Xa unomdla woyilo lwegraphic, uqala ukujonga ukuba zeziphi iinkampani zoyilo lwegraphic eziye zagqama kwilizwe lakho, okanye kwihlabathi liphela. Kuwe ziba ziimbekiselo ezibalulekileyo zomsebenzi wakho kuba awufuni nje ukuba bakuqaphele kodwa nokwenza iprojekthi eyodlula eyona ibalaseleyo.
Kodwa, Zeziphi ezona nkampani zibalaseleyo zoyilo lwegraphic ehlabathini? Ngaba zikhona eSpain? Ngoobani, benza ntoni, basebenza phi kwaye yeyiphi imizekelo eye yabenza baphumelela? Ukuba ufuna ukwazi, sikushiya uluhlu lwe-10 engcono.
IPentagram
I-Pentagram izichaza ngokwayo njenge "Esona situdiyo soyilo sikhulu esizimeleyo esizimeleyo". Yinkampani elawulwa ngamaqabane angama-25, bonke bekhokela kuyilo lwegraphic. Sithetha ngamagama afana UMichael Bierut, uAlana Fletcher, uPaula Scher ...
Ngoku ikomkhulu liseLondon kodwa linezinye iindawo eNew York, eAustin, eSan Francisco naseBerlin.
Ikhethwe ziimpawu ezinje ngeRolls-Royce, Warner Brothers, Verizon, Starbucks ...
Kwaye yenza ntoni inkampani? Ewe, nguye ophethe uyilo lweencwadi, amaphulo, imiboniso, iigraphics, iifilimu, isazisi sohlobo ...
Landor Associates
Phakathi kwezona nkampani zibalaseleyo zoyilo lwegraphic kwihlabathi, iLandor Associates ikwindawo yesibini. Yasekwa nguWalter Landor ngo-1941 (wayenza nje kwindlu yaseSan Francisco). Umsebenzi wakhe awuzange ugqame kakhulu de kwangowe-1964 xa utshintsho lwendawo lwamenza watsibela kumajelo eendaba. Kwaye kwenzekile kwisikhephe saseKlamath, kwizibuko laseSan Francisco.
Okwangoku, ayinalo kuphela ikomkhulu, kodwa kukho izitudiyo ezingama-26 ezithe saa kwihlabathi liphela.
Kwiwebhusayithi yakhe kukho isicatshulwa esifuna ukukuzisela sona: «UWalter Landor wasungula uphuhliso lophawu. Ukusukela ngoko siye sayiqala ngokutsha.
Abathengi abebemthembile ibiyiApple, Kellogg's, BMW, Volkswagen, PepsiCo, P & G ...
Kwaye yenza ntoni? Le nkampani yoyilo lwegraphic inoxanduva lokuhlengahlengisa kunye nokuphumeza uyilo lophawu kunye nempumelelo, ngokusebenzisa iindlela zokunxibelelana kunye nethekhinoloji yokuba uphawu kunye neemveliso zaziwa. Izicwangciso zabo, ukubeka, ukupakishwa, isazisi sophawu kunye nohlalutyo zezona zibalaseleyo kwimarike.
AKQA
I-AKQA ithetha ngokwayo ukuba yinkampani ekwaziyo "ukwenza indlela yayo ngokusebenzisa imidiya eguqukayo kunye nobuchwepheshe belizwe." Yasekwa ngo-1995 eLondon ngabahlobo abane, Ahmed, Dan Norris-Jones, James Hilton, kunye noMatthew Treagus. Ngoku, yenye yeenkampani zabucala ezinkulu ehlabathini, inabasebenzi abangaphezu kwe-1500 eYurophu, eAsia naseUnited States.
Inabathengi abadumileyo abanje ngeNike, Google, Audi, Heineken ...
Ngokuphathelele kwiinkonzo zayo, inoxanduva ngaphezu kwayo yonke into yokunikezela ngesicwangciso sophawu olususela kuyilo lwegraphic lophawu ukuya kwintengiso kunye nokumiswa kwaloo mveliso.
I-Wolff Olins
Yenye yeenkampani zoyilo lwegraphic ezaziwayo kwihlabathi, ngakumbi emva kwe 2021 iiOlimpiki zasehlotyeni eLondon, kuba kuthiwa uphawu yayiyeyabo kwaye ixabiso layo lelinye lamaxabiso aphakamileyo.
Ikomkhulu liseLondon, kodwa kukwakho nezitudiyo eSan Francisco naseNew York. Ngokuphathelele abathengi, usebenze ngezona zibalaseleyo: Wikimedia, Apple, 3M, eBay, Linkedln, Microsoft ...
Iphambili inoxanduva lokuphuhlisa isicwangciso kunye noyilo lophawu.
Sagmeister kunye noWalsh
Le yenye yeenkampani zokuyila imizobo egxile kwisazisi sophawu, iintengiso, amaphepha ewebhu, usetyenziso, iincwadi kunye norhwebo. Yenziwe nguStefan Sagmeister, umyili wamaqweqwe ecwecwe le-Rolling Stones, iAerosmith okanye uLou Reed.
Inkampani yasekwa kwi-1993 njengeSagmeister Inc. Kodwa ngo-2012 yatshintsha yaba Sagmeister & Walsh kunye nokubandakanywa Jessica Walsh njengeqabane.
Ngoku ikomkhulu liseNew York.
Uyilo lweMeta
Ngoku sihamba nenye yeenkampani zokuyila imizobo eneminyaka engaphezu kwama-20 yamava. Ikomkhulu layo liseSan Francisco, nangona inezitudiyo kwezinye iindawo ezinje ngeNew York, Zurich, Berlin, Geneva, Beijing, Dusseldorf okanye Lausanne.
Inikezelwa ikakhulu kwi ukwenziwa kophawu kunye nokusebenza kunye nokuseka isicwangciso esipheleleyo sokufikelela impumelelo. Iibrendi osebenze nazo? Yves Saint Laurent, iApple, iLacoste, iAdidas, iPorsche.
I-Neoattack
Kule meko, kwiinkampani zoyilo lwegraphic kwihlabathi, sifuna ukuqaqambisa enye evela eSpain, iNeoattack. Ifumaneka eMadrid kwaye, Ukongeza ekuboneleleni ngeenkonzo zoyilo lwegraphic, ikwabonelela ngeendawo, intengiso kunye nokuthengisa..
Ngokuphathelele abathengi asebenze nabo ngaba: Pescanova, Opel, Repsol, Sanitas, BBVA ...
I-cog eyonwabileyo
Ukuba ujonge enye yeenkampani zoyilo lwegraphic ephumelele awona mabhaso amaninzi, kuya kufuneka uhlale noHappy Cog. Yasekwa nguJeffrey Zeldman, ikomkhulu layo liseNew York (kwaye kuphela apho, njengoko ingenazitudiyo kwezinye iindawo zehlabathi). Lufundo loyilo olo inikezelwe ekwenzeni ukuthengiswa kwedijithali, isicwangciso somxholo, ukuyila kunye nokuphawula iimpawu.
Kwaye zeziphi iibrendi ezimthembileyo? Ewe, ezibalulekileyo ezifana noNintendo, uGoogle, uAirbnb, uPapa John, iYunivesithi yaseStanford ...
Uphawu lohlobo
"Siyila izicwangciso ezandisa amava exabiso lophawu lwakho." Yile ndlela inkampani yaseSpain iBrandesign ezibonisa ngayo. NjengeSpanish yangaphambili, le ikwakhona eMadrid kwaye iinkonzo zayo zigxile kuyo ukunika abathengi iqhinga 360º, oko kukuthi, baya kujongana ukususela ekudalweni koyilo lwegraphic ukuya kuphuhliso lweqhinga lokuthengisa ngempumelelo uphawu.
Ukuxosha
Isekwe eManchester, enezitudiyo ePreston naseLondon, iChase yenye yezona nkampani zaziwayo zoyilo lwegraphic ehlabathini. Uneminyaka engaphezu kwama-30 yamava kwaye, ngelo xesha, iye yafumana ngaphezu kwama-350 amawonga esizwe nawezizwe ngezizwe.
Ngokukodwa inikezelwe kwintengiso, idijithali, ifilimu kunye nokwakhiwa kwebrand. Isizathu sokuba kutheni iinkampani ezifana ne-Alibaba, i-Fujitsu, i-Shell, i-Yellow Pages, i-BBC okanye i-Disney isebenze naye.
Zininzi iinkampani zoyilo lwegraphic esizishiyileyo, ngaba uyawacebisa amagama ukuze uwagcine engqondweni?