Xa sithetha nge logo, sibhekisela kwinto enemifanekiso eyenzelwe umsebenzi wokuchonga uphawu oluthile, umntu, imveliso, njl. Kule posi, Siza kubona ukudityaniswa kweelogo ezigqwesileyo kunye nokuchwetheza, ezisebenzisa esi sixhobo ukunika ixabiso kwi-brand abayimeleyo, ukulawula ukubamba ingqalelo yoluntu kwaye bahluke ngokwabo kukhuphiswano lwabo oluthe ngqo..
Ngokwesiqhelo, uyilo lwelogo luhlala lubandakanya uhlobo oluthile lwesimboli ebanceda ngokucacileyo ukuba bamele ukuba bangoobani na. Kule meko, Siza kufumanisa ukuba ngawaphi amanyathelo abalulekileyo okuphumeza uyilo olulungileyo lwelogo yokuchwetheza kwaye siya kukubonisa ingqokelela encinci ukukunceda uvuselele ingqikelelo yakho kunye nobuchule.
Uyenza njani iiLogos zokuchwetheza ezikhethekileyo
Njengoko sonke sisazi, Namhlanje kukho iintlobo ngeentlobo zeefonti esinokusebenza ngazo. Nganye esiyifumanayo imele ixabiso elithile, oko kukuthi, banokusinika imvakalelo yokunethezeka, ukusondela, ubugcisa, njl.
Ke Loluphi uhlobo lonobumba ekufuneka lukhethwe ukubonisa ixabiso elithile kuyilo lwelogo yam? Ithetha ntoni ifonti nganye? Ndizisebenzisa njani ngokuchanekileyo? Yeyiphi eya kusebenza ngcono kwibhrendi yam? Okulandelayo, siza kuzama ukucombulula olu ngcelele lwamathandabuzo esisandula ukuwakhankanya.
i-sans-serif typefaces
Zininzi iibrendi ezizibophelele kwinkalo ephilileyo enikezelwa lolu hlobo lweefonti, iimpawu ezinje ngeChanel, Spotify, WhatsApp, njl. Ziifonti ezithintela ukusetyenziswa kwezinto ezichumileyo okanye ezinye izinto zokuhombisa phakathi kwabalinganiswa bazo, azenzi ngxolo egqithisileyo.
Njengoko sele kukhankanyiwe, iifonti ze-sans-serif zezo ziswele ii-serif, kwaye zihlala zinobukhulu obufanayo. Ukubonakala ngokubanzi kolu hlobo lweeleta ngokuqhelekileyo kumashishini. Basebenza kakuhle kuyilo oluya kujongwa kumgama omde.
Ezinye zeefonti ze-sans-serif ezisetyenziswa kakhulu xa kuyilwa isazisi sophawu oluthile, umntu, inkampani, njalo njalo, ngumzekelo: Helvetica, Montserrat, Gotham, Futura, njl. Olu hlobo loyilo lwelogo kunye ne-sans-serif typography lunokubonwa kwiilogo zodidi oluphezulu.
i-serif typography
Ngokuqinisekileyo uyazikhumbula iibrendi ezifana neCarolina Herrera, uZara okanye uRalph Lauren kwilogo yakhe, unokubona uyilo olunochwethezo lweserif. Ukuzibophelela ngabaqulunqi obonelela ngesitayile esinengqondo kunye nobuhle, kunye nexabiso elikhulu lokuvakalisa.
La maxabiso obuhle kunye nokucokisa anikwa umbulelo kumahluko phakathi kwemigca yabalinganiswa bayo, iimpawu zeserifs kunye ne-axis ethe nkqo egqibeleleyo yoonobumba bayo.. Ixesha elide lidlulile ukususela ekuveleni kokuqala kwe-serif typeface, kwaye namhlanje kukho iintsapho ezininzi esinokusebenza nazo; Didot, Bodoni, Times New Roman, njl.
igama elikekeleyo lochwethezo
Iimveliso ezifana neKellogg's, Coca Cola okanye iCartier zikhethe ukuyila okwahlukileyo kunezi zikhankanywe ngasentla. Ezi mpawu zikhethe uyilo lwelogo kunye ne-script typography. Kodwa ayisiyiyo nayiphi na ifonti esinokuthi siyifumane kwiiphothali ezahlukeneyo zewebhu, kodwa iifonti ezikhethekileyo ezinobuntu.
Olu khetho lochwethezo luphefumlelwe ngokubhala ngesandla. Kwanabaninzi balabo esinabo namhlanje kwiikhathalogu zethu zokuchwetheza zisekelwe kwi-calligraphy yesiNgesi, eyenziwa ngoncedo lwepeni ethile ukuze kufumaneke ukubhalwa kwamanzi, ngokungafaniyo okukhulu kunye nokukhangayo.
ukuchwetheza ngesandla
Okokugqibela, sidibana iifonti ezibhalwe ngesandla kwaye ezinokunika inkangeleko eyodwa nengenaxesha kuyilo lwethu. Ezinye zezona mpawu zaziwa kakhulu ngolu hlobo loyilo lwelogo zezi; UPaul Smith okanye uOscar de la Renta.
