Iimpawu zeempahla ezikumgangatho ophezulu aziyili nje imveliso, kodwa ziziyila ngokwazo njengeempawu. Isazisi esibonakalayo solu hlobo lwenkampani luyimfuneko kuphuhliso lwayo, isigxina kunye nokukhumbula kwimarike. Iilogo zodidi lweempahla zodidi zinempembelelo enkulu kwezinye iibrendi ezincinci.
Ezona mpawu zefashoni zinempembelelo kwihlabathi jikelele ziye zakwazi ukuseta iintsingiselo kunye nezikhokelo zesitayile ngokwendlela yoyilo lweelogo zazo. Uninzi lweempawu zabo zeempawu zigqama ngenxa yokulula kunye nokucoceka kwazo. Kolu papasho sikuzisela ezinye ze eyona logo yempahla yodidi oluphezulu.
ezinye iibrendi, baye bakwazi ukuziqhelanisa nayo yonke imbali, ukuguquka kungekuphela nje kwiimveliso zayo kodwa nakumfanekiso wegama layo ngendlela echuliweyo. Ngale nto babonisa ukuba uyilo lwabo lugcinwe kwimbali yonke.
Eyona Logos yeMpahla eNtofontofo
Isazisi esibonakalayo sesinye sezixhobo eziphambili apho i impumelelo kunye nokuqatshelwa kwayo nayiphi na inkampani.
Ngamnye I-logo eyenziweyo, kufuneka ibe yodwa ukongeza ekubeni ibonakale kwaye wazi indlela yokuzahlula kubantu okhuphisana nabo. Ngokuxhomekeke kuhlobo ngalunye, uphawu lwenziwe ngeenjongo ezithile ezimele ifilosofi kunye nobuntu bophawu.
Kweli candelo, siza kuthetha ngezinye zeempawu zodidi oluphezulu kwihlabathi liphela.
Chanel
Inkampani yefashoni eyaziwayo kwihlabathi ibulela kwiziqholo zayo ezidumileyo kunye noyilo olulodwa lwezixhobo. Ilogo yolu phawu olutofotofo iqokelela isitayile sanamhlanje kunye ne-minimalist.
Ekuhambeni kwexesha, brand ikwazile ukuziqhelanisa notshintsho kwaye ibonise ukuba isazisi sophawu esilula sisebenza ngokuchanekileyo, sibe yenye yezona logo zaziwayo luluntu.
luxury brand logo are Oonobumba ababini C bathungelane ngendlela ehambelanayo ukuqaqambisa iindlela zoyilo zale mihla. Kuthathwa njengenye yeempawu zobuvulindlela malunga nokusetyenziswa kolu hlobo loyilo oludibeneyo.
Dior
Su isazisi brand ilula kakhulu kwakunye lobuqu, kuba njengoko sibona emfanekisweni isebenzisa igama layo lokuthengisa ukwenza uphawu lwayo. Uchwethezo lwe-serif olumnyama kwimvelaphi emhlophe lubhejo olukhuselekileyo kwaye ukuba ludityaniswe nomsebenzi ocokisekileyo kunye nowobuqu, lufikelela kwelinye inqanaba.
El Igama lolu phawu livela kumseki walo wembali, uChristian Dior.. Omnye wabaqulunqi abanempembelelo kwihlabathi lefashoni kunye nomdali weyona mveliso ibalaseleyo kwimbali.
IDolce neGabbana
Njengakwimeko yeChanel, ilogo yale nto I-brand yase-Italiya ephezulu isekela uyilo lwayo kubaseki bayo, uStefano Gabbana kunye noDomenico Dolce. Ekuqaleni, baqala ukuyila iimpahla, kodwa baye bandisa uluhlu lweemveliso zabo, besombulula unikezelo lwabo ngokwenza izixhobo zazo zonke iintlobo kunye neziqholo.
Oonobumba bokuqala beefani zomseki ngamnye ngabo benza uphawu lophawu. Kwezi ncwadi zimbini D kunye no-G, iwijethi yesiko yenziwe oko kuchonga kwiqhekeza ngalinye.
