo. Yatora nzvimbo yakawanda kupfuura zvandaironga, saka muchinyorwa chinotevera tichagadzirisa chitsauko ichi.
- Context uye data rehumwe kukosha kwechikwata chinogadzirisa kambani: Ndeipi kambani yatiri kutaura nezvayo? Ndeipi mhedzisiro yebhizinesi ratiri kuvakira mazano matsva? Panguva ino iwe unogona kusanganisira chidiki chenhoroondo nezve kuumbwa kwekambani, kuzivikanwa kwevavambi kana kunyange zvinangwa zvenguva refu. Izvo ndezvekugadzira diki mamiriro anoisa muverengi. Inonakidza kwazvo, kunyanya kana iri nyaya yemakambani makuru ane timu hombe yemunhu uye pasina kutaurirana kwakananga nevatangi.
- Maitiro uye uzivi zvinotyaira bhizinesi: Shure kwekugadzirwa kwese kune hwaro, hwaro hunotsigira hunyanzvi hwayo. Iyi nheyo inoshandurwa kuita akakosha uye epakutanga kukosha senge hunyanzvi, kutaurirana kana kuita. Nyora hunhu hunokonzeresa bhizinesi (uye nemufananidzo waro) uye edza kutsanangura kuti sei aya maitirwo ari iwo anofanira kutorwa sereferenzi. Izvi zvinoshandira kutsanangura uye kuisa kumeso neimwe nzira kune yedu pfungwa. Kune simba iro redu rese rekuvaka rinopa.
- Zvinoreva uye zviratidzo. Chii chakavanzika kuseri kwesarudzo yako? Iyi poindi inonakidza kwazvo uye yakakosha kwauri semugadziri. Pano tine mukana wekuratidza kumutengi wedu kuti chinhu chimwe nechimwe chakadzidzwa nenzira chaiyo uye nehana. Isu tichagadzira rondedzero inoruramisa yega yezvinhu zvinoumba dhizaini yedu. Zvinorevei kuumbwa kwedu? Tichazoshandisa sei aya marudzi ezvinongedzo kurasa nekunyengetedza vatengi vemberi vebhizinesi? Ndeipi nzira yedu yekutaurirana uye isu takaishandisa sei pabasa redu? Inoedza kuita zvine mutsindo uye nekuongorora zvakadzama chimwe nechimwe chezvinhu zvacho: Ruvara (inotsvaga iyo pendi yemavara uye inopa ruzivo uye kukosha izvo izvi shades zvinopa kune seti), mafonti (iyo semantic uye yekufananidzira zvinoreva zvinosiyana zvakashata zvichienderana nerudzi rwefonti iyo ngatishandisei), Zvikamu (izvi zvinozotarisa tarisiro yekutarisisa) ... Iyo poindi ndeyekuti iwe utsanangure kunobva dhizaini, nei logo iri chaizvo saizvozvo uye kwete neimwe nzira. Chii chakakufambisa kuvaka hurukuro inoonekwa yakadaro.
- Zvinhu zvinotsigira iko kuvaka: Mushure mekuongorora kwedu kudiki kwemaficha uye chinhu chakanyanya kufungidzira uye chekufananidzira ndiyo nguva yekuenda padanho rinotevera: Muhunyanzvi hwekuongorora. Kutsvaga, kuzivisa uye kuratidza zvinhu zvedu zvebasa kunokosha. Pazasi ini ndinonyora zvitatu zvakakosha, asi zvirokwazvo unogona kuwedzera zvimwe kana zvichidikanwa:
- Yepamberi yemakambani typography: Tiri kutaura nezve typography iripo mu logo. Uku ndiko kuchazove kwakanyanya hunhu uye kutsanangurwa kwehunhu hwebhizinesi. Tinofanira kutumidza zita chairo re font inoshandiswa uye nemhuri yayo. Muchiitiko chekuti takaita shanduko kune chero hunhu hunobatanidza typography yedu nemaoko, isu tinofanirwa kuidoma uye kuratidza kuvaka uye kudhinda mumifananidzo inoratidza basa iri.
- Sekondari yemakambani typography: Kunyanya patinotaura nezve marogo ayo anoratidzira zvisina kujairika typography kana neakanyanya hunyanzvi fomu, zvichave zvakafanira kwatiri kuti tione kuti ndeapi mamwe mafonti anofanirwa kushandiswa kune akakomba magwaro. Iyi poindi yakakosha kupfuura inotendwa uye mafonti ekutanga uye echipiri anofanirwa kunge ari muchirairo kuvimbisa kuwirirana kwekuona mune zvese sarudzo.
- Corporate mavara: Zvinokurudzirwa kuti isu tishandise kataraki yemavara mavara kuti tigadzire yedu pendi pendi (semuenzaniso, Pantone) Basa rekutanga rebhuku ndere kuratidza chaizvo mashandisiro anoita mufananidzo uye izvi zvinosanganisira kurapwa kwemavara kunofanirwa kupihwa. Izvo zvakakosha kuti isu tipe graphic sampuro yeimwe yeakabatana mavara pamwe nekodhi yayo. Isu tinofanirwa zvakare kupa imwe nzira uye tishandure yeumwe neumwe wavo kuRGB (yemagetsi midhiya) uye CMYK (yezvakadhindwa midhiya) mavara modhi, zvakare kubatanidza kukodha mune aya modhi.