ILogo yeBMW

Iilogo zemoto zibonakaliswa ngamandla azo kunye nemidlalo. Ziya zisanda iintlobo zeemoto ezizibophelele kuyilo olukhuselekileyo, olubonakalayo nolulodwa.

I-logo, ekwaziyo ukuzahlula kwabanye ngomfanekiso nje omnye okanye isimboli emele ngokupheleleyo ezinye zexabiso elinikezelwa yinkampani okanye uphawu kubathengi bayo.

Ngesi sizathu, size kuthetha nawe malunga nophawu kwicandelo leemoto elikhokelela kwimpumelelo kunye nobunewunewu naphi na apho liya khona, sithetha ngeBMW kunye nendlela ilogo elula esetyhula eye yakwazi ngayo ukutsala umdla woluntu lonke kunye neminyaka emininzi yembali kunye nendaleko.

BMW: yintoni na kunye neempawu

BMW, kwisigama sakho, zizishunqulelo zoluhlu lwamagama esiJamani athetha IBayerische Motoren Werke AG. Kwaye ayikho ngaphezulu okanye ngaphantsi kweyona nto ibalulekileyo kunye neyona nto ibalaseleyo yemoto yaseJamani kwimarike.

Ayilophawu olulula, kuba iBMW idweliswe njengenye yezona mpawu zibalaseleyo kwimarike yeemoto. Kangangokuba, uninzi lwezithuthi zalo zemidlalo kwaye ziphezulu.

Olu phawu ludumileyo, yaqala njengekomkhulu kwisixeko saseMunich (eJamani), kwaye ngoku, sele inazo ezinye iiofisi ezisasazeke kulo lonke ihlabathi. Kangangokuba, sinokuthi ngoku sithetha ukuba luphawu olukhuphisana nezinye iimpawu kwicandelo elifanayo kunye nenqanaba, kulo mzekelo, i-Audi okanye i-Mercedes-Benz.

Izixhobo

1. Singongeza ukuba i-BMW ayinalungelo elilodwa lomenzi njengegama lemoto kuphela, kodwa kwakhona ithatha inxaxheba njengomxhasi ophambili kweminye imidlalo emininzi. Ngale ndlela, sinokubona indlela enye yeebrendi ezivelisa umlinganiswa onzulu kunye nomdlalo, xa kuthelekiswa nothotho lwemidlalo ebonisa intsingiselo efanayo.
2. I-BMW sele inentengiso yeemoto zombane. Yenye yeebrendi eziye zajoyina utshintsho olukhulu lokusingqongileyo kwiminyaka yakutshanje, ngoko kubonakala ngathi sithetha ngayo. uphawu oluzinikele kuzinzo kunye nokubonelela ngothotho lwezikhokelo kunye nophuculo lwendalo esingqongileyo. 
3. Njengoko iluphawu lwemoto ephezulu, sinokuthi amaxabiso okanye ixabiso lezithuthi zalo libandakanya amaxabiso aphezulu kakhulu, kuba sijongana nezithuthi zobuchwephesha, kwaye iqondo eliphezulu lobunjineli elihamba ngaphaya kwemoto.

Ukuvela kwelogo yeBMW

1913 - 1916

Ilogo yokuqala ye-BMW yenziwe ngohlobo lwemilo yesetyhula okanye imbasa efumene igama leRapp Motorenwerke. Ngaphakathi, kwakukho uhlobo lwehashe elimnyama elibekwe kwiprofayile yakhe, kwaye oko kulinganisa ihashe elidumileyo elithathwe kwibhodi yechess.

Imbasa yayingqindilili kwaye ibanzi, apho igama lophawu lahlala khona nalapho ezinye izinto zazibonisiwe, njengemigca emhlophe eyahlukeneyo kunye neenkwenkwezi ezithile.

1916 - 1933

I-logo yesibini sele iqalile ukuba nefom esaziyo namhlanje. Isakhelo sesetyhula esimnyama esifana sinye siboniswe ngomgca ocikizekileyo wegolide onike uyilo lophawu olukhulu lodwa.

Iileta ze-acronyms sele zinikezelwe ngendlela ebalulekileyo kwi-brand, kwaye ziyilwe ngohlobo lwe-sans serif, olunika ubuntu obuninzi.

Isangqa sangaphakathi sigcine umzobo ofanayo kunye nomgca wechromatic esiwaziyo namhlanje.

1963 - 1997

Ngowe-1963, i-brand design yaba ixesha ngalinye enika inkangeleko entsha ngakumbi. Kangangokuba, ukuba i-typography yaba sans serif, kunye nenkangeleko ecacileyo kwaye ecacileyo ngakumbi kunokuba bekujoliswe ekunxibelelaneni ngayo.

Ngoko ke, kufuneka kuqatshelwe ukuba kwakunokwenzeka ukusebenzisa inkalo elungeleleneyo kunye neyomhla welogo, eqhelekileyo yelogo yelo xesha.

1970 - 1989

Ngo-1970, i-BMW yagqiba ekubeni iyile uhlobo lwebheji ekhazimlayo, ngenjongo yokuqinisa uphawu kunye noyilo lwayo, ukongeza kumaxabiso afunyenwe yinkampani ngokubanzi. Kangangokuba uphawu lwabekwa kwisangqa esikhulu ngakumbi, apho bahlala khona i-shades ekwazi ukuchasana kakuhle kunye nemibala yenkampani ye-brand.

1997 - 2020

Isenokuba luyilo oluqikelelwe kakhulu ezingqondweni zethu ukuza kuthi ga ngoku. Olu yilo lugcina yonke into entsha yelogo yeBMW.

I-logo apho izithunzi zakho kunye namagqabantshintshi sele esetyenzisiwe impumelelo kwitekhnoloji. Ngokuqinisekileyo yeyona logo yamva nje, kodwa hayi le yangoku.

Ngo-2020-ngoku

Ngo-2020, iBMW ithatha isigqibo sokubandakanya ubuncinci kunye nohlengahlengiso lwangoku. Izoba kwakhona ilogo kwi-3D, inkalo enika uyilo olunekamva eliqaqambileyo.

imigca engqindilili, ibe ziicontours ezintle, yaye baluphepha lonke uhlobo lokuchwetheza olubaxiweyo noluhonjisiweyo, ukuze banikele ithuba kuchwethezo olunzulu kodwa olungenamsebenzi.