Wazi ntoni nge logo yeCupra? Ngamanye amaxesha ukukhangela inkuthazo kwimbali yezinye iibrendi kunokukunceda wenze iprojekthi ekufutshane.
Ukuba awuyazi imbali yeCpra, ke Siza kuphonononga ukuze wazi ukuba yaqala njani kwaye, ngaphezu kwayo yonke, iilogo ezahlukeneyo ebenazo. kubo bonke ubomi bakhe obusebenzayo kunye neenguqu ezinikwe kuye ukuza kuthi ga ngoku. Ngaba siya kuqala?
Yintoni Cupra?
Njengoko uyazi, kwaye ukuba akunjalo sele sikuxelele, I-Cupra ngokwenene i-brand yeemoto kunye ne-roadsters (izithuthi eziguqulwayo kunye ne-sports-style-izihlalo ezimbini).. Nangona ngokwenene unokufumana umgca weebhayisikili ngokunjalo (uqaliswe kwi-2003 kwaye kwakhona ngo-2018). Ingowe-SEAT, owadala le nkampani ngo-1996, nangona ingazange iboniswe ngokusemthethweni kude kube ngu-2018. Ngoku uphawu lweVolkswagen Group (njenge-SEAT), ababefuna ukubheja kwi-racing okanye iimoto zemidlalo.
Namhlanje, i-Cupra iyafana neemoto zendlela zodidi. Ngomnye wabakhiqizi abadumileyo abakhoyo eYurophu, kwaye ngokukodwa, inkulu eSpain.
Kulo lonke ukhuphiswano lobuntshatsheli, ebefumana iimbasa ezininzi ezithe zenza udumo lwakhe kwinto anayo ngoku. Uninzi lwamawonga ibe lelokuba nezithuthi ezikumgangatho ophezulu.
Ukuba uyazibuza ukuba igama le-Cupra livela phi, le yindibaniselwano yamagama amabini. Kwelinye icala Cup, kwaye kwelinye, Racing. Ke, babefuna ukuthetha ukuba yayiluluhlu olukhethekileyo lweemodeli, ezikhethekileyo ngakumbi kwaye zijolise kubaphulaphuli abathile ekujoliswe kubo, ezinxulumene namandla, amandla kunye, ngaphezu kwakho konke, ukulungiswa.
Ukuvela kwelogo yeCupra
Ngoku ukuba uyazi ngakumbi malunga nembali yeCupra, kunye nemvelaphi yayo, Ungathini malunga nokugxila kwinto, njengomyili kunye nomyili, onokuthi ube nomdla kuyo? Sithetha nge logo yeCupra. Ukwazi kancinci malunga nemvelaphi kunye notshintsho olwenzileyo kunokukunceda uqonde indlela ilogo eyenziwe ngayo kunye nendlela enikwa ngayo ubuntu.
Kwimeko ye-logo ye-Cupra, kukho ii-evolutions ezintathu. Siza kukuxelela ngakumbi kancinci ngokweenkcukacha.
Ukusukela ngo-1999 ukuya ku-2012
Ukusuka kwinto esiyifumeneyo, nangona i-Cupra ibonise imodeli yayo yokuqala yemoto ngo-1996, kwakungekho logo ye-brand ngokwayo. Enyanisweni, ngokwezinto esizibonileyo, de kwangowe-1999 kwakungekho bheji eyayiyichaza. KUNYE le ayikhange ithwale igama leCupra, kodwa yayisekelwe kwi-SEAT yesazisi esibonakalayo.
Oko kukuthi, i-logo ye-Cupra ngelo xesha yayiyi-logo ye-SEAT, ebomvu, yongeza igama elithi Sport ngezantsi nje kumnyama. Njengemvelaphi, ngakumbi ukuthatha oonobumba ababini bokugqibela be-SEAT kunye nabathathu bokugqibela beMidlalo, iflegi yomdyarho ene-checkered enemithunzi emibini, engwevu namhlophe.
