Zvinoshamisa logos

Chokwadi muhupenyu hwedu hwese, unenge waona nhamba isingaperi yemalogo ayo anenge abata pfungwa dzako kune avo chitarisiko, mavara, typography, kukosha nezvimwe. Pese panenge paine akawanda madhizaini ekugadzira ayo anofungirwa uye akagadzirwa, aine chinangwa chekutora pfungwa dzeveruzhinji.

Muchikamu chitsva ichi, isu hatingodzokeri kupasi remhando, asi isu tiri kuzokuratidza kuti ndeapi logos akadzika munhoroondo se zvimwe zvinoshamisa uye zvakasiyana, uye zvakare, tichakuratidza zvimwe zvezvakavanzika izvo vagadziri vezvitupa vakaitira mapurojekiti avo.

Totanga here?

Iyo logotype

Chiratidzo chikamu chenzvimbo yekushambadzira, uye inotsanangurwa sea typographic design. Iyo logo inoumbwa neakasiyana mativi, mavara, maumbirwo uye zvakatemwa uye zvakadzorwa zviga zvezita rekambani kana sangano. Semuenzaniso, tinogona kuwana mumufananidzo iwo logos ye: Google, Facebook, Twitter, Coca Cola uye Yahoo!

Izwi rokuti logo, ku English shona ndebele zimbabwean harare, yakabatanidzwa chete nechimiro chechimiro chezwi kana mucherechedzo, iyo logo, muchimiro chayo chakajairika, inobatanidza marudzi ese emifananidzo inomiririra yemhando, nenzira iyi, zvese zvinoratidzwa zvemuviri zvemufananidzo chikamu cheiyo logo. yemhando kana kambani, mazuva ano, yakakomberedzwa mukuzivikanwa kwekambani.

Zvakavanzika zvakachengetwa zvakanakisisa

Tisati tazviisa mumamiriro ezvinhu, zvinodikanwa kuti tikuratidze zvimwe zvakavanzika zvakaita kuti kucherechedzwa kwemhando dzakanakisa nhasi, kana izvo zvakaita nhoroondo.

Zviri nyore

Vanotaura kuti zvishoma zvakanyanya, saka hazvifanirwe kugutsa zvimiro uye mavara kune inoshanda yekuona maitiro, mune graphic dhizaini inonzwisiswa se minimalist dhizaini. Izvo zvinobatsirawo kuita kuti zvive nyore kuyeuka uye kuziva sezvazvinoonekwa mukuona kwevanhu, saka vagadziri vanoziva kuti kugadzira logo yakanaka vanofanirwa. bheji pachimedu chinotaridzika nyore, pasinei nokuti yakapfuura nenzira yakaoma yekudhirowa, mavara emavara uye maumbirwo.

Zviri nyore kuyeuka

Kune akawanda mabhureki aripo munyika, izvo zvinodikanwa kugadzira mufananidzo wakasarudzika uye uyo vataridzi vanoyeuka maitiro ayo. Ichi chimwe chinhu chine ma logos akanakisa akafanana: anove anoyevedza zvekuti kunyangwe vanhu vanobva vangozviziva kana vaona chikamu chidiki, ruvara kana chimiro chete.

Kusashanda kwenguva

Izvo zvinoratidzira yakanaka logo ichokwadi ichokwadi chekuti dhizaini yayo inoratidza uye inochengetwa munguva iyo iyo brand inowanikwa mu mamiriro ekunze. Mazhinji mabhureki aifanira kugadzirwa patsva sezvo magadzirirwo awo asina kusangana nehunhu hwakakodzera kumiririrwa.

Zvakawanda

Sezvo vachionekwa mumhando dzakasiyana-siyana, inofanira kuchinjira nyore, pasina kurasikirwa nemusiyano wayo. Kunyanya kana iwe uchifunga kuti logo ichaperekedza pasocial media positi, kuti ichaonekwa pamasikirini eese saizi, kana kuti inofanira kudhindwa pamakadhi ebhizinesi kana mavara.

