Xa uza kwenza uphawu lomntu, ishishini, iwebhusayithi, inkampani okanye igama lakho kwi-Intanethi, into eqhelekileyo kukuba ucinga ngento emele wena. Kodwa, Ngaba wakha wazibuza ukuba yintoni umsebenzi wokuqamba iinkampani?
Inyaniso kukuba lo msebenzi ukhona kwaye kubaluleke kakhulu kuba, njengoko uyazi, ukukhetha igama elihle kukunika ithuba elingcono lokuphuma. Ngoko ke, ngezantsi siza kuthetha nawe ngesi sihloko. Ngaba siqale?
Ngubani ophethe iinkampani ezithiya amagama?
Iinkampani zokuthiya amagama ngumsebenzi weengcali. Ewe, nabani na angayenza. Kodwa kukho iingcali eziye zaqeqesha kwaye zafunda ezi zihloko ukuze, xa zikhetha igama, zazi ukuba ziya kuphumelela kwi-90% yamatyala (awunakuze uqiniseke nge-100%, kodwa sithetha ngepesenti ethile) .phezulu).
Aba bantu babizwa ngokuba "ngamagama." Umntu ochaza amagama yincutshe yamagama.
Kwaye yintoni igama? Yinkqubo apho ukhetha ukuba ubize ntoni imveliso, uphawu, ishishini... Ezi ngcali zikhethekileyo ekwazini indlela yokukhetha elo gama ngokufanelekileyo.
Kwimeko yamagama, ngabantu aba Bayazicacela into abafanele bagxile kuyo kwaye bafunde ngantoni (ngaphakathi nangaphandle) ukufumanisa elona gama lilungileyo, okanye amagama, ngoko baqeshelwe kona. Umzekelo, khawufane ucinge ukuba, njengoyilo, ufuna ukwenza uphawu lwakho lwaziwe. Kodwa awufuni ukusayina ngegama lakho lokuqala kodwa ngegama elithile.
umntu obiza igama Ndingathanda ukufunda ukhuphiswano, icandelo, into oyinikelayo kunye nobuntu bakho ukuze ndize nezo mbono zikulungeleyo.
Phakathi kweempawu zegama elilungileyo inokuba:
- Imveliso: Bayakwazi ukukunika amagama amaninzi nangexesha elifutshane. Into enjengokungqubanisa ingqondo. Kakade ke, kufuneka ubone ukuba bayasebenza okanye hayi. Kodwa banamandla engqondo okucinga ngamagama ngokukhawuleza nangokuvisisana nengcamango yakho abanye ababengenako.
- Baphonononga: ngengqiqo yokuba abahlali nje kunye "nesiqhelo", "imveli", kodwa baya phambili, bade badibanise ukudala into entsha okanye into engaqhelekanga.
- Bayazi kakuhle ulwimi: Oku kubalulekile kuba sithetha ngabantu abakhetha amagama, kwaye eyona nto imbi kakhulu inokuba kukukhetha lowo ubenempazamo. Kodwa asithethi ngegrama kuphela, kodwa nangezinye izixhobo zolwimi ezifana nokuphindaphinda, ukongeza, amacandelo eelwimi ...
- Bayayazi indlela yokusebenza phantsi koxinzelelo: kuba ukufumana igama akuyonto ilula ukuyenza. Enyanisweni, kungakhathaliseki ukuba mangaphi amagama abawafumanayo, bajamelana nokugatywa ngenxa yokuba bengawathandi, yaye kufuneka basebenze ngokunxunguphala, baze basebenzise elo gama ukuze bazuze elo gama eleyisela wonke umntu.
Kutheni igama lenkampani libalulekile?
Kwaye ngoku usenokuba uyazibuza ukuba kutheni igama libalulekile. Ngapha koko, inokutshintshwa. Kodwa, eneneni, ukuba iCoca-Cola itshintshe igama layo, ngaba ubuya kuyibona ifana? Ungambiza ngegama lakhe langaphambili okanye elikhoyo ngoku? Ngaba inokukwenza uzive ngathi imveliso itshintshile?
Ukuba ucinga malunga nenjongo, igama liyinxalenye ebalulekileyo ye-brand, inkampani, ishishini, ivenkile ... Kuba Ikunika intsingiselo kunye nento onokuyichonga. Yiyo loo nto kunzima ukuba iinkampani zitshintshe amagama azo xa sele zisekiwe, kunye ne-odyssey ukuba ziyayenza kwaye ingahambi kakuhle.