Ukongeza kuloo magama mabini, kwakukho kwakhona, ngasekhohlo, kwaye phantse embindini wemigca emibini eyenza eli gama, kwakukho umfuziselo weSIHLALO, u-S.
Asazi ukuba bekukho uphawu oluchanekileyo lweCupra, kodwa kuyabonakala ukuba le yeyona bayisebenzisayo kunye neemodeli zokuqala zeemoto ezakhutshwayo.
Ngo-2012, utshintsho olukhulu lokuqala
I-2012 yayingunyaka wenguqu enkulu kwi-logo ye-Cupra ngokwayo. Kwaye kukuba, ngokusemthethweni, kwakuxa ilogo yaziswa, eneneni, yayiphethe igama lophawu kunye nomfanekiso. Ngamanye amazwi, apha sinokubona umzekelo ocacileyo we-imagotype, kuba idibanisa isicatshulwa kunye nesimboli.
Kwimeko yomfanekiso, uya kubona ukuba yayiluhlobo lweflegi enemibala emibini, emnyama nebomvu. Ezi zacwangciswa njengoxande abancinci abathathu abamnyama (ezimbini ngokuthe nkqo, kunye nokwahlula, kunye nesesithathu kumgca olandelayo, zithatha isithuba esishiywe simhlophe kumgca wangaphambili. Ukongeza, obomvu yayiluxande oluthe nkqo oluthatha izithuba ezithathu ezincinci. Uxande, zonke zenziwe ngefreyimu kwixande elithambekileyo, elimcaba.
Ngokubhekiselele kwifonti, yi-sans-serif, enoonobumba abacaba kunye nokwandiswa okuthile kunye ne-stroke ephakathi, efundeka kakuhle kwaye kulula ukuyichonga, imigca egobileyo echazwe kakhulu.
I-2018, unyaka wenguqu entsha
I-2018 yayiyinkcazo esemthethweni ye-brand. Kwaye ngeso sizathu kanye kwabakho utshintsho olubalulekileyo lwelogo. Ukuqala, uphawu lusetyenziswa phezulu ukuya, ezantsi, ukushiya igama lophawu. Ngamanye amazwi, sebenzisa i-imagotype kwakhona ukwenza i-logo ye-Cupra.
Njengomfuziselo, ukuba ujonga ngokusondeleyo, yenziwe ngemigca ephawulweyo ngaphezulu nasezantsi, kwaye ithambile kwezinye iindawo. Inomzobo obukhali ongu-X onemisila emide kumacala angaphantsi, kwaye ineengile ezitsolo apha phezulu. Kwaye, ukuba ujonga kancinci, uya kubona ukuba zimbini ezithambekele u-'C.
Ngokubonakalayo, luphawu olunamandla kunye nobudoda, olunika uphawu olunamandla kwaye ngaphezu kwawo wonke umfanekiso onempembelelo. Ngaphaya koko, ukuba yimigca ecacileyo, ikhupha iintshukumo kunye namandla.
Ngokubhekiselele kwiileta ezivela ngezantsi, zinegama le-brand, Cupra, kunye nabo bonke oonobumba abakhulu, Usebenzisa ifonti ye-sans-serif yekamva, eyenziwe mcaba kwaye ingqukuva ukunika loo mvakalelo yokuzithemba kunye namandla.
Imibala yelogo, zombini umfanekiso kunye nesicatshulwa, imnyama. Nangona kunjalo, lo mbala utshintsha kwimeko yeemoto ukuya kwisilivere ukuze ibonakale ngakumbi.
Oku kunokukunika umbono wendlela engeyiyo kuphela i-logo ye-Cupra evele yavela, kodwa kunye nobuntu abaye banikela ngabo uphawu, inika umahluko, kodwa ijolise kubaphulaphuli abathile, abancinci, abaguqukayo abathanda amandla, ukuziva bezithembile kwaye, ngaphezu kwako konke, amandla kwizithuthi zabo. Kwaye kutheni oku kubalulekile ukwenza uphawu? Kuba kufuneka uyibone njengokwandiswa kobuntu bophawu.
Ngaba uyayazi imbali yelogo yeCupra?