Ukuba awuzange uve ngentengiso ye-BTL, imizekelo yayo inokukwenza ukuba ubone ukuba usondele ngakumbi kolu hlobo lokunyuswa kweentengiso kunokuba ucinga.
Kwaye kukuba intengiso ye-BTL iyakhula kwaye ibonwa ngakumbi kuwo onke amazwe. Nokuba nawe uzibonile iividiyo zale nto ungazi ukuba ibiyintoni. Ngaba uyafuna ukuba sikunike imizekelo? Kulungile masifikelele kuyo.
Yintoni intengiso ye-BTL
Intengiso ye-BTL imele Ngaphantsi komgca wentengiso. Sisicwangciso sokuthengisa esijolise kunxibelelwano oluthe ngqo kunye nomthengi, usebenzisa iindlela ezizezinye kwimveli, njengeziganeko, ukukhushulwa, ukunambitha, phakathi kwabanye.
Iyahluka kwintengiso ye-ATL (Ngaphezulu kweNqanaba) kuba ayisebenzisi imidiya eninzi efana nomabonwakude, unomathotholo okanye amaphephandaba, kodwa ifuna ukufikelela kumthengi ngendlela eyenzelwe umntu ngakumbi, ngezenzo ezivelisa amava ngokuthe ngqo ngemveliso okanye inkonzo. oko kukhuthazwa.
Eminye imizekelo yentengiso ye-BTL ibandakanya:
- Iziganeko: iikonsathi, imiboniso, imiboniso, iinkomfa, phakathi kwabanye.
- Ukwenyuswa: izaphulelo, iisampulu zasimahla, ukhuphiswano, iiraffles, phakathi kwabanye.
- Ukungcamla: izimemo zokuzama imveliso ezivenkileni, kwiivenkile ezinkulu okanye kwimisitho.
- Ukuthengisa ngokuthe ngqo: ukuthumela ii-imeyile, imiyalezo ebhaliweyo okanye intengiso kwiintanethi zentlalo, phakathi kwabanye.
Olu hlobo lwentengiso lusebenza ngokufanelekileyo ekufikeleleni kubaphulaphuli abathile kunye nokukhuthaza iimveliso kunye neenkonzo ngendlela enobuchule kunye nentsebenziswano. Ukongeza, yenza ukuba kube lula ukulinganisa ngokuchanekileyo impembelelo yezenzo zentengiso, ngamanye amaxesha nakwixesha langempela.
Izinto eziluncedo kwintengiso ye-BTL
Ngoku ekubeni unombono ongcono wentengiso ye-BTL, kunye nemizekelo eqhelekileyo, kuthekani malunga nokuthetha ngeenzuzo? Ezinye zazo zezi zilandelayo:
- Ukuchaneka okukhulu kulwahlulo lwabaphulaphuli: Ngokukwazi ukugxila kubaphulaphuli abathile kunye nabacandelweyo, izenzo ezenziwayo zisebenza ngakumbi kuba zenzelwe umntu ngakumbi.
- Unxibelelwano olukhulu kunye nobudlelwane noluntu: Intengiso ye-BTL ivumela iinkampani ukuba zisebenzisane ngokuthe ngqo nabaphulaphuli bazo, enokusebenza kakhulu ekudaleni uxhulumaniso lweemvakalelo kunye nobudlelwane obuhlala buhleli.
- Imbuyekezo enkulu kutyalo-mali: Ngokugxininisa kwiintshukumo ezithile zokuthengisa ezinempembelelo ngqo kubaphulaphuli ekujoliswe kubo, imbuyekezo kutyalo-mali inkulu. Ngokomzekelo, khawube nomfanekiso-ngqondweni wakho unikwa incasa yesiselo esitsha. Kwaye uyayithanda, ngoko unokuthenga. Ngoku cinga ukuba ubona eso siselo kumabonwakude, kodwa kuthekani ukuba awusithandi? Ngaba uza kuyithengela nje into entsha? Kunzima ngakumbi ukuba impendulo ibe yinto entle (ingakumbi ngayo yonke into entsha ephuma mihla le).
- Ukuguquguquka kwisicwangciso sokuthengisa: Ngendlela yokuba Iinkampani ziyakwazi ukulungelelanisa izenzo zazo ngokweemfuno kunye nokukhethwa ngabaphulaphuli abajolise kubo.
- Ukusebenza okuthe kratya kumlinganiselo weziphumo: Kuba oku kulula ukulinganisa ngokweenjongo ezibekiweyo zokuyiphumeza.
Iintsilelo
Zonke izenzo zinento entle nembi. Kule meko, siza kuthetha ngezinto eziphazamisayo onokuhlangabezana nazo.
