Xa kufuneka uqhube uyilo lwelogo, akufuneki wazi iprojekthi kakuhle kuphela ukuze ubambe undoqo, kodwa kunye nentengiso kunye nohlobo lweelogo eziqhutywayo. Ke, kule meko, kuthekani malunga nokujonga iilogo zekofu?
Ukuze ube nokuphefumlelwa xa usenza uyilo lwendawo yokutyela okanye efanayo, okanye kwiimveliso ezinxulumene nekhofi (esele sikuxelela ukuba yenye yezona zinto zithengisa kakhulu kwihlabathi), senze uphando oluthile kwaye sikulethela imizekelo yeempawu zekofu eziya kukunceda.
Imizekelo ebonakalayo yeeLogos zeKofu
Kuba sifuna ukuba ube nemizekelo emininzi yeelogo zekofu, asizukukugcina ulindile kwaye apha sikubonisa eyona mizekelo idumileyo (eminye ingaphantsi) enokukunceda ukuphelisa ibhloko onayo kwaye ube nobuchule ngakumbi xa ebonisa uyilo lwakho kumxhasi. Ngaba siqale?
Lavazza
Isenokungavakali iqhelekile kuwe, kuba inyaniso yile Ayidumanga kangako eSpain njengoko idumile eItali. Ligama lohlobo lwekofu kwaye ukuba ujonga uphawu lwayo, ligama nje lalo: lavAzza.
Ngokwenene bonke oonobumba banoonobumba abakhulu, kodwa umbindi A yisayizi enye enkulu. Ukuze ubone ukuba umphumo, sagqiba ekubeni sibeke ngolu hlobo.
Yaye ithetha ukuthini? Ewe, xa usela ikofu eshushu kulo mqondiso, ikunika amandla amaninzi kangangokuba "unokutya ihlabathi". Kufana nokuphakama okuvela kuphela kuloo brand.
Yila ngekofu kunye namagqabi
Masihambe ngoku ngoyilo olufumana ePlaceit lwevenkile yekofu. Umfanekiso "uluhlaza", oko kukuthi, unokwenziwa ngumntu, umzekelo ngokuguqula igama elithi IKOFU kwigama lendawo yokutyela kunye nokubeka isilogeni esingezantsi ekulula ukusikhumbula.
Kodwa into esifuna ukuba uyithathele ingqalelo kwezo mbotyi zekofu kunye namagqabi. Kwimeko yamagqabi, ziyafana (kwaye zingamagqabi esityalo sekofu, ukuba awuyazi), kodwa kwiinkozo ubona ezimbini ezahlukeneyo. Kwaye zininzi iintlobo zekofu kwaye nganye ineempawu zayo.
ikofu kunye nokufunda
Kule meko asifumananga olu yilo (nangona ngokuqinisekileyo kuya kubakho) apho sixuba incasa yekofu kunye nokufunda incwadi elungileyo. Kodwa size neengcinga ezimbalwa ezilunge kanye kuwe.
Kwelinye icala, umfanekiso wesilhouette apho umntu ofundayo uvela khona kwaye kuphuma ikofu kunye nomsi ngenxa yokuba shushu (kwaye kuloo msi kukho ukuvela kweencwadi).
Kwelinye icala, ikomityi eqhumayo ephuphuma umsi ekunokubonwa kuyo izinto ezininzi ezingezizo kwaye, ngaphantsi, incwadi efunxa zonke.
Ungabeka igama lendawo yokutyela kunye nesilogeni esinomtsalane ngezantsi nje. Ngokuqinisekileyo abalibaleki.
I-logo ye-Starbucks eyaziwayo
Ukuthetha ngekofu kwaye ungakhankanyi i-Starbucks phantse kuhlambela. Phantse. Kodwa inyaniso kukuba i-logo, ukuba ukhangele ngokukhawuleza, ayinanto eninzi yokwenza ikofu ngokwayo (kwaye kunjalo, ukuba uyayazi imbali ye-logo ye-Starbucks, izinto ziyatshintsha).
Ingongoma kukuba sine i-mermaid evalelwe "kumgca wobomi". Luluvo onokuthi uluthathele ingqalelo iprojekthi yakho kuba into yokuba yivenkile yekofu ayithethi ukuba iilogo zekofu kufuneka zibe nezinto ezinxulumene nayo, kodwa nabanye abanalo luvo lokuba bangowabo.
