I-logo yeVersace yenye yezona ziyaziwa kakhulu Kodwa ubusazi ukuba bekungasoloko kunjalo? Lo mfanekiso wentloko yeMedusa, kwiileta kunye nombala wegolide, ungomnye wabameli abaninzi be-brand ye-Gianni Versace.
Ngaba uyafuna ukwazi okungakumbi malunga nokuvela kwale logo? Uya kwandula ke ube nomdla wokufunda oko sikufumeneyo ngaye. Ziphose kuyo?
Ibali laseVersace
Umthombo: Twitter @versace
Njengoko sikuxelele, IVersace yasekwa nguGianni Versace. Kwenze njalo ngo-1978 kwaye kwaqwalaselwa, njengokuba kunjalo ngoku, njengophawu olunethezeka oludityaniswa nendlu yefashoni. Kodwa hayi nje nayiphi na, kodwa kunye nalowo wayesaziwa ehlabathini lonke.
Ngelo xesha, i-Versace yayiyimpumelelo, i-brand yodidi wonke umntu wayefuna ukufikelela kuyo (kodwa kwakungekho lula ukwenza oko). Kwaye nangona yayingcoliswe kukubulawa komseki wayo, ngo-1997, phambi kwendlu yakhe eMiami Beach, inyaniso kukuba isasebenza kwaye Iyaqhubeka nokuba nomdla kunye nobunewunewu obuyibonakalisa ekuqaleni.
Ewe, uphawu lwangoku kunye nelogo awaluqala ngayo uhambo lwakhe azifani. Kuye kwenzeka i-evolution omele uyazi ukuze ubone ukuba zitshintsha njani iibhrendi ezinkulu iilogo zabo bade bafumane eyona iqinisekileyo kwaye, ekugqibeleni, bayayiguqula ukuze ihambelane namaxesha amatsha.. Yiloo nto esifuna ukuthetha ngayo ngokulandelayo.
Ukuvela kwelogo yeVersace
Umthombo: Iimpawu zeBrand
I-logo yeVersace inokukunceda ubone ukuba ii-brand ezinkulu ziye zatshintsha njani kwaye bahambe kakuhle. Kwimeko yolu phawu, sinokubona ngokungathandabuzekiyo ngaphambili nasemva, ngokukodwa inxalenye evela kwi-80s kunye nenye ukusuka kwi-90 ukuya phambili.
Ilogo yokuqala yeVersace
Ilogo yokuqala yeVersace ayinanto yakwenza nale uyaziyo ngoku. Ngelo xesha umseki wakhetha ukusebenzisa igama lakhe elipheleleyo, uGianni Versace, ezidityanisiweyo, kwaye kuphela ngo-G no-V ngoonobumba abakhulu.
Wayesebenzisa ifonti elula, enemigca emihle, kodwa nangona oonobumba besondelelene kakhulu, kwakulula ukuzifunda. Ngokukodwa, sithetha ngefonti ye-sans-serif, kakhulu njengefonti eqhelekileyo kaSophi Sophi.
Kwakhona, kwinto ebonakala ngathi, yayingenayo igolide eqhelekileyo yophawu, kodwa iileta zaphuma zimnyama.
Utshintsho lokuqala, ngowe-1990
Emva kweminyaka elishumi esebenzisa ilogo yokuqala, uVersace wagqiba kwelokuba lifikile ixesha lokubheja kwinto enesibindi, enomtsalane ngakumbi kwaye eya kuthimba ingqalelo yabo bayibonayo. Ngoko waqala ilogo kwakhona ngegama lakhe lokuqala nefani, kuphela kule meko i-stroke isekelwe kwi-thice and thick. Kodwa eyona nto ibonakalisa uphawu kukuba isuka koonobumba abancinane iye koonobumba abakhulu abapheleleyo.
Usebenzise i-sans-serif typeface efana neRadiant RR Bold.
Kwakhona, Uyilo olubini lwenziwe: enye apho igama livele kumgca omnye, kwaye elinye apho lihlala khona imigca emibini ukwenzela ukulungelelanisa neemfuno zophawu.
Waqhubeka nombala omnyama kwiileta zakhe.