Enye yeentshukumisa eziphambili ezinokukhokelela ekubeni ukhethe olu khetho lomsebenzi kukuba enkosi kolu hlobo lweefonti uyakongeza ixabiso elikhethekileyo kuyilo lwakho oluya kuyenza ibonakale kwezinye iibrendi, ixabiso lobugcisa, isitampu sakho.. Ngolu hlobo loyilo, kufuneka uqaphele kuba akuyiyo yonke into ehambayo kwaye kulula kakhulu ukwenza iimpazamo.
iilogo zomntu
Sibhekisa kuyilo olwenziwe nguye, oko kukuthi, Cacisa uhlobo oluthile lokuchwetheza lohlobo, oluyilwe ngokupheleleyo. Sithetha umzekelo wePrada, ene-typography eyenzelwe yona.
Kwihlabathi elikhuphisanayo phakathi kweebrendi njengeli siphila kulo namhlanje, kufuneka wazi ukuba ungazisebenzisa njani iingenelo kwaye uzahlule kukhuphiswano. Ke olu khetho lokudala eyakho i-typography sisicwangciso esiphumelele kakhulu.
Imizekelo yeelogo ezaziwayo zokuchwetheza
Okulandelayo kweli candelo, siza kukuzisa encinci Ukuhlanganiswa kwezinye iilogo ezidumileyo ngokuchwetheza namhlanje. Siza kuthetha kancinci malunga nembali yoyilo kunye neempawu eziphambili zomnye wabo.
EzikaKellogg
Uhlengahlengiso lokugqibela lohlobo lokutya olubangele uphawu esilwaziyo namhlanje lwenzeka ngo-2012. sikhethe umbala omtsha kunye nohlobo lombhalo ozotywe ngomoya wale mihla. I-logo elula kakhulu ebonakalayo ngokukhawuleza kwaye inokulinganisela okukhulu. Uyilo olungapheliyo lwaphunyezwa ngezinto ezilula.
Nutella
I-brand yase-Italiya yetshokholethi kunye ne-hazelnut cream inikezela ngoyilo lwelogo kunye ne-typography eye yakwazi ukunyamezela ixesha elide. Uchwethezo olusetyenzisiweyo, luneempawu ezityebileyo ezibenza babonakale ukude kakhulu. Ukongeza kokusetyenziswa kombala obomvu obomvu, kunceda ukuba ubonakale kwaye ukhangeleke.
I-Ballentine's
Idweliswe njengeyesibini iwhisky yeScotch ethengiswa kakhulu, ibonakalisa uyilo lwelogo yochwethezo lwakudala. Indlela yokuchwetheza esetyenzisiweyo ibe yifonti yeskripthi efinyeziweyo enenkangeleko yangoku. I-logo ekwazile ukudlula kwisizukulwana emva kwesinye ngaphandle kwesidingo sokwenza naluphi na utshintsho.
ESHEIN
Enye yeewebhusayithi ezityelelwe kakhulu zentengiso yefashoni ukuza kuthi ga ngoku eyavela okokuqala ngo-2008. I-logo yale nkampani ngumzekelo ocacileyo we-classic identity design yolu hlobo lwecandelo.. I-logo ye-monochromatic sans-serif typographic, ukubheja okukhuselekileyo apho ukubekwa kwayo kucocekile kwaye kucwangciswe.
lebhola
Sonke siyayazi le nkonzo apho sinikwa ithuba lokuba sigcine indawo yokuhlala kwi-Intanethi eyavela ngo-1996 kwaye ngoku yenye yezona ndawo zidumileyo kwihlabathi liphela. Kuyilo lwelogo yabo bakhetha uhlobo lwe-sans serif olunenkangeleko engqukuva nalapho unokubona ukusetyenziswa kwemibala emibini eyahlukeneyo eluhlaza okwesibhakabhaka., apho bafuna ukumela iinqobo zabo zobungcali kunye nokuthembela.
CASIO
Olunye uphawu olubonakalayo oluhlala lukhona namhlanje ukusukela, iminyaka eliqela, belusebenzisa uphawu olufanayo, nangona lunotshintsho oluncinci. Ifonti ye-sans serif enenkangeleko yesikweri yiyo ekhethiweyo kuyilo lwelogo. I-brand, enokuthi ichazwe ngamagama amabini: icacile kwaye ikhethekileyo.
Zininzi iilogo ezininzi ezine-typography esinokuthetha ngazo, kodwa sikuzisele ukhetho oluncinci lwemizekelo ecacileyo. Ngaphandle koku, kukho izicwangciso ezininzi ngakumbi kunezo zikhankanywe ngasentla malunga nendlela yokwenza uphawu lokuchwetheza, enye yazo ingasetyenziswa, umxube weqela, njl. Ukuba ufuna ukuntywila kweli lizwe loyilo lwelogo kunye nokuchwetheza, ungalibazisi ukwenza oku kungasentla kwaye ujonge kancinci kancinci.