uphawu kfc

Kukho iibrendi ezigcina imbali ethile, kwaye zaziwa ngokuchanekileyo ngenxa yeso sizathu. Kukho abanye, abaye benza uphawu olukhulu kwicandelo elithile, kwaye baye benza indlela entsha yokwabelana kunye namava awolisayo. 

Iimveliso azisibonisi nje umfanekiso ococekileyo nonzulu wokuba yintoni inkampani okanye icandelo, kodwa kwakhona, ngenxa yeenkonzo abazinikezelayo, bayasimema ukuba sifumane iindlela ezintsha zokufumana iimveliso zabo, kwaye ngale ndlela sikwazi ukwabelana nabo. uluntu