Ngowe-1993, utshintsho olukhulu lokuqala
Usenokungazi, kodwa UGianni Versace wayenomdla kakhulu kwiintsomi zamaGrike. Enyanisweni, ekubeni wayengumntwana wayethabatheka ziintsomi, mhlawumbi ngenxa yokuba ubuntwana bakhe babuchithela eReggio di Calabria, eItali, apho iintsomi yaye ngokukodwa iimpembelelo zamaGrike zazinamandla ngakumbi.
Yiyo loo nto, xa olunye lolona tshintsho lubalulekileyo kwilogo lwenzeka, UVersace wagqiba ekubeni akhethe intloko yeMedusa kuba yamkhumbuza ebuntwaneni bakhe, xa wayedlala nabazalwana bakhe eReggio di Calabria kwaye bambona emelwe kumabhodlo amandulo.
Ukongeza, idlale ngentsingiselo eyongezelelweyo, kwaye yinyani yokuba, ngokwentsomi, kwakungekho mntu unokujonga kude kuMedusa ixesha elide ngenxa yobuhle bakhe (yiyo ke loo nto uAthena enomona ngobuhle bakhe nendlela awayezigwagwisa ngayo, wagqiba kwelokuba iinwele zakhe ziya kuba ziinyoka nokuba nabani na omjongileyo ajike abe lilitye).
Ngaloo ndlela, ilogo yafumana inkalo eyahlukileyo kakhulu kuleyo yayinayo ekuqaleni. Ukuqala, isicatshulwa esinegama lohlobo lwanyamalala. Endaweni yoko, isangqa esinoyilo lwesiGrike sabonakala kwaye, ngaphakathi kwayo, umzobo wentloko yeMedusa, enamehlo avaliweyo, kunye nenyoka ngamaxesha athile phezulu (kodwa kunye namaphiko kunye neenwele).
Ngokuphathelele imibala, i-logo yayineenguqulelo ezimbini: kwelinye icala, i-monochromatic emnyama; kodwa kwakukho nenye imnyama negolide. Inyaniso, ezinye iinguqulelo, ezimnyama negolide, zaziwa ngokuhlala kunye nangaphandle kophawu lokubhala luka-1993.. Sicinga ukuba mhlawumbi baya kuyenza ukuze abantu banxulumanise umfanekiso weMedusa kwi-brand kwaye ngoko babe yimpawu.
1997
Kwiminyaka emine kamva ilogo yeMedusa yeVersace iye yatshintsha kancinci. Emva kokufa komsunguli wayo, i-logo yenza utshintsho oluthile. Ngokukodwa, bagxile kubuso bukaMedusa, obabubufazi ngakumbi kwaye buneempawu ezithenda ngakumbi, ukongeza kwinto yokuba kule meko amehlo akhe avulekile (kuphela ngaphandle kwabafundi). Iinyoka ziyanyamalala. Ziyintuited, kodwa azinakubonwa nyani phakathi kwento ekuthiwa buboya (okanye indlwane yeenyoka).
Kodwa, ukongeza, into abayenzayo yayiyi-arch igama lokugqibela lomsunguli, iVersace, ukuze ihambelane ne-arc yesangqa apho umfanekiso weMedusa wawukhona. Kule leta basebenzisa oonobumba abakhulu kwaye kwakhona i-sans-serif typeface enemivumbo ephakathi kunye nengqindilili, kunye nemigca ethe tye.
Utshintsho lokugqibela lwelogo yeVersace
Umthombo: 1000brands
Kwaye safika ku-2008, unyaka apho utshintsho lokugqibela kwi-logo ye-brand lwenziwa ngoku. Kule meko, olona tshintsho luphambili lwenziwayo lubhekiselele kwigama elithi Versace, elathi lasuka ekubeni lithe tye nangaphantsi komfanekiso, liwushiya embindini nonobumba bemi ngaphandle (eneneni bewela phezu kwe-S) . . Oonobumba banochuku olukrazukileyo kwaye phantse isiphumo se-3D ngelixa uphawu lufana neminyaka edlulileyo.
Nangona kunjalo, kufuneka wazi ukuba kukho iinguqulelo ezimbini zolu phawu: enye yazo ihonjiswe ngakumbi kwaye ineenkcukacha ezininzi kumfanekiso; ngelixa enye i-minimalist ngakumbi.
Ngaba ukhe wayihlalutya ilogo yeVersace ngolu hlobo?