Ilogo ngomnye wemisebenzi enokuthi, njengomyili wegraphic, ibuzwe ngakumbi kuwe. Njengoko amashishini e-intanethi esanda, uphawu luba yinxalenye ebalulekileyo yokuchonga uphawu. Kwaye ngubani othi i-brand ithi ivenkile ekwi-intanethi, inkampani, ishishini, umntu oziqeshileyo… Kodwa, ngawaphi amalungu elogo?
Namhlanje sifuna ukuthetha nawe malunga yonke into oyifunayo ukuyazi malunga neelogo, ukusuka kwizinto eziyiyo ukuya kwiintlobo, iinxalenye kunye neminye imiba ebalulekileyo omele uyiqonde ngayo.
yintoni ilogo
Into yokuqala ekufuneka sikuxelele yona yile Ubusebenzisa igama elithi logo ngokungalunganga ubomi bakho bonke. Abo bafunda uyilo lwegraphic bayazi ukuba xa umntu ecela ilogo, eyona nto ayicelayo sisiphawulo sophawu, okanye umfanekiso webrand. Oko kukuthi, into emele into abayenzayo okanye abayithengisayo kwaye itsalela ingqalelo. Kodwa ayisiyo logo.
Kwaye kukuba ilogo yi uphawu lwegraphic oluya kunxulumana nophawu, imveliso, ivenkile, ishishini, inkampani, iprojekthi, njl. Kodwa ngenxa yoko luphawu lwegraphic kuphela, ngokukodwa igama elinefonti. Yiyo leyo.
Yiloo logo ngokwenene. Umzekelo, i-Coca Cola yi-logo. I-Zara yilogo. Disney, Kellogg's, Google yimizekelo emininzi. Kodwa ukuba ujonga kuzo zonke, ekuphela kwento abafana ngayo kukuba bamele uphawu nge-typeface. Kuphela oko.
iintlobo zelogo
Ngokusekwe kuzo zonke ezi zinto zingasentla, siye sashiya "iilogo" ezininzi endleleni. Kwaye hayi ngenxa yokuba bengengabo, kodwa ngenxa yokuba bohlukile kwezo zakhiwe elo gama. Umzekelo, khawube nomfanekiso we-logo ye-Burger King. Le inomfanekiso, kwaye ngaphakathi kuyo amazwi uphawu. Ngaba yilogo? Hayi. Kuyafana nakwiApple, Starbucks...
Zonke zezinye iindidi zelogos. Ngqo ngqo:
Isotype
Yiyo isimboli okanye umfanekiso ovumela ukuqaphela isazisi sohlobo, ishishini, inkampani, ivenkile... kulo mfanekiso, ngaphandle kwesidingo sokubhaliweyo okukhaphayo.
Imizekelo yoku? Kulungile, i-apile ye-Apple, i-M ye-McDonald's, i-Nike ... Ngokwenene zininzi.
Imagotype
Kule meko sithetha nge isazisi esidibanisa into enokuba yilogo enomfanekiso onxulumeneyo okanye isimboli.
Ngoku, indawo nganye yelogo yahlukile enye kwenye. Oko kukuthi, unokucima isicatshulwa okanye ususe umfanekiso kwaye kuya kuhlala kunengqiqo. Baya kusebenza kakuhle kunye okanye ngokwahlukeneyo.
Imizekelo yabo ingaba yiCarrefour (apho banomfanekiso kunye nesicatshulwa), Converse, Chanel, Spotify, LG, Adidas...
Kule meko, iinkampani zinokudlala ngokulula ngomfanekiso wazo okanye uphawu kwaye ke banokunika iinketho ezininzi zokuzisebenzisa kwintengiso.
Isazi nge-isologist
Ngamafutshane, sinokukuxelela ukuba isologist eneneni a indibaniselwano yesimboli kunye namagama adibeneyo. Kodwa bahluke kulowo wangaphambili kuba le seti ayinakwahlulwa ngenxa yokuba iya kuphulukana nesizathu sokuba.
Makhe sithathe umzekelo, khawucinge ngophawu lweStarbucks. Ukuba sisusa isicatshulwa, umfanekiso wedwa awanele ukuchonga inkampani. Kunzima ngakumbi. I-Pizza Hut, ukuba sisusa igama, liya kushiywa kuphela uhlobo lomnqwazi, kodwa akukho nto.
Kwimeko ye-Harley-Davidson iya kuba yinto efanayo. Ukususa igama sishiywe ngekhaka elilinganisa uphawu lweekhaka ezithintelweyo.
