Njengobuchwephesha, ngaphaya kokusebenza kwii-arhente unokuseta ishishini lakho njengomntu ozisebenzelayo. Inezinzuzo kunye nokubi kodwa inqaku elibaluleke kakhulu abaninzi abanganikeli ngqalelo eyaneleyo kulo Amanyathelo ukuyila uphawu.
Ngenxa yokuba, uthanda okanye awuthandi, ingcali luphawu. Kwaye ukuze uzenze waziwe kwaye ukhunjulwe, kuyimfuneko ukufikelela kwabo baxumi abathi, bebona enye yeeprojekthi zakho, ngaphandle kokwazi ukuba ngabakho, badibanise nawe. Ngaba uyakwazi ukwenza uphawu?
Yintoni ngokwenene uphawu?
Amaxesha amaninzi xa sicinga nge "brand" sikwenza oko kwiinkampani ezinkulu, kumashishini abalulekileyo, kwiimveliso, okanye nakwiilogo. Kwaye yonke loo nto, nangona inxulumene nayo, aziyichazi ncam.
Uphawu lunezinto zengqondo ezenza umntu adibanise loo mfanekiso. Ukukunika umzekelo, nawuphi na umzobi omlandelayo kwaye omthandayo unophawu lwakhe: uphawu lobuqu.
Umyili weMortadelo kunye noFilemón, umzobi weDragon Ball… Bonke bangamachule kwaye baziimpawu.
Uphawu ngokwalo ngumfanekiso onxibelelana nawo kubalandeli, kufana nokuba unikela "umphefumlo" kwinto oyenzayo, ukuyichonga, ukuhlula kubantu okhuphisana nabo kwaye ufumane wonke umntu ukuba akuqaphele (kakade, oku kufuna ixesha kunye nomonde).
Asiyi kukuxelela ukuba ukwakha uphawu kulula. Ngenxa yokuba akunjalo. Kodwa sinokukunceda ngamanyathelo ukuyila uphawu.
Ngawaphi amanyathelo ayimfuneko kuyilo lophawu
Ngoku ekubeni unombono ongcono wokuba yintoni uphawu, kuthekani malunga nokuthetha ngamanyathelo okuyila uphawu? Nangona esi sihloko sidibaniswe ngakumbi nezicwangciso zentengiso yedijithali (nangona inokuthi ikhutshwe kwintengiso ngokubanzi), inyaniso kukuba lulwazi ukuba nayiphi na ingcali kufuneka ibe nayo kwaye ifunde. Kwaye kukuba oku kukunceda ukuba ube negunya, ukubonakala, udumo ... nje ukuba wenza izinto kakuhle, kunjalo.
Ngezantsi sichaza inyathelo ngalinye ekufuneka ulithathe.
Iinjongo kunye neenqobo ezisemgangathweni
Elinye lamanyathelo okuqala kuyilo lophawu kukwazi ukuba yeyiphi injongo okanye iinjongo onazo kunye nexabiso elikuchazayo. Ngamanye amazwi, kwelinye icala kufuneka wazi into ofuna ukuyiphumeza (ngexesha elifutshane, eliphakathi nelide); kwaye kwelinye, into ofuna abanye bayibone kuwe.
Ukwenza oku, enye yeendlela ezilula zokuzakha kukugcwalisa amacandelo amathathu:
- Umbono: apho uya kuchaza injongo yophawu lwakho (nokuba yinkampani okanye wena njengengcali). Umzekelo: ukuba ngomnye wabadlali bekhathuni ababalaseleyo eSpain.
- Umthunywa: Gxila kuyo ucinga malunga nokuba iimveliso zakho zinika abathengi bakho. Kuya kufuneka uthethe into ofuna ukuba abathengi bazive xa benemveliso yakho. Umzekelo, ukuqhubeka nomzekelo, unokubeka into enje "Ndifuna umxhasi wam abe namava alungileyo xa ejonga uyilo ngokumenza azive enokuthi angenise imizekeliso ngokwazo."
- Iimilinganiselo: Ekugqibeleni, uya kuba nemigaqo yakho kunye nekhowudi yokuziphatha. Oko kukuthi, "imithetho" oya kulawula ngayo umsebenzi wakho.
