Zininzi iibrendi onokuthi uzijonge ukuze ufumane inkuthazo xa usenza iilogo. Kodwa kwakhona ukwazi imbali kunye nokuqonda ngcono undoqo kunye intsingiselo yeelogo (ukhetho lombala, ii-icon, njl.). Yiyo loo nto sigxile kwilogo yeMaserati. Wazi ntoni ngaye?
Lo uphawu yenye yezona kwaziwa kakhulu kwicandelo iimoto kwaye inxulumene uluhlu oluphezulu lwezithuthi. Wazalwa ngo-1914 eItali, kodwa ngoku uyaziwa ehlabathini lonke. Kwaye nangona ngo-1990 yaba yinxalenye yeQela le-Fiat Chrysler, iyaqhubeka nokugcina imvelaphi yayo.
Imbali kaMaserati
Ngaphambi kokuba uthethe ngelogo yeMaserati kunye nokuvela kwayo, intsingiselo, njl. Kuya kufuneka wazi ngakumbi kancinci malunga ne-brand ngokwayo.
Kule meko, UMaserati wazalwa ngoDisemba 1, 1914. Ngelo xesha, abazalwana baseMaserati baqalisa iprojekthi yabo, kodwa yayingelophawu oluphezulu kwaye yayingelophawu lwemoto ngokwayo. Ngokwenene, yayiyindawo yokusebenzela yeemoto.
Bayiseka kwi-1 Via de' Pepoli e-Bologna, kwaye ngexesha labo lokuphumla baqala ukuyila iimoto. Ingakumbi ukusukela oko babanjwa kwiMfazwe yeHlabathi yokuQala kwaye babengenamsebenzi mninzi (nangona bagqibe ngelo xesha lokuvula ishishini lokuvelisa iiplagi zentlantsi eMilan, iFabbrica Candele Maserati). Nangona kunjalo, oko kwenzekile UAlfieri, omnye wabazalwana, angathanda ukuqhubela phambili aze aguqule izinto aziyileyo zibe yinto yokwenene. Ngesi sizathu, wakhangela umzi-mveliso ongasasetyenziswayo ePontevecchio kwaye bafudukela apho baya kufumana inkampani entsha: iOfisine Alfieri Maserati SA.
Ukuzalwa kwelogo
I-logo ye-Maserati ayizange izalwe ngokukhawuleza nje ukuba inkampani idalwe. Enyanisweni, kwathabatha unyaka ukuze baqonde ukuba babewufuna loo mfanekiso wembekiselo nokubanceda bazazise phakathi kwabo bakhuphisana nabo. Ngenxa yesi sizathu, uMario Maserati, omnye wabazalwana ababengenamdla kwiinjini (kwaye wayenomdla wokudala), wayejongene nokuyila.
Ukuba uyibonile ilogo, uya kuyazi ukuba yi-trident. Abaninzi bacinga ukuba oku kunento yokwenza nomtyholi okanye ngokuba “mbi”., kungekhona ngengqiqo yomgangatho, kodwa yokuba ngowongamileyo nokufanelekela uthixo. Kodwa eneneni ukuphefumlelwa kukaMario Maserati kusemhlabeni.
Waqaphela uMthombo weNeptune okwiMeya yasePlaya eBologna. Ukuba awukwazi, lo mfanekiso uthetha amandla kunye namandla, kwaye yiloo nto lo mzalwana wayefuna ukuba abantu ababona i-logo bazive.
Después wacinga malunga nombala wombala, kwaye wasebenzisa obomvu nobhlowu kuba ziyinxalenye yemibala yeflegi yaseBologna kulapho bazinza khona ngelo xesha (sithetha ngo-1920).
Ke sinokuthi i-trident yile yeNeptune, njengoko usazi, wayisebenzisa ukuhambisa amandla akhe kwaye ngaloo ndlela woyisa iintshaba zakhe.
Ukuvela kwelogo yeMaserati
Kwaye ngoku ewe, siza kukuxelela kancinci malunga nokuvela kwelogo yeMaserati. Gcina ukhumbula ukuba, ukusukela ngo-1920 xa bathatha isigqibo sokuba ne-logo, iminyaka emininzi idlulile kwaye bebeyiphucula ngokuhamba kwexesha.
Nangona kunjalo, siye sanengxaki yokufumana ilogo yokuqala yokwenyani (ukuba bekukho enye ngaphambi ko-1926). Kwaye kukuba ezinye iimpapasho zithetha nge-logo eyaziswa kwi-1926, eyenza iminyaka eyi-6 apho singazi ukuba uMario Maserati wayila enye i-logo yangaphambili okanye hayi). Ukuba sithathela ingqalelo into esikuxelele yona malunga nemvelaphi yelogo, siya kuthi ewe, kuba leyo yayigcinwe ukusuka ku-1926 ukuya ku-1937 ayibonakali inombala.