Naizvozvo, logo yega yega yakagadzirwa inofanirwa kuenderana nehukuru uye chimiro chinofanirwa kuiswa pane chero svikiro, ingave iri yepamhepo kana isina svikiro.

Zvino zvatakupa zvimwe mazano kana matipi ekugadzira logo uye kuitora kuti ibudirire, isu tiri kuzokupa mamwe emhando dzinoshamisa kwazvo munhoroondo yekumaka.

The most incredible logos

Barbie

Izvi zvinogona kukushamisa iwe, asi iyo Barbie logo yakagadzirwa muna 1959 yanga iri imwe yeinonyanya kuzivikanwa nevana uye indasitiri yematoyi.

Yakagadzirwa iine mashoma maelementi anofambisa iyo hukadzi, asi kwete nenzira yechinyakare, asi ine simba uye yemazuva ano. Yakagadziridzwa kakawanda. Kushanduka kwega kwega kunochengetedza hunhu hwayo, kunyangwe yakachinjirwa kunguva nyowani, (kusava nenguva).

Starbucks

Iyo yakakurumbira mhando yekofi munyika, zvakare inoverengerwa seimwe inonyanya kuzivikanwa. Iyo iconic logo uye iri nyore kuziva nevashandisi, iyo panguva imwechete inomutsa kuda kuziva, nekuwedzera hukama pakati pe mermaid ne cafe hwakabata kukwezva kwevashandisi. Inofanira kuwedzerwa kuti inzwi rayo rakasimba rakasvibirira rinotaura nezvekufambira mberi uye kuchengeteka.

Coca cola

Ndiyo imwe yelogos isingakwanise kushaikwa kubva pane rondedzero yeanoshamisa logos. Mataipi akakurumbira uye ruvara rwawo zvinozivikanwa pasi rose, uye zvave nemigumisiro yakanaka kuvanhu vakawanda.

Kana logo ikasangana nehunhu hukuru hwatataura, iyo Coca-Cola logo inohwina. Mukuwedzera, inopesana nemafashoni uye kusiyana kwayo kukuru kwaiva makore anenge 70 apfuura, apo yakamira kuva yakasviba uye yakava 3 yakasiyana-siyana yekrimson.

NASA

Chiratidzo ichi chine mukurumbira chinoumbwa nedenderedzwa hombe rebhuruu rinofananidzira kuva iyo Nyika uye panguva imwe chete iyo denga rose. Mukuwedzera, inosimbisa kufamba kuburikidza nechadenga. Hazvikanganwiki zvekuti tinogona kuzvipfekedza pa t-shirt kana chimwe chipfeko.

Ichi chiratidzo chinodzosa dhizaini kubva kuma1950s, iine magadzirirwo emazuva ano, uye ndeimwe yemalogo akabudirira kwazvo mumakore apfuura.

Amazon

Ndiyo imwe yeanonyanya kuzivikanwa logos, kwete chete kambani yako, iyo inoonekwa seimwe yeakanakisa pasuru makambani pasirese, asi dhizaini yayo inosanganisira typography yakapfava uye museve unokwanisa kuzvitaura zvese. Kusika kunoita basa rakakosha, sezvo museve usingangokunyemwerera chete, unoratidza kuti vanotengesa zvese: kubva A kusvika Z.

Uyu muenzaniso wekupa yakangwara meseji ine diki gesture, uye zvakare mashandisiro emufananidzo mumwechete kupa zvinopfuura chimwe chirevo.

Pringles

Iyo kambani inogadzira idzi mbatatisi dzine mukurumbira ine mucherechedzo unoonekwa seimwe yeanonyanya kuzivikanwa logos pamusika, sezvo ichibatanidza inonzwisisika typography uye iri nyore, asi ino nyatso zivikanwa isotype. Pakati pemabheji ane chimiro, iyi ndiyo yakanyatsobatanidzwa, Julius Pringles.