Ukuthiywa, okanye inkqubo yokudala igama lemveliso, inkonzo okanye inkampani, yinxalenye ye urhwebo. Oko kukuthi, ngale nto Unceda ukwenza isazisi sento oyithengisayo okanye oyenzayo. Ngelo xesha, iba yikhadi lakho leshishini (leshishini lakho, into oyithengisayo, into oyenzayo ...) kwaye ngendlela, iphinda idibanise zonke iingcamango kunye nobuntu ofuna ukubunika.
Ulenza njani igama lenkampani ngempumelelo?:
Ngoku, yintoni inkqubo yokudala igama lenkampani? Benza ntoni abo bantu babiza iinkampani?
Balandela inkqubo kwaye, phakathi kwamanyathelo ekufuneka bawathathe, kwaye yeyiphi Unokwenza igama lenkampani, iibrendi, njl. zezi zilandelayo:
Funda ukhuphiswano
Into yokuqala kukwenza a Uphononongo lokhuphiswano oluthe ngqo lwaloo mveliso, iinkampani, iinkonzo, iimpawu... Kufuneka babe nombono ocacileyo wamagama abo bakhuphisana nabo, kungekuphela nje ukuba bangabaphindi, kodwa babone ukuba yintoni na ipateni, ukuba ikhona, xa kuziwa ekusebenziseni amagama ahlukeneyo.
Ngokomzekelo, kunokwenzeka ukuba, kwicandelo labayili bemizobo, bonke basebenzisa isimboli esithile ukuze bazichaze. Ke, bayazi ukuba oku kufuneka kube khona kuba luphawu lwendalo iphela.
Thatha ingqalelo kumyalezo kunye nomfanekiso ofuna ishishini liwuprojekthi.
Ngoku kufuneka wenze uphando lwangaphakathi. kufuneka wazi Uthini umyalezo kunye nombono ofuna abanye babe nawo ngawe.
Umzekelo, ukuba ungumzobi kwaye usebenzisa ipeni ukupeyinta kuphela, ufuna umfanekiso abanawo ngawe ube ngowomzobi wepeni. Hayi iipensile, i-watercolors okanye iipeyinti. Kodwa ngosiba.
Sicebisa ukuba uthathe ixesha lakho ukwazi ngqo ukuba ufuna ukwaziwa njani, uthumo lwakho, umbono, iinjongo, umyalezo (kunye nendlela yokuwugqithisa)...
Qwalaselani
Wakuba ufumene oku kungentla, lixesha lokuba ubambe ingqondo, uvumele amagama adlule engqondweni yakho kwaye uwabhale phantsi onke. Musa ukukhangela enye. Ngoku asiloxesha laloo nto, kodwa ukunika iingcamango ezininzi kangangoko kunokwenzeka uze uzihlalutye.
Amagama amafutshane kulula ukuwakhumbula
Ukusuka kuyo yonke loo mvula yamagama kuya kufuneka uhlalutye nganye nganye kwaye uhlale neqela elinxulumene kakhulu noko ukukhangelayo. Kodwa, ukongeza, isincomo kukusebenzisa amagama amafutshane kuba ngawona alula ukuwakhumbula.
Ngoku, Akusoloko kunjalo. Yonke into iya kuxhomekeka kwinto esiza kukuxelela yona ngezantsi.
Ukubizwa kwamagama kufuneka kuthathelwe ingqalelo.
Iqhinga lamagama amaninzi, iingcali zokuthiya amagama, kunjalo thetha ngokuvakalayo iinketho ezizayo. Ngenxa yokuba ngale ndlela banokwazi ukuba libizwe ngokuchanekileyo, ukuba livakala kakubi ... Bade badale amabinzana emihla ngemihla ukuze babone ukuba kumxholo igama liya kuhamba kakuhle okanye ukuba libi, lingacacanga, liyothusa ...
Ngabaphi abaphulaphuli oya kubakhonza?
Enye ingongoma omele uyikhumbule ngabaphulaphuli ojolise kubo. Akufani nokuba ngabaphulaphuli abaselula, abanolwimi; kuneyabantu abadala (abandlela yabo yahluke ngokupheleleyo kweyangaphambili).
Iinkonzo okanye iimveliso oza kuzinikezela
Okokugqibela, kufuneka uqinisekise ukuba Amagama owaqwalaselayo ayahambelana neenkonzo okanye iimveliso eziza kunikezelwa.
Ukwenza kube lula kuwe ukuyiqonda. Khawufane ucinge ukuba uza kuthengisa ikhosi yoqeqesho lokuzoba ngekhompyutha. Kwaye elinye lamagama olithanda kakhulu ngu "Aprendibu". Nangona kunjalo, elo gama alicacanga kwaye alichazi imveliso oyinikezelayo, ezoba ngumzobo wekhompyuter.
Ngaba uyakhuthazwa yinto oyifundileyo ngoku ukuba ufunde ukuba yingcali ebiza iinkampani?