Zeziphi iingqondi ezifihlakeleyo ngasemva kwelogo ezidumileyo zexesha lethu? Wawuthini umxholo wokudala iziqwengana eziphumelelayo zembali yokuthengisa uphawu? Namhlanje ndingathanda ukwabelana nawe ngokukhetha ezinye zeelogo ezibaluleke kakhulu kunye neenkampani ezilawule iimarike ezinkulu kumashumi eminyaka. Ulwakhiwo olungenakuphikiswa oluphuculwe ziingqondi ezinkulu ezifana noMilton Glaser okanye uSalvador Dalí.
Ndiyazi ukuba zininzi izinto ezibalulekileyo ekufuneka ziphawuliwe ukuze sizityhile kwaye ngokuqinisekileyo siza kuzigquma kamva. Okwangoku ndikushiya nesithandathu kubo abanankcitho.
I-Federal Express
Malunga ne1994 Federal Express yayalela uLandor Associates ukuba ayile kwakhona ilogo yenkampani. URichard Runyan wayenoxanduva lokuyilwa kwayo malunga ne-1973 kwaye ukusukela ngoko bekuyintsomi kwihlabathi loyilo kunye nomzekelo wokubonisa ukusetyenziswa ngokuchanekileyo kwesithuba esibi. Le logo iphumelele ngaphezulu kwama-40 amabhaso oyilo kwaye ikhethwe njenge- enye yeelogo ezisibhozo ezilungileyo kule minyaka ingamashumi amane idlulileyo kwisikhumbuzo esikhethekileyo sama-35 semagazini yase-American Iconography yemagazini kaRolling Stone. Inkqubo yokuyila yayintsonkothile kwaye amathuba angaphezulu kwamakhulu amabini alahlwa kude kufunyanwe eyona ifanelekileyo. Umphathi we-FedEx kwangoko wabona utolo phakathi kwe-E ne-X.
Shell
Emva kokwenza uhambo oluya e-Santiago de Compostela, usapho lakwa-Graham luthathe isigqibo sokumisa uphawu Igobolondo laseSantiago, nangona bekusenziwa uhlengahlengiso kwiminyaka edlulileyo kwaye ihlengahlengisa kwimizobo yoyilo lwegraphic. Umdlali wakhe? URaymond Loewy, ongoyena somashishini babalaseleyo kumaxesha akutshanje, ngakumbi ngo-1971 othathe zonke ezi datha ukuze aphuhlise umfanekiso wenkampani yenye yezona nkampani zibalulekileyo zorhwebo kwinkulungwane yama-XNUMX. Kwelinye icala yayinereferensi yeShell yaseSantiago kwaye kolunye unxibelelwano olomeleleyo olukhoyo neSpain, into ebonakaliswe kukhetho lobomvu notyheli.
Nike
Ngo-1971 uphawu olusekwe nguPhil Knight lamkela igama lika U-Nike uzukisa isithixokazi samaGrike sokuphumelela. I-logo yayo yaphuhliswa ngumfundi woyilo ogama linguCarolyn Davidson owathi efuna ukuqina amandla (ekuphela kwento eyayifunwa nguKnight ukuba abekho kumfanekiso weli gama) wenza ilogo esekwe kwiphiko lesithixokazi samaGrike. Ekuqaleni uPhil wayengakholelwa ncam ngesiphumo, wade wathi "Andithandani nelogo, kodwa ndiza kuyiqhela."
Ndiyayithanda i-york entsha
Isigebenga uMilton Glaser wavelisa ilogo njengohlobo lwe-hieroglyph olwenziwe ngoonobumba abakhulu I, kwaza kwalandela intliziyo ebomvu phantsi koonobumba abakhulu uN no-Y kunye nefonti yokubhala yaseMelika. Kwakungo-1977 apho uWilliam S. Doyle weSebe lezoRhwebo laseNew York waqesha iarhente yezentengiso i-Wells Rich Greene ukuba iphuhlise iphulo lokuthengisa iNew York State. Kwakuxa uGlaser ebonakala esebenza kweli phulo kwaye esebenza ngokuthe ngqo kumfanekiso wakhe. Iziphumo zaba impumelelo eyiyo eqhubeka nokuthengisa unanamhla. Ukulula kwayo kunye nokuqaqamba kuthetha ukuba singayinxibelelanisa kwangoko neNew York kwaye siyithathe njengolula kakhulu ukuyibona nokufaka uphawu.
IiLollipops
Yenye yeelekese ezidumileyo emhlabeni kwaye ilogo yayo ayinakuba naphantsi. Ngapha koko, yenye yeentsika zentsimi yethu yenkulungwane ephelileyo. Yonke le nto yaqala malunga nowe-1959 xa u-Enric Bernat waseCatalan imvelaphi yakhe wasungula inkampani ethengisa izinto ezivelisa ukutya uProduct Bernat kwaye wayenombono oqaqambileyo emva kokubona indlela abantwana abazihlambela ngayo izandla zabo ngalo lonke ixesha besitya ilekese. Umdali wethu uthathe isigqibo sokubeka intonga kwiilekese kwaye ayithengise ngolu hlobo, ngale ndlela uya kuyiguqula ilekese ibe yimveliso yococeko ngakumbi kunye nethuba lokuyonwabela ngaphandle kokuyiginya. Nangona ekuqaleni yayifumana igama leChups kuphela, oku kwatshintsha xa intengiso kanomathotholo eyayisithi "Chupa Chups" kwaye ukusukela ngoko le wedge yaphinda yathiya igama kuluntu lwayo olwaluqala ukuyibiza ngokuba yiChupa Chups. Okwangoku ilekese ithengiswa kwihlabathi liphela kodwa eyona nto inomdla kukuba emva kwalolu hlobo yenye yezona zigebenga zomhlaba wobugcisa, uSalvador Dalí wethu omkhulu. Ukuya kuthi ga ngo-1969 inkampani yafuna uncedo kwingqondo yobukrelekrele baseCatalan kwaye ngentlawulo yesigidi bayigunyazisa uphawu. Kuyachukumisa ukwazi ukuba le logo Ndithatha kuphela iyure yomsebenzi kumculi kwaye isetyenziswe kuyo imibala yeflegi yaseSpain. Uye wathatha ithuba lokwenza imilo ejikelezileyo ehlengahlengiswe ngokugqibeleleyo kwisigqubuthelo se-caramel kwaye ngale ndlela yayila ukumelwa okunamandla okulungiselelwe imveliso.
HBO
Emva kwelogo yenye yezona zibaluleke kakhulu kuthungelwano lukamabonwakude namhlanje UGerard huertaKwakhona uyilo onesikhundla esimangalisayo emva kwakhe. Kwaye ayingoba bonke abayili bemizobo abanakho ukusebenzisa izakhono zabo kwiindawo ezahlukeneyo njengaye. Phakathi kwendalo yakhe enkulu ziimpawu zeenkampani ezinje ngoNaphakade nguCalvin Klein, inethiwekhi yeMSG, ilogo yeCBS Records Masterworks, iAtlantic Monthly okanye iPC Magazine. Asinakulibala ukuba yena ngokwakhe uphuhlise enye yeelogo eziphambili kumculo womculo: ACDC.