Usashamisika

Kana iwe uri mutsigiri kana uchida nezve superhero mafirimu nemakomiki, iwe zvechokwadi unojairana neiyo Marvel logo. Takazviona pachiratidziro chikuru kweanopfuura makore gumi pese panobuda firimu idzva uye, sezvauri kuona, mavara aro uye typography hazvibviri kufuratira: musiyano uripo pakati petsvuku nechena uye nzvimbo iyo mavara anogara anoita. Ichi logo chirevo chakanyanya kutiudza kuti, semagamba ayo, Marvel hachisi chinhu chaunokurumidza kukanganwa.

Google

Chiratidzo chekambani iyi ndechimwe chezvinyorwa zvakachinja zvakanyanya munhoroondo yayo. Nekudaro, chinhu hachifambi, ivo vanoramba vakamira zvachose: mavara emavara ayo. Icho chave chimwe chebudiriro yavo, nekuti kunyangwe typography yakashandurwa, uye vakatogadzira zvidhori zvakasiyana zvechigadzirwa chimwe nechimwe chinobatana nemhuri yavo (injini yekutsvaga, tsamba, magwaro akagovaniswa, nezvimwewo), nekuda kweiyo ruvara palette iyo. zviri nyore kuziva kana uchishandisa chero yavo yedhijitari mhinduro.

HBO

Parizvino, ndeimwe yemachaneli ane mukurumbira wakanaka muUnited States (uye ikozvino, nekuda kwekutenderera, munyika yese) iHBO. Pakutanga, yaive chiteshi cheiyo terevhizheni yekubhadhara system yakagadzira yayo yakatevedzana ichiregeredza mitemo yecensors munyika yayo yekuzvarwa. Nenguva isipi, yakave yakafanana nemhando, mabheti matsva uye kunyange inonaka chimiro.

Pakutanga, chiratidzo chekambani chakaratidza zita rakazara: Home Box Office; Zvisinei, mumakore mashanu yakave nekugadzirisa kuitira kuti yaingova chidimbu chayo, kuitira kuti yakakurumidza kuzivikanwa nevaoni, uye haina kuchinja kubva ipapo.

McDonald raMwari

Hama dzaMcDonald's hamburger ketani yave imwe yeanonyanya kuzivikanwa mabiko echikafu munyika. Zvakafanana zvakaitika neiyo logo, inoshandisa mavara eyero, tsvuku uye chena mune palette yayo.

Kunyange zvakadaro, chimiro chayo chikuru chinosiyanisa macurve akakura anoumba "M", anokwana kuti brand izivikanwe chero kupi zvako munyika.

Mhedziso

Muchidimbu, sezvaungave waona, akawanda uye akawanda marogo akamaka pamberi uye shure munhoroondo yegraphic dhizaini.

Creative logos ari kurongeka uye chakanakira ndechekuti iwe unogona kuongorora mamwe makambani 'magadzirirwo ekurudziro. Pasinei nekushandiswa kwaunoda kupa iyo logo yaunoda kugadzira, yeuka kuti ichaonekwa munzvimbo dzakawanda: pawebhusaiti yako, pasocial network, mumaemail, mune zvako zvekutengesa zvinopihwa ... Ichava yekutanga kufungidzira kuti vanhu nevaya vanoishandisa, onai vachava nemi.

Gadzira iyo yakakwana logo, iyo inomiririra ne kutendeka zvaunoda kutaura harisi basa riri nyore. Parizvino kune akawanda akasiyana, magadzirirwo uye mafonti, zvekuti kuziva kuti ndeipi yekusarudza nemazvo kwave kunetsa.

Zvino nguva yasvika yekuti iwe utange kugadzira dhizaini yako yekutanga, uchitevera kuraira kwatakakupa.

Ungatsunga?