Ikomityi 'yekofu' kakhulu
Kutheni sisitsho nje? kuba ukuba ujonga kwilogo yeBrandcrown uya kubona ukuba ikomityi yekofu ngokwenene yimbotyi yekofu enezibambo. Yindlela efanelekileyo yokudibanisa ikomityi kunye nekofu, kwaye apha uya kuqonda ukuba yikofu esemgangathweni.
Ukukhapha loo mfanekiso sinesihloko, iCoffee Bean, kodwa oko kuya kufuneka kutshintshelwe kwigama levenkile yekofu, uphawu, imveliso, njl.njl. http://www.brandcrowd.com/logo-design/details/34311
Enye inketho yokutyela eneencwadi
ESpeyin ayixhaphakanga kakhulu, kodwa ifumaneka kwezinye iikona zehlabathi. kwaye kubo, Kuthekani ngokudibanisa iimbotyi zekofu kunye nemiboniso emincinci evela kwiinoveli? Kwakhona, unokuzibeka ngendlela yokuba zenze umfanekiso wencwadi okanye ikomityi yekofu, ukubonisa ukuba yindawo yokutyela eneencwadi.
Ikhofi yaseRoyal
Le yenye yeelogo zekofu esithanda kakhulu. Ungayifumana eBrandcrown kwaye inyani yile, ngaphambili, sasikhe sayibona enye "inkosana", yaye sasize nento enjengesithsaba esisebenza njengendebe.
Kodwa ngaphandle kwamathandabuzo oku kungcono kakhulu kuba igcina yonke ingundoqo.
Ifanelekile ngenxa yohlobo lwekofu, okanye imveliso yekofu yomntu ngamnye. Ngokuqinisekileyo iya kutsala ingqalelo.
Kwaye uqaphele, kuba nabani na othi ikofu angatsho kwakhona tshokoleji.
ikhefi ye-intanethi
Kwiminyaka eyadlulayo, xa i-Intanethi yayibiza kakhulu ezindlini kwaye awunakukwazi ukuba nayo, bekukho iicafe zeCyber, iindawo apho unokufumana ikofu (okanye nantoni na) kwaye kwangaxeshanye uhlale ukhangela i-Intanethi (okanye. incoko, eyayiqhelekile).
Into yile, ukuba ufuna ukuyibuyisela kancinci, enye yeelogo zekofu eye yasibiza yile. Ipixelwe ngokungathi ngumdlalo wevidiyo. Kwaye nomtsalane ukuba sithathela ingqalelo ukuba loo midlalo ubuyele fashion.
Maxwell House
Olunye uhlobo lwekofu olungaziwa kakhulu eSpain, kodwa luloyiso kwezinye iindawo. Ikhefi yakwaMaxwell ikhethe ilogo apho ikomityi ime nkqo (ngokungathi uyagalela ukuze ukhuphe okokugqibela). Ecaleni kwayo ligama lophawu kwaye ngaphantsi kwesilogeni salo, esiguqulelwe sithetha into ethi "Kuhle ukuya kutsho ekugqibeleni!".
Ukubeka i-hit kuyo, kwaye nangona babefuna ukusebenzisa emhlophe kunye neblue njengemibala emibini kuphela, Sisothuswa kukuba luphawu lwekofu kwaye ithontsi lokugqibela aliphumi ngakumbi "mnyama", ekubeni befanele ukuthengisa ikofu, kwaye hayi ubisi olunebala nto leyo ebonakala ngathi bayayithengisa. Ingaba ucinga ntoni?
I-Nescafé
Enye yezona logo zaziwayo zekofu eSpain, ngaphandle kwamathandabuzo, yiNescafé. Kodwa, ngaba uye wema ukucinga kancinci malunga nokuba kutheni loo logo kwaye ithetha ukuthini?
Ukuba ubeka ingqalelo, i-N inentonga ebeka umgca phezu kwegama ngalinye ngaphandle kwe-E yokugqibela, eza ne-tilde (i-accent, kodwa kunye ne-waveform).
I-brand ikhethe igama layo ukuthengisa ikofu yazo zonke iintlobo, kodwa akukho nto ikhankanyayo okanye ii-icon malunga nekofu, ngaphaya kwegama ngokwalo elibandakanya igama.
Ngoku, laa virguilla incinci ukuba uyijongile iyakwazi ukulinganisa igqabi lesityalo sekofu.
Ngaba sele sikuphefumlele ukuba wenze iilogo zeebrendi zekofu?