Enye yezona zicelo zidumileyo kwimarike ukudibana nabantu kwaye ube nobudlelwane kufuneka ihlale iphambili. Umfanekiso we-Badoo, ukususela ekuzalweni kwayo, ubone utshintsho oluthile. Le nkonzo yazalwa ngo-2006 eRashiya kodwa yayingeyokuqala. Iwebhusayithi yokuqala yokuthandana yavela kwi-1995 kwaye ibizwa ngokuba yi-Match.com. Aewe ubuncinane bayikhathalogu ukusuka Dating Sites Reviews. Kamva, yonke imarike yezicelo yavela ekungeneni kwee-smartphones kunye nokusetyenziswa. Ngeli xesha siza kuthetha ngelogo yeBadoo kunye nemvelaphi yayo.
Ukhuphiswano lweBadoo belusoloko lukhulu, kodwa lugcine iwonga elikhulu phakathi kwabo. Abanye abafana neTinder okanye iGrindr (ye-LGTBi + yoluntu) bajongana nokuba ngubani onabasebenzisi abaninzi. Yiyo loo nto utshintsho lomfanekiso, uhlaziyo kunye neenkonzo ezintsha zibalulekile ukuze uhlale kwi-wave yezicelo zokuthandana.
Wazalwa nini uBadoo?
Njengoko sichazile ekuqaleni kweli nqaku, uBadoo wazalwa ngo-2006 njengenye iwebhusayithi yokuthandana.. Oku kwakungaphambi nje kokuzalwa kwee-smartphones kunye nokuguqulwa kokusetyenziswa kwezicelo zeselula. Nangona umbhali wale app isiRashiya, ukuphehlelelwa kwenzeka eLondon. Esi sicelo saqala ngomnini omnye, kodwa kungekudala ezinye iinkampani zabona amandla anokuba nazo. Ngaloo ndlela, i-capital ye-Finam yenkampani ifumene i-10% yenkampani ye-30 yezigidi ze-euro.
Eli nani libangele ukukhula kwesicelo eRashiya kuqala kwaye emva koko kwamanye amazwe. Ukusukela, kwiminyaka kamva, kwi-2009, inkampani efanayo yathatha ngaphezulu kwe-10% ngaphezulu kwayo. Ezi nkampani zeteknoloji zinokukhula okuphezulu kakhulu kuneenkampani zemveli. Kwaye kukuba ngo-2012, kwiminyaka emithandathu kuphela kamva, i-Badoo inabasebenzisi abazizigidi ezili-150 kwinethiwekhi yakho kwihlabathi jikelele.
Uninzi lwaba basebenzisi basuka kumazwe afana neSpain, France, Italy kunye neLatin America. Impembelelo yayo yayinecala layo elibi, ekubeni i-viralization yesicelo saseRashiya yazisa isoyikiso esivela ku-Facebook ukuyisusa kwiqonga layo.
Ilogo yokuqala yeBadoo
Njengeelogo ezininzi malunga no-2006, i-Badoo izalwa inelogo enemibala kakhulu.. Ngapha koko, isikhumbuza iGoogle enkulu yetekhnoloji ngokufaka umbala owahlukileyo kwileta yayo nganye. Ikwayenza nangobukhulu boonobumba. Ngamnye unobungakanani obahlukileyo. Umahluko wayo othile kukuba yenza umfanekiso ongaqhelekanga, ukulungele ukutsala abaphulaphuli abancinci. Imibala ye-Flat, ngaphandle kwe-pastel shades (ngokumangalisayo ukuba igqoke njani kulo nyaka we-2022).
I-logo yokuqala ye-Badoo yahlala ukususela ekuqaleni kwayo kude kube ngunyaka we-2017 apho bagqiba khona ukwenza utshintsho ngenxa yokukhula kohlobo ngokwalo. Olu tshintsho lungaphezulu kokuthetheleleka, kuba i-logo ngokwayo yayikude nokuvuselela oko izinikele kuyo. Ukongeza, ngokubonakala kweenethiwekhi zentlalo zabucala ezinje ngoFacebook kunye ne-Instagram kunye boom ukusuka kwi icon 'efana' bekulindeleke ukuba kubekho uguqulo.