- Umda kwi-coverage: Ngokujolisa kubaphulaphuli abathile, abaphulaphuli onabo banqongophele, oko kuthetha ukuba abayi kufikelela kakhulu njengeqhinga eliqhelekileyo.
- Elona xabiso liphezulu: Ungalibazisi, intengiso ye-BTL ibiza kakhulu kune-ATL kuba ifuna ukuphunyezwa kwezenzo ezithile kunye nokuveliswa kwezinto zomntu.
- Ubunzima bokulinganisa impembelelo yexesha elide: Enyanisweni, igxininise kwixesha elifutshane, kuba kwixesha eliphakathi kunye nexesha elide kunzima ukulinganisa nokulawula.
- Ifuna isicwangciso esicwangciswe kakuhle: Ngaphandle koko, kuya kuthetha ukungaphumeleli kwiinjongo, kunye nokulahlekelwa kwezinto eziphathekayo, abantu kunye nezoqoqosho.
Imizekelo yokwenyani yentengiso ye-BTL
Ngayo yonke into esikuxelele yona, sicinga ukuba kuya kucaca kuwe ukuba yintoni intengiso ye-BTL. Kodwa sifuna ukukushiya ngemizekelo yokwenyani yeebrendi ezaziwayo eziye zayisebenzisa ngeziphumo ezilungileyo kakhulu.
- I-Red Bull: Uphawu lwesiselo samandla luyaziwa ngokusungula kunye nentengiso ye-BTL yokuyila. Ngokomzekelo, kwelinye iphulo lokuthengisa, babeka indawo yokwenza umthambo kwisikhululo sebhasi eLondon, apho abantu babenokuzilolonga ngoxa belinde ibhasi yabo.
- Nike: Uphawu lwempahla yezemidlalo lusebenzise intengiso ye-BTL kwimicimbi yezemidlalo nakwiivenkile zayo. Kwelinye iphulo, uNike wenze inkundla yebhasikithi edadayo kuMlambo iSeine eParis ukukhuthaza uphawu lwayo.
- I-Coca-Cola: Kwiphulo lentengiso benze umatshini wokuthengisa ocele abathengi ukuba badanise ukuze bafumane inkonkxa yeCoca-Cola.
- I-Apple: Esinye sezindululo ezenziwa ngu-Apple kukufakela udonga olunyukayo kwenye yeevenkile zayo ukukhuthaza ukusungulwa kwelaptop yakhe entsha.
- I-Pepsi: Ngaba unokucinga ukuba ibhasi ijike yaba yi-disco ephathwayo ukukhuthaza uphawu lwakho kunye neemveliso? Ewe, yiloo nto eyenziwa nguPepsi ukuzikhuthaza.
- McDonald's: Ikhonkco lokutya okukhawulezayo lisebenzise intengiso ye-BTL kumaphulo ayo amaninzi. Ngenye, wenza ukufakwa kwentengiso edibeneyo kwisikhululo sebhasi eSweden esivumela abathengi ukuba badlale ngenguqulelo enkulu yebhokisi yakhe yokutya.
- I-IKEA: I-IKEA yenze imaze kwenye yeevenkile zayo eJamani ukukhuthaza iimveliso zayo kunye nokubonelela ngamava amnandi kubathengi.
- Heineken: Kule meko, uphawu lukhethe ukubandakanya abathengi kwindalo yalo, kuba benokwenza eyebo ibhotile yebhiya.
- I-GoPro: I-GoPro yenze ufakelo lwesitrato oluvumela abathengi ukuba bafumane umbono womntu wokuqala webhayisekile yeentaba ngenye yeekhamera zabo.
- IVolkswagen: IVolkswagen yenze amava okusebenzisana kwisikhululo sikaloliwe esingaphantsi komhlaba eBerlin oko kwavumela abathengi ukuba bafumane iteknoloji kwizithuthi zabo.
- I-Airbnb: Yaziwa ngokuba liqonga lokusingatha iindwendwe. Kwaye wenza into efanayo kuMlambo iThames, eLondon. Wayitshintsha indlu yaba ligumbi elidadayo.
- Kit Kat: Elinye lamaphulo entengiso awawenzayo wenza ukufakelwa kwentengiso kwisikhululo sikaloliwe eNetherlands. Into eyenzileyo kukuvumela abathengi ukuba "baphule" iwotshi enkulu yeKit Kat.
Kukho imizekelo emininzi yentengiso ye-BTL onokuyifumana kwi-Intanethi okanye apho wena ngokwakho usenokuba uye wabandakanyeka. Kwezi meko ukuyila yeyona nto ibalulekileyo. Kwaye, ukuba uyila, akufuneki ulahleke kweli sebe njengoko liya lisiba libaluleke ngakumbi kuba lenzelwe umntu kakhulu.