I-Nike yenye yezona brendi zaziwayo kwihlabathi. Mhlawumbi yenye yezona zinto zibalulekileyo abenzi bezixhobo zemidlalo ezikhoyo namhlanje. Kwaye akukho ngaphantsi, kuthathelwa ingqalelo ukuba ukususela kwinkulungwane yama-XNUMX. I-logo ye-Nike itshintshile kwiminyaka edlulileyo ukuze ibe yiloo nto ngoku.
Kodwa ngaba ukhe wajonga ukuvela kwale logo? Siza kuthetha ngayo apha ngezantsi ukuze ubone indlela abadale ngayo uphawu lophawu kwaye bayitshintsha njengoko basekwa.
Imvelaphi kaNike
Ngaphambi kokuba ndikuxelele ngembali yelogo ye-Nike, kubalulekile ukuba uyazi imvelaphi yenkampani ngcono kancinci.
Oku kwasekwa ngoJanuwari 25, 1964. Amadoda amabini ayenza: uBill Boweman kunye noPhil Knight. Nangona kunjalo, awukwazi ukuba uNike akazange abizwe okokuqala, kodwa yaziwa ngokuba yiBlue Ribbons Sports.
Le nkampani yenze izinto ezintsha ngokuba ngomnye wabokuqala ukuba ziincutshe kwimpahla yezemidlalo, kunye nezihlangu, ngokukodwa kwi-brand, i-Onitsuka Tiger (ngoku eyi-ASICS).
Ingxaki kukuba, Ngaphandle kwemigudu eyenziwa ngaba somashishini babini, abakwazanga ukuliphakamisa ishishini, eyayihlala ingaphantsi kokhuphiswano oluthe ngqo, i-Adidas, kunye nezinye iimpawu.
Ke, ngo-1971, aba babini bacinga ngokuhlengahlengisa uphawu ngokutshintsha igama kunye nelogo ukuze bazame ukuyinika ukuphakamisa ubuso ukuze isebenze. Kwaye kwakuloo nyaka xa i-brand yenza umtsi.
Ukuvela kwelogo yeNike
Umthombo: 1000 Brands
Ngoku ukuba uyazi iziqalo ze-Nike, lixesha lokuba uthethe malunga neelogo ezenzelwe uphawu, ukuqala nge eyokuqala, leyo, njengoko uza kubona, ayinabudlelwane nento oqhele ukuyibona.
I-logo yokuqala ye-Nike
Njengoko sikuxelele ngaphambili, i-Nike ayizange isungulwe njenge-Nike, kodwa yayiyi-Blue Ribbon Sports. Kwaye ke, ilogo yayo yayahluke ngokupheleleyo.
Yayiyintoni? Yayiphawulwa ngokuba ngoonobumba bokuqala begama layo, oko kukuthi, iBRS. Bonke badityaniswe ndawonye, ngakumbi i-R kunye no-S, ngelixa u-B ewela kwelinye icala le-R. Bonke babenemigca emithathu ye-stroke ephakathi.
Kanye ngezantsi kwayo yayiligama lenkampani, enomgca othe chatha kancinci kunoonobumba. Kwaye yonke yayimnyama namhlophe (nangona ine "blue" egameni layo).
Le logo yahlala isebenza ukusuka ngo-1964 ukuya ku-1971, kwaye nangona yayisebenza, inyaniso kukuba baqonda ukuba. abakwazanga ukwenza inkampani inyuke, isizathu sokuba bacele uncedo lokunika inguqu emandla kwinkampani. Kwaye kwenzeka into efanayo ngo-1971.
Ngowe-1971, unyaka uNike wazalwa ngawo
UPhil Knight, kunye neqabane lakhe uBill Boweman, babeqinisekile ukuba inkampani ayisebenzi ngesizathu esithile. KUNYE babefuna ukuyitshintsha ngokupheleleyo ukuzama ithamsanqa labo. Ngoko ngenye imini uKnight wakhankanya ingxaki kumfundi wakhe (wayefundisa i-accounting kwiYunivesithi yasePortland), uCarolyn Davidson, i-graphic design enkulu.