Uphando lwangaphakathi nolwangaphandle
Ingaphakathi libhekisa kuwe njengophawu. Oko kukuthi, kukwazi into onayo, into oza kuyenza, indlela…
Uphando lwangaphandle lubhekiselele kwabo bakhuphisana nabo. Kwaye kukuba, ukuzahlula kubo, kufuneka uqale wazi ukuba benza ntoni na. Kodwa, Unokucinga ukuba uza kusungula izinto ezintsha xa enyanisweni ungenjalo.
Thatha ixesha lakho kweli candelo kuba libalulekile kwaye liya kuyenza icace imibono yakho.
Abaphulaphuli abajoliswe kuyo
Kubonakala ngathi kubudenge, kodwa ukwazi ngokuthe ngqo abaxhasi oza kujongana nabo kuya kukunceda wenze imiyalezo ngqo ngakumbi, kwaye nayo. ngqo ngakumbi ukufikelela kwabo baphulaphuli.
Akulula ukufumanisa ukuba ngoobani na abaphulaphuli bakho, kodwa akukho nzima nakum. Kufuneka uqonde into oyinikezelayo kwaye ngubani onokuba nomdla.
Ukongeza, phakathi kwabaphulaphuli ojolise kubo uya kuba "namaqondo obushushu" ahlukeneyo. Koko kukuthi:
- Kuyabanda: xa ingabaphulaphuli ojolise kubo kodwa abakayazi ukuba into onayo yile nto bebeyijonga.
- Unomsindo: xa uyayazi into oyifunayo kwaye ujonge iinketho.
- Kushushu: xa eyazi into ayifunayo kwaye efuna nje ukuba umnike isipho sakho ukuba athenge kuwe.
Ngokucacileyo eyona nto inika umdla luluntu olufudumeleyo nolushushu, kodwa ungalibali ukubanda kuba kukwasebenza.
Ngokubanzi, Xa ufunda abaphulaphuli bakho, kufuneka uqonde ukuba zeziphi iimfuno abanazo, ngawaphi amanqaku enkcaso abanawo, uloyiko kunye namathandabuzo kwakunye noko bafuna ukukuzuza.
Yenza unxibelelwano oluhle
Apha siza kukunika iingcebiso: ukuba uza kuhamba wedwa, asikukhuthazi ukuba kuzo zonke iinethiwekhi zentlalo, ukuthumela amanqaku, kunye nokukhangela iindawo zokupapasha uyilo lwakho. Kuyinto engenakwenzeka ngokwasemzimbeni ukugubungela yonke into.
Mhlawumbi ekuqaleni, ewe, ngenxa yokuba awunayo umsebenzi, kodwa xa uwufumana, awuyi kukushiya indawo yokuqhubeka nonxibelelwano kuyo yonke into kwaye uya kugqiba ukushiya izinto (ebusweni baloo nto, ivuselela ukungahoywa, kungcono ukugxila kuphela kancinci).
Uya kuba nexesha lokugubungela ngakumbi; kungcono ukugxila kuphela koko unokusebenza kakuhle kwaye yintoni esebenzayo.
Kwimeko yokudala, ingaba yiPinterest kunye ne-Instagram. Nditsho neTikTok ukuba wenza iividiyo usenza uyilo olwenzayo.
Ewe, kufuneka ungaguquguquki kunye nelizwi lakho kunye nethoni kunye nomfanekiso we-brand yakho kufuneka zifane kuzo zonke (kunye ne-nuances yayo, kunjalo). Ngaloo ndlela baya kuzalana.
uyilo lomfanekiso wakho
I-penultimate yamanyathelo oyilo lophawu luyilo lomfanekiso: ngokwenene, kungekhona nje uphawu, kodwa kunye newebhusayithi.
Ukwenza oku, qala nge logo, kuba iya kugqiba imibala yewebhu. Ewe, lumka ngokukhetha ngokuzenzekela, Kukhethwa ukuba ube nolwazi malunga nentsingiselo yemibala, into ofuna ukuyibonisa ngelogo, njl.
Yazisa uphawu
Wakuba unawo onke amanyathelo oyilo lophawu olwenziweyo, lixesha lokuhamba ukuze uqale ukwaziwa ngakumbi.
Kwaye ngayoOkona kulungileyo kukuthengisa kwiinethiwekhi zentlalo kunye noGoogle, kunye neentengiso ezihlawulwayo, ukukhushulwa kwezinye iiblogi, isicwangciso sokuthengisa umxholo, njl.
Ngaba amanyathelo oyilo lophawu acacile kuwe ngoku?