Ayiphumelelanga, le logo yokuqala ibifuna ukubandakanywa nemibala eyahlukeneyokodwa ayingeni ncam. Bakwabandakanya njengeliso, inqaku ngaphakathi kwe-'O' ezenza intloko kunye neliso lomntu, kodwa bambalwa ngokwenene bacinga ukuba lo ngummeli.
Tshintshela kwilogo entsha yeBadoo
Ngo-2017 kwafika utshintsho lokuqala. I-Badoo yayiphulukene nesazisi sayo kwaye kwafuneka yenze utshintsho oluthile. Benza utshintsho kwifonti, befuna ukuyenza 'ibhalwe ngesandla' (uchwethezo olulinganisa ukubhalwa ngesandla) nokukhetha intliziyo engqukuva ekhangeleka ngathi ivuthelwe ngumoya. Le isotype ibonisa ngokufanayo noonobumba abangqukuva. I-icon kunye ne-typography enobuhlobo, ebonisa ukufudumala kunye nokusondelana. Ibonisa ukuzithemba okuthile.
Ingxaki yokuqala ngolu tshintsho kukuba umfanekiso wawumhlophe kwaye intliziyo ibomvu. Into eqhelekileyo kakhulu kuyo yonke imarike, ekuphela kwento eyayibonakalisa inxalenye yesazisi sabo kukuba basebenzisa imvelaphi emfusa. Kodwa kuphela ukuba uhamba kunye naloo mvelaphi inokuvakala, kodwa hayi kuzo zonke iinguqulelo uya kukwazi ukuyenza ngendlela efanayo. Enyanisweni, enye inguqulelo yayinobumba abamnyama kunye nentliziyo ebomvu kwimvelaphi emhlophe.. Into engazange idibanise nantoni na kunye ne-brand kwaye ikhuphe kuyo nayiphi na into ethile.
Ilogo ye-Badoo inamacandelo amabini: isimboli yegrafiki kunye nophawu lwegama. Isimboli sangaphambili sasingahlukanga kwaye sasingenalo uchuku lweemvakalelo, ngoko ke injongo yethu yayikukudala entsha eya kuvuselela iimvakalelo ezakhayo, iimvakalelo ezifudumeleyo, kunye neenkumbulo ezimnandi malunga nemihla yokwenyani. Isimboli sethu esitsha sisondele, sinobuhlobo, singabantu kwaye siyamkeleka.
Kwakusele kudlule iminyaka eyi-11 ukwenza olu tshintsho, kodwa ekubeni umphumo wawungekho njengoko wawulindelwe, utshintsho olutsha lwalufuneka nje kwiminyaka emi-2 kamva. Uphawu olutsha lwavela kwiqela elifanayo lemizobo elikhokelwa ngu USasha Ivanov. Kwaye ngesi sihlandlo, ilogo yafumana isazisi esikhulu ngeentshukumo nje ezimbini. Eyokuqala yayikukuquka umahluko kumfanekiso oqingqiweyo njengophawu lwentliziyo. Ukongeza uncumo, ukuvelisa ukudlala ngakumbi kwizigaba zokulayisha ngaphakathi kwi-app, umzekelo. Baphinde batshintsha umthunzi omfusa ukuya kumbala we-pastel ngakumbi kwaye bawubandakanya kwifonti. Ngale ndlela, sinokubona isazisi esikhulu.
Uphawu lweBadoo olungacetywanga
Kwaye nangona siye sathetha ngeBadoo njengesicelo esilula ukudibana nabantu okanye ukuthandanaInomsebenzi okhethekileyo. Kwaye kukuba, ngolu hlobo lwezicelo zokuthandana, unogada woluntu kunye nemikhosi yezokhuseleko karhulumente inokufumanisa ukuba zeziphi iinjongo abasebenzisi abanazo. Ke, ngobuncinci bokulandelela phantsi kokhuseleko lwabasebenzisi, uninzi lwezaphuli-mthetho kunye nabaxhaphazi ngokwesondo bayaphandwa kwaye bazingelwe.. Yintoni eyenza lo msebenzi ube lula ngokukwazi ukufihla ubuwena ngokungathi ngomnye umntu.
Inxalenye engalunganga yalo msebenzi lukhuseleko lwesicelo. Ngokophononongo lokhuseleko lwabucala, i-Badoo ayiphumelelanga, ithotywa kwindawo yokugqibela kolu didi lunye.