Ilogo yinxalenye ebalulekileyo yomfanekiso wenkampani yebar. Yinto yokuqala abanokuthi abathengi babone kwaye inokuba yinto emiselayo kwisigqibo sabo sokungena kwibar okanye hayi. Ke ngoko, iilogo zebha zanamhlanje Kufuneka zitsale amehlo, zibe lula ukuzifunda nokukhumbula, kwaye ziyilwe ngendlela ebalaseleyo kukhuphiswano. Kwabo bathandabuzayo kule nyani, kufuneka ubenze babone ukuba zeziphi iibhari okanye iindawo zokutyela ezisebenza kakuhle, njengeefranchise.
Sibona ngakumbi nangakumbi iindawo zokutyela kunye neebhari abangena kuzo abantu, ngakumbi kwiidolophu ezinkulu. Ukusukela ekufikeni esixekweni kwaye ungazi nto kwenza kube nzima kuwe ukuba wazi apho uya khona ukusela okanye ukutya. Yiyo loo nto ukuqondwa kuye kwaba yimfuneko kwaye ii-franchise ezifana ne-Ikea ziye zakwazi ukuyilawula. Ngaba uza e-Ikea kwaye uthathe ixesha lokuthenga? Kutheni uzotya kwibhari yase next door? Kungcono utyele apha.
Esi sisicwangciso esiye saqhutywa ngamashishini amaninzi. Qaphela uphawu ngokukrwaqula kwaye ulenze livakale liqhelekile kwaye linobuhlobo. Kwaneempawu ezifana ne-Ikea okanye i-Leroy Merlin ezingenanto yakwenza nokubuyisela ziye zayiqonda le mfuno. Yiyo loo nto ngoku kukho ukhuphiswano ngakumbi, kufuneka ugqame kwizinto ezininzi: Umbala, ukuchwetheza, izinto zokuhombisa ...
Imibala kunye neentengiso zakho
Imibala yinxalenye ebalulekileyo yayo nayiphi na ilogo. Imivalo yanamhlanje isoloko isebenzisa imibala eqaqambileyo, engqindilili etsala umdla wabathengi. Imibala ethandwa kakhulu ibomvu, eluhlaza okwesibhakabhaka, eluhlaza kunye nephuzi. Imivalo yanamhlanje ihlala isebenzisa imidibaniso yombala ukwenza uphawu lube nomtsalane ngakumbi kwaye lukhumbuleke..
Kubalulekile ukuqaphela ukuba imibala inokukhupha iimvakalelo ezahlukeneyo kunye neemvakalelo kubantu. Ngokomzekelo, ubomvu bunokuhambisa amandla kunye nomdla, ngelixa i-blue inokubonisa ukuzola kunye nobugcisa. Ke ngoko, kubalulekile ukukhetha imibala efanelekileyo yohlobo lwebha kunye nomfanekiso ofuna ukuwuhambisa. Nangona kuya kufuneka uthathele ingqalelo ukuba loluphi uhlobo loluntu oza kuba nalo kwaye lufuna kangakanani na abantu abanokubakho, kuba uninzi lwabo sele lukwazi kakhulu ukutya kwasekhaya kwaye lukwala ukutya okukhawulezayo ngakumbi.
Into esiyihambisayo ngeengoma zethu
Ukuchwetheza kwakhona yinxalenye ebalulekileyo yeempawu zebha zanamhlanje.. Iintlobo zochwethezo zale mihla zidla ngokucoceka, zilula, kwaye kulula ukuzifunda. Imivalo yanamhlanje idla ngokusetyenziswa Iifonti ze-sans-serif, ezinje nge-Arial okanye i-Helvetica, ukunika iilogo zakho imbonakalo yangoku kunye nenhle. Kodwa akufuneki siyeke apho ukukhetha ifonti. Kuxhomekeke kuhlobo lokutya oza kulunika, mhlawumbi zenzele eyakho, ukunika uphawu olulodwa ukusuka ekuqaleni okanye ukuguqula enye, kunokuba ngumbono omkhulu.