Ukusukela ngo-1926 ukuya ku-1937
Siqala ngenye yeelogo ezindala. Oku, Yaziswa ngo-1926, yayiluxande oluthe nkqo kunye nesiseko esinombala wesilivere. Ngaphakathi yayiyi-trident yasentsomini ene-grilles elinganisa iradiyetha. Yayiqulunqwe ngemigca emi-3 ethe tyaba emnyama eyahlula ihapuni kwisiseko setrident.
Kanye ngezantsi babeka uphawu lweMaserati, zonke ngoonobumba abakhulu, kunye ne-sans serif. Oonobumba bonke babelingana kwaye i-trident yayibekwe phambili kwigama lebrand ngokwayo.
Utshintsho lokuqala lwelogo yeMaserati
Ngexesha le-1937 kunye ne-1943, uphawu lweMaserati lwatshintsha. Kule meko, Ngaphakathi koxande oluthe nkqo ngombala obomvu, bafaka i-oval engwevu kwakhona ngokuthe nkqo. Kwaye ngaphakathi koku baphinda bayila i-trident ukuze ibe lula.
Kwandula ke, emazantsi, kwabekwa igama elithi Maserati, bonke oonobumba ngoonobumba abakhulu, abanombhalo obomvu.
Utshintsho olukhulu lweMaserati
Kwakungowe-1943 xa uphawu lweMaserati lwatshintsha phantse ngokupheleleyo. Kule meko basebenzisa i-palette yombala eyahlukileyo, kunye ne-blue, emhlophe kunye negrey. Balususa uxande, begcina i-oval, enemvelaphi eluhlaza okwesibhakabhaka, equlethe i-trident kuphela. Oku kwawela igama le-brand, i-Maserati, emhlophe kunye nabo bonke oonobumba abakhulu kunye nobukhulu obufanayo.
Enye i-twist
Indaleko elandelayo kuphela iminyaka embalwa, ukusuka 1951 ukuya 1954. Kule meko ijongeka ngakumbi njenge logo ye-37s, apho wawune-oval kwaye wahlula i-trident (ephantse yabuyela kwimvelaphi yayo) kunye nenxalenye yegama, ngaphakathi kwe-oval efanayo, kunye noonobumba abamhlophe. Imvelaphi yayiluhlaza okwesibhakabhaka kwimeko yoonobumba kunye nomhlophe kwi-trident, ebonakala ngobomvu kunye nawo wonke umda oluhlaza.
Ukusukela ngo-1954 ukuya ku-1983
Ngokwenyani, sinokucinga ngale logo yeMaserati njenge uhlobo "lokupholisha" lwangaphambili, kuba igcina ngokwenene zonke izinto esizikhankanyileyo, kuphela ukuba yenziwe ngendlela ecacileyo kunye nesiphumo sobuchule.
1983 i1985
Nangona le yangaphambili ithathe ixesha elide, le ayizange yamkelwe kakuhle kwaye ngenxa yesi sizathu yarhoxiswa kungekudala. Ibisagcina i-oval enomda oluhlaza, kodwa isithsaba saphinda sayilwa ngombala oluhlaza okwesibhakabhaka kwaye igama leMaserati lavela ngezantsi kumnyama. (kodwa ngoonobumba abancinci).
1985 i1997
Ke babuyela kwi-1954, kunye ne-tweaks encinci.
Ukusukela ngo-1997 ukuya ku-2006
Ukulandela isiseko selogo yangaphambili, kulo mzekelo bacoca i-oval ngokubhekiselele kulowo babenayo ngaphambili, begcina zonke ezinye izinto. Olunye utshintsho oluphambili yayikukuba oonobumba babetyebile ngaphandle kokulahlekelwa ukucaca kunye nokubukhali.
2006 i2015
Utshintsho olutsha lwalunento yokwenza kuphela nobukhulu be-oval, obubeka kwimo "egqibeleleyo". Yayisenayo i-trident yokuqala ebomvu kunye nemvelaphi eluhlaza yegama elithi Maserati ngoonobumba abakhulu.
Ukongeza, yayisetyenziswa nangelo xesha ilogo ngendlela emacala-ntathu kusetyenziswa iigreyidi ezingwevu. Kule meko ilogo yenziwe yancinci, kodwa yayisafundeka.
2015 ukuya 2020, utshintsho lwekhosi
Kulapho sinokufumana khona utshintsho olukhulu lwelogo yeMaserati, ukulahlekelwa yi-oval kwaye kushiya kuphela i-trident emnyama kwaye, ngaphantsi, inkulu, igama elithi Maserati. Kwakukho kwi-E apho i-trident yawa. Kwaye zonke zimnyama.
2020 i2023
Kuze kube ngoku, i-logo nayo igcinwe kumnyama, kuphela, nangona i-trident ayitshintshi (iba nkulu) kwaye ihlala kwindawo ye-E, i-typography yegama yenza. iguqulwa ibe yifonti yoonobumba abadityanisiweyo, ngokungathi bafuna ukubonisa intshukumo.
Ngaba uhlalutye uphawu lweMaserati ngolu hlobo?