Ngenye ye iibrendi eziye zamelana ngcono novavanyo lwexesha enkosi ngomsebenzi wakho kwaye upapashiwe. Baye benza uphawu lophawu oludibanisa amandla kunye nobuhle.
Fendi
Isinxibo seHaute couture yinto oya kuyifumana phantsi kweli gama lebrand eyilwe nguKarl Lagerfeld. I-logo yale ndlu yefashoni yase-Italiya etofotofo yamkelwa zizo zonke iindidi zabaphulaphuli ngophawu lwayo apho u-F ophindwe kabini eboniswayo.
Ekuqaleni kweminyaka yoo-1960, lo mfanekiso uqingqiweyo owaziwa ngokuba yiZucca eguqulweyo wenziwa nguLagerfeld. Bucala ngasekhohlo icon iphefumlelwe yintlanganiso yokuqala yomyili kunye noodade baseFendi, owamenza umlawuli wezobugcisa we-brand.
Kwiminyaka kamva, lo mfanekiso wawungasasetyenziswa kwaye abantu babeka ifashoni kunye nemifuziselo ecaleni njengoko babeqala ukugqalwa njengempahla engalunganga. Oku kwakhokelela ekubeni indlu yefashini ilahle i-monogram kunye Yiya kwilogo yokuchwetheza.
Ngo-2013, oku ilogo iye yalungiswa apho iindlela zayo zingqukuva kunye nokongeza indawo apho inkampani yavela khona, eRoma.
Prada
Enye yeebrendi ezinelogo ephinda idibanise nesitayile esincinci ebesisoloko sibona kwiimeko ezidlulileyo. I-Prada yi-3 kwi-1, nganye ifashoni, inkampani kunye nophawu ukuzibandakanya kuphuhliso, ukuveliswa kunye nokuthengiswa kweemveliso ezahlukeneyo.
El eyona nkalo yeempawu zoluphawu lwegama kukuchwetheza kwayo, apho iindlela ezimbini ezahlukeneyo zidityanisiwe; enye ityebile kwaye enye ibhityile. Kwileta yakhe engu-R, uphawu lweempawu lunokubonwa ekuqaleni komsila wakhe. Ukongeza kulo mlingiswa, unobumba A uyilwe ngobume obukhethekileyo phezulu.
Uphawu olutofotofo, luphelile ukulungisa ilogo yabo ngokusekelwe kwingqokelela abasebenza nayo, oko kukuthi, kwiingxowa apho iimveliso zabo zithwalwa khona, kuxhomekeke kwiphulo, i-typographic logo isetyenziswe nje, okanye ngezinye izihlandlo i-logo ye-triangular.
Hermes
Inkampani yaseFransi kunye nendlu yefashoni eParis, igxile kuyilo, uphuhliso kunye nokuveliswa kweengxowa, iimpahla, iziqholo, iiwotshi, njl. Isimboli somfanekiso webrand yakho icacile, ibhekisa kwimvelaphi yophawu, ukongeza kwikhonkco kunye nezinto eziguqulwayo apho benza khona izihlalo kunye neesali.
Ilogo yebrendi yenziwe nge inqwelo yehashe eneentambo ezikhatshwa ngumfanekiso womkhweli onxibe imisila enomnqwazi kunye neebhutsi. Lo mfanekiso ufuna ukugxininisa ubudlelwane kunye nokudibanisa nolusu.
Igama lebhrendi lenziwe nge I-angular typography ene-serifs ezinamandla kakhulu. Kumbhalo weParis, i-sans-serif typeface isetyenziswe ngesitayile esicocekileyo nesibukekayo.
Njengoko sibonile kule mizekelo, ilogos nganye yahlukile, inokwabelana ngeempawu ngokwemigaqo yoyilo, kodwa ngabanye bavakalisa ukuba bangoobani na njengophawu.
Ezi seti zezinto zoyilo azibonakalisi kuphela isimbo esihle kunye nesitofotofo sazo zonke ezi mpawu, kodwa zikwanceda abathengi bakhumbule uphawu kwinqanaba lokubonwayo.