Kubalulekile ukukhetha i-typeface ehambelana nesitayela sebha kwaye ifundeka lula, nokuba ikude. Ukuchwetheza kungasetyenziselwa ukuhambisa ubuntu bebha, nokuba iyonwaba kwaye inentliziyo ekhaphukhaphu okanye iphucukile kwaye inobuhle. Ngokukodwa ukuba uya kukhetha i-typography njengento ephambili yoyilo okanye umahluko. Ukuba kwimeko yakho iya kukhatshwa yinto yokuhlobisa eya kuba yinto ephawulekayo, i-typography kufuneka ichaneke kwaye ilandele., ngaphandle kokuhlobisa okuninzi.
Okuncinci kunokuba ngaphezulu, kodwa kungabi njalo
Uyilo oluncinci luyindlela eyaziwayo kwiilogo zebha zanamhlanje. Imivalo yanamhlanje isoloko isebenzisa uyilo olulula nolucocekileyo lweelogo zabo. Oku kunokubandakanya iimilo zejiyometri ezilula, ezifana nezangqa okanye izikwere, okanye uyilo olungaphaya. KUNYEInjongo kukwenza ilogo ekulula ukuyikhumbula kwaye igqame kukhuphiswano. Nkqu nokukhetha igama lakho njengento engundoqo, ukuba ivakala ibetha, njengoko kunjalo ngeQuique DaCosta.
Kubalulekile ukuqaphela ukuba uyilo oluncinci aluthethi ukuba ilogo kufuneka idike okanye igeneric.. Uyilo oluhle lwe-minimalist lunokuba nobuchule kunye nentsusa, ukuhambisa ngokufanelekileyo ubuntu bebha. Ukuthi i-minimalist ayiyonto engaphezulu kokwenza uphononongo oluthe ngqo kwigama lendawo yokutyela kunye nokuphelisa izinto ezingafunekiyo ezinokuthi zingabi luncedo, kodwa kungeso sizathu ukuphelisa eyona nto iphambili.
Ukuguquguquka ukubonelela ngayo yonke into enikezelwa yibha
Ukongeza kokutsala amehlo kunye nokuba nomtsalane, iilogo zebha zanamhlanje kufuneka zibe nezinto ezininzi. kwaye uziqhelanise neefomathi ezahlukeneyo kunye nemidiya. Ilogo kufuneka ibonakale lula kwiscreen sekhompyuter nakwibhilibhodi okanye incwadana eprintiweyo. Yenza kube lula ukuziqhelanisa neefomati ezahlukeneyo kodwa nakwii-inki ezahlukeneyo, ekubeni ukuprintwa kwiphepha le-A4 akufani nokuprinta kwipowusta yentengiso.
Kufuneka uqinisekise ukuba i-logo ibonakala ilungile ngobukhulu obuhlukeneyo kunye nemvelaphi eyahlukeneyo. Ngokomzekelo, i-logo enemibala eqaqambileyo ibonakala ilungile kwimvelaphi emhlophe, kodwa kungekhona kwimvelaphi emnyama. Ke ngoko, kubalulekile ukuvavanya ilogo kwiimeko ezahlukeneyo kwaye uqiniseke ukuba ibonakala ilungile kuzo zonke. Kwenzeka into efanayo kunye nobukhulu bomfanekiso, ukuba unezinto ezininzi, ngokuqinisekileyo kwiifomathi ezincinci uya kuba nengxaki yokubonakala.
Kwaye kule meko malunga nokwenza ishicilelwe kwimemori yabathengi, kungekhona malunga nokudityaniswa kwemigca ngaphandle kwengqiqo eninzi.
Isishwankathelo senyathelo ngalinye
Ngamafutshane, iilogo zebha zanamhlanje kufuneka zibe nomtsalane, ziqapheleke ngokulula, kwaye zibe nezinto ezininzi. Imibala eqaqambileyo, uhlobo lwangoku, kunye noyilo oluncinci ziindlela ezidumileyo kuzo, kodwa kubalulekile ukuziqhelanisa nobuntu bebha kunye nomfanekiso ofuna ukuwuhambisa. I-logo elungileyo inokunceda ukutsala abathengi kunye nokuseka umfanekiso oqinileyo nowaziwayo webha. Siyathemba ukuba eli nqaku libe luncedo kwabo bafuna ukuyila i-logo yebha yabo yanamhlanje kwaye ibanike izixhobo zokwenza umfanekiso oqinileyo weshishini labo.