Wenze uyilo olunomdla kunye nolwahlukileyo, i-Nike swoosh (nangona yayisaziwa ngaphambili njenge-strip), i-logo elula kakhulu kangangokuba yatsala amehlo kwaye yanika utoliko oluninzi, idala isazisi esibonakalayo esinamandla. Inyaniso, umbhali ngokwakhe wagxininisa kumaphiko kathixokazi uNike, uthixokazi woloyiso.
Nangona kunjalo, kuya kufuneka wazi ukuba uKnight akazange ayithande loo logo, nangona wayeqonda ukuba wabona izinto ezininzi ezinokubakho.
Kulo msebenzi uCarolyn wamkela malunga ne-$35. Nangona ngenxa yempembelelo eyaba nayo uKnight, wagqiba ukumnika izabelo ezininzi kwinkampani, kunye nomsesane wegolide. Kwaye nokuba nokwenzeka kokuqhubeka nokusebenza njengomyili wophawu.
Ukusukela ngo-1971 ukuya ku-1976
Nangona uphawu lwenziwe ngo-1971, inyaniso kukuba iinguqulelo ezimbini zenziwe. Enye apho i-logo kuphela ibonakala imnyama kwimvelaphi emhlophe (okanye nantoni na abayibeka kuyo).
Kwaye enye apho i-swoosh yayimhlophe qhwa kwaye, ngaphezu kwayo, i-brand ye-Nike, yonke inonobumba abancinci, kwaye yadibanisa i-n kunye ne-i kunye ne-k (ebonakala ngathi ingaqhelekanga r) kunye ne-e.
Ingxaki kukuba le logo iphazamise ngokupheleleyo kwisiphumo selogo yodwa, kwaye yiyo loo nto yahlala iminyaka embalwa kuphela. Kwaye kunjalo eyona nto babeyifuna ukutsala ingqalelo ngakumbi yayiligama (kungoko beyibeka ngomgca ongqindilili) kunomfanekiso owenziwe ngumyili.
Ukususela ngo-1976 ukuza kuthi ga ngoku
Ekugqibeleni, i-logos yokugqibela ye-Nike yiyo eyadalwa kwi-1976 kwaye isasebenza.
Ngapha koko, zimbini zisebenzayo, enye eyenziwe nguDavidson ngo-1971 kwaye enye isuka kwi1976. Uyintoni umahluko phakathi kwabo? Siyakuxelela.
Njengoko uyazi, i-logo ye-Nike ye-1971 yayingumfanekiso nje we-swoosh. Oku kusetyenziswa kakhulu kwiimveliso kuba abantu baye baziwa ngokuchonga olo simboli kunye nophawu.
Ngakolunye uhlangothi, ilogo yowe-1976 yayiyinguqulelo kwakhona yale sasikuxelele ngayo ngaphambili. Kule meko, basusa unobumba omncinci kunye nangaphezulu kwesimboli ukuze banike ukugqwesa okufanelekile (ngaphezu kokuzalisa kumnyama). Kodwa, ngaphezu koku, bachukumise u-E kunye nesimboli, babeka igama elithi Nike, bonke ngoonobumba abakhulu, kwaye phantse ngestroke efanayo nomfanekiso ngokwawo.
Ithetha ntoni ilogo yeNike?
Njengoko usazi, uphawu lweNike lunika imvakalelo yokuhamba, isantya, isantya. Kufana nophawu olunamandla oluchaza ukuba kufuneka ube nesibindi kakhulu kwinto oyenzayo.
Nangona kunjalo, ukubeka uphawu phezu kwayo kubonisa ukuba kukho ibhalansi, uhlobo "lokunciphisa i-braking" eyenza uphawu luqhubeke lunaloo ntshukumo kodwa ngaphandle kokucebisa ukuba yinto engenakucingelwa.
Ngoku uyazi ngakumbi malunga nelogo yeNike, Ngaba unokukwazi ukwenza ilogo njengoko wenzayo uCarolyn Davidson?