Uninzi lohlengahlengiso olwenziwa ziimpawu ezidumileyo, ezifana ne-instagram, ziye zagxekwa ngezihlandlo ezahlukeneyo. Umbono we-brand unxulumene ngokusondeleyo nomfanekiso wayo kwaye xa utshintsho lugqithise, luhlala luphazamisa. Siyibonile kumatyeli amaninzi, kwanotshintsho oluvele ngexesha elifutshane kakhulu ngenxa yokusilela ukuziqhelanisa. Ngamanye amaxesha, uqhutywa ngumsebenzi okhawulezayo, ukungabikho kotyalo-mali okanye ukhetho olubi. Eyona nto yamva nje ibetha kakhulu yiBurger King, i-Instagram, umdlalo wevidiyo we-Street Fighter odumileyo, iDisney okanye iiklabhu zebhola ekhatywayo ezifana ne-Atlético de Madrid okanye iReal Valladolid.
Olu tshintsho lwenziwa ziingcali kwaye zifuna umsebenzi omninzi ngasemva. Kodwa, kuthekani ukuba unokuyila kwakhona uphawu lwenkampani enkulu? Ungathini? Ukuze ufumane abalandeli kwaye ufumane imisebenzi, abaninzi abayili abancinci bazinikele koku. Iimpawu ezidumileyo zenziwa ngokutsha ngabasebenzisi beBehance abakhuphisana nelogo esemthethweni. Nangona ezinye ziphumelele ngakumbi kunabanye, kuyinyani ukuba ubuchule bokuyila bukhukula olu hlaziyo, ezinye zazo zide zibonakale zigunyaziswe luphawu ngokwalo.
Inguqulelo entsha ye-Instagram
Kutshanje, i-Instagram itshintshe ilogo yayo kakhulu. Kwaye nditsho ixesha elifutshane kuba nangona isizukulwana esitsha seempawu sibonakala sihamba ngesantya esiphezulu, uphawu lusemncinci kakhulu ukuba lutshintshe kakhulu. Kwaye kukuba, ekubeni yazalwa ngo-2010, itshintshile i-logo yayo ukuya kumaxesha amane. Ababini kubo kunyaka omnye wophehlelelo, nto leyo isenza sibone ukukhula okubonakalayo ebenako ukusukela ekudalweni kwayo.. Ukusukela ngo-2016, ukwenziwa ngokutsha kwayo kwamva nje kuyasebenza, ukuphoxeka kwabanye. Kodwa emva kolu tshintsho kwiminyaka nje eyi-12, kuyaqondwa ukuba uphawu oludibeneyo aluyi kutshintsha kwakhona ixesha elide. Kodwa… Kuthekani ukuba enjenjalo?
U-Yassine Sebiat, umsebenzisi we-Behance ubone indlela yokuqhubeka ngokuhambelana nale yangoku kodwa elula imigca yayo.. I-logo yenziwe isuka kwimilo yayo yoqobo, unobumba 'i' osuka kwisiqalo segama layo kunye noncumo. Ngaloo ndlela, ukuphelisa ibhokisi enemiphetho ejikelezileyo kwaye ushiye imilo yayo ikhululekile. Ukuqonda ukuba zonke ii -apps ngoku zingena kwibhokisi kususa into engeyomfuneko ukuchaza umfanekiso webrand. Njengoko ubona, uluhlu lombala alukatshintshi., mhlawumbi olo tshintsho lukhulu lwalungayi kwamkeleka kwakhona. Kwindlela yokuchwetheza usebenzise ifonti ye-Axiforma Bold kodwa ayikho enye ifonti yesibini.
Adobe, ngaphezulu kwe A
Umyili ofanayo, ukwenziwa ngokutsha okutsha. Ngesi sihlandlo sithetha ngokugqwesa koyilo loyilo. KwaCreativos sazi okuninzi ngaye, kwaye sihlala sizisa Isifundo esitsha ukufunda. I-Adobe yabaninzi ngu-'A' omhlophe ochukumisa imiphetho yebhokisi ebomvu, nangona oku kwakungasoloko kunjalo. Kuyinyani ukuba u-'A' ebesoloko egcina ukumila kwawo okufanayo, iilogo zokuqala zaziphawulwa ngokuba namagama azo apheleleyo ngoonobumba abakhulu. Umyili wethu uYassine utshintsha amandla ngokukhetha uthotho lweemilo ezenza 'A', kodwa ngakumbi njenge logo yokurisayikilisha.
Oko kuchukumisa, ukongeza ekuphuculeni uphawu, lunika amandla ngakumbi ngokukwazi ukusebenzisa nganye yezi 'tolo' njengeendawo ezizimeleyo. Ukukhetha, umzekelo, nganye inemibala eyahlukeneyo, emele isixhobo ngasinye esenza uphawu. Photoshop, Illustrator, XD, njl Basenokuhlengahlengiswa kwisoftware yakho ukuze babe ne-symmetry eninzi.
Ngaba ukhangela umsebenzi? LinkedIn
Ngeli xesha sithetha ngayo Usman Qureshi kunye neLinkedin. Umyili uye wazama ukugxininisa ukuba i-intanethi ye-social network Linkedin yazalelwa ntoni., uBudlelwane babasebenzi. Kuyinyani ukuba ayilokukhangela umsebenzi onokusetyenziswa, kunoko lunxibelelwano lwabantu kwilizwe lomsebenzi. Nokuba ungumsebenzi ohlawulwayo, ukhangela abathengi benkampani yakho okanye useka ubudlelwane phakathi kweenkampani. Ngaphandle kokutshintsha umgca wethegi "Ukuqhagamshela iingcali" iglasi yokukhulisa luphawu olubonakalayo kule mihla ukubonisa uphendlo. Usman ugxininisa ukuba isicelo sokukhangela abasebenzi okanye ukukhangela umsebenzi, i-logo yangoku ayicacisi ukuba inethiwekhi yenzelwe yona.
Ikwayilungisile ithoni yemibala ngokubeka i-gradient eluhlaza okwesibhakabhaka, inika inkangeleko eqhelekileyo kunye neyobutsha.. Olu tshintsho lunokuqondwa ukuba lubhenele kubaphulaphuli abancinci, kodwa luthatha kude kwi-sobriety yokuba yi-app yokukhangela umsebenzi.
Imvulophu entsha yemeyile yakho
UFabian akanelisekanga ngokuhlela uphawu kunye nokuphakamisa enye indlela enethemba lokuba uphawu luya kubona iprofayili yakhe. Lo myili uye waba phambi kwakhe nabani na kwaye wenze uhlengahlengiso lwe-brand ezilishumi elinesithathu kupapasho olufanayo. Ewe kunjalo, akukho namnye kubo ocebisa ulungelelwaniso kwaye ngokungafaniyo nabanye, abakhange benze umzobo wendalo yonke ukuba ucinge ukuba uya kujongeka njani kwisicelo okanye ekushicilelweni. I-logo, ngaphandle kokunye, kwaye uthatha isigqibo sokuba ucinga ukuba utshintsho lungcono okanye alukho. Apha siza kukushiya ikhonkco ukuze ukwazi ukubona okuseleyo, siza kugxila kwi-gmail.
Oyena mphathi we-imeyile osetyenziswa kakhulu kwihlabathi, phantsi koqeqesho lophawu lukaGoogle, waqala ngaphandle kwelogo yayo. Ibiyiyo kwaye iyiyo, imeyile kagoogle. Kuphela kukuba ekuqaleni yaqala nge-imeyile kaGoogle kwaye ngoku incitshisiwe kwi-Gmail, igcina kuphela i-G ye-google. I-logo ngokwayo yayine-M yemvulophu ye-courier yendabuko, eyenziwe lula kumfanekiso wangoku. Kolu hlengahlengiso, uFabian uthathe imvulophu wayijika, ukongeza ezinye iintolo kwiikona zayo, kodwa ngaphandle kokuthethelela asazi kakuhle ukuba ithetha ukuthini. Sinokungqiyama kwiintolo ezibonisa uthutho, olufana nelogo yenkampani yepasile.
Ukwadale umfanekiso weempawu ezahlukeneyo ezifana neNASA, iMonster Energy, iReddit okanye iGreenpeace onokuyibona ikhonkco elandelayo.
Ibhola ekhatywayo nayo inomfanekiso omtsha
Ngeli xesha sithetha ngomyili waseSpain, waseGranada. Kwiprofayile yakhe, uJaime Garzía wenze izitayile ezahlukeneyo zeelogo zamakhaka eqela kwidolophu yakhe., kodwa ukwenzele nomfanekiso FC Andorra. Ikhaka leli qela lazalwa ngo-1942 kwaye emva kweminyaka engama-80 ukususela ekuyilweni kwayo kunye notshintsho oluye lwanyanzeliswa ngenxa yeefomathi ezintsha ze-intanethi, lixesha lokuyilungisa. UJaime wenze umfanekiso wangoku ngakumbi, kunye nekhaka elijikelezileyo, eliguqulelwe kwiiprofayili zenethiwekhi yoluntu, ngaphandle kokulahlekelwa nemibala kunye nemilo.
Le logo yenziwa ngo-2019, ngaphambi kohlengahlengiso lwayo lwangoku. Ucinga ukuba yeyiphi echaneke ngakumbi, esemthethweni okanye ukutshintshwa kwegama likaJaime?