Isiseko okanye i-Strapline
Ayizukuba luhlobo lwe logo ngokwayo, kodwa kunokuba a i-accessory ebandakanyiweyo kunye nabo. Kodwa isenokuchongwa njengohlobo.
Ngale nto sithetha i amagama okanye amabinzana ahamba nolu phawu lungezantsi. Le yinzame yokuchaza umsebenzi weshishini, indlela yokubonisa into mhlawumbi kunye ne-brand engacacanga.
Imizekelo yolu hlobo? Ingaba yisiseko (IiNkonzo zoBugcisa), i-SynergyHealth (Umsebenzi wethu ukhusela ihlabathi lakho), iNokia (Ukudibanisa abantu), i-Eurovision (Ukhuphiswano lweeNgoma).
Iinxalenye zelogo
Emva kokubona konke oku ngasentla, sinokuthi iindawo zelogo zinento yokwenza neentlobo ezikhoyo.
Kwaye kukuba, ukuba ibiligama nje, umzekelo, bekuya kuba yilogo. Elisabet Vidal, Encarni Arcoya, Creatives, Yoigo. Zonke ezi ziilogo.
Ngoku khawufane ucinge ukuba unayo i icon okanye umfanekiso. Amalungu elogo ayakuba:
- Igama (logo).
- I icon okanye umfanekiso (isotype).
Umzekelo? Inokuba yiM yeMcDonald's, okanye iapile yeApple, i icon ye-Instagram, njl. Kwaye ewe, oku kunokuthathwa njenge-imagotype okanye isologist.
Masihambe siye phaya. Ngoku khawufane ucinge a uphawu olunomfanekiso, igama kunye nebinzana elingezantsi.
Amalungu obuya kuba nawo apha ayakuba:
- Igama (logo).
- I-Icon okanye umfanekiso (isotype okanye imagotype).
- Ibinzana elingezantsi (isiseko okanye i-strapline).
Imizekelo yolu hlobo? Ewe, iPinki Pomelo, iSpartan okanye uElisabet Vidal.
Ngokwenyani, iinxalenye zelogo ziintlobo ezikhoyo, kuba ilogo ngokwayo, ukuba siziseka kwingqikelelo yayo yokwenyani, iya kuba ligama lemveliso okanye uphawu kwaye akusayi kubakho malungu angaphezu kwegama ngokwalo. leyo ichaza uphawu.
Iingcebiso zokuzidala
Naluphi na uhlobo lwesazisi ofuna ukusisebenzisa, nokuba yilogo, isotype, imagotype..., kufuneka ubenayo umonde wokufumana impembelelo. Ngamanye amaxesha ukujonga imizekelo kunokukunceda ukuba wazi, kuxhomekeke kwicandelo eliza kwenziwa kulo ishishini, imibala okanye uyilo lokhuphiswano. Oku akuthethi ukuba kufuneka uzikope, kodwa oko kuthetha ukwazi eyona nto ichongwe kakhulu kula mashishini.
Ukongeza, kufuneka uqaphele:
- Imvelaphi. Oko kukuthi, yenza into entsha enceda ukugqama kubo bonke abanye. Kuyinyani ukuba kubandakanya ubugcisa obuninzi, kodwa ngembuyekezo inokwaphula imida kwaye yenze ukuba umfanekiso webrand uhambe ngakumbi.
- Gxininisa kubasebenzisi. Ingumba ophawula ngakumbi iinkampani, umntu othengayo kunye namava omsebenzisi ngamanqaku amabini abaluleke kakhulu ukuba, ukuba uyakwazi ukuwamanya kuyilo lwakho, uya kufezekisa isiphumo esinempumelelo ngakumbi.
- Umbala kunye nokuchwetheza. Umbala wemifanekiso, isicatshulwa, uhlobo lwefonti kuyo ... Imibala ngokwayo inokumela amacandelo, kodwa ichaza kunye neemvakalelo. Kunye ne-typography efanelekileyo ungafumana ilogo egqibeleleyo.
- Fumana ingqalelo. Oku kuphunyezwa ngazo zonke ezi zingentla, kodwa ngaphezu kwayo yonke into ngokusebenzisa iziyilo ekulula ukuzikhumbula kwaye kulula, kuba ngaloo ndlela uya kuba namathuba amaninzi okuchongwa.
Amathandabuzo malunga namalungu elogo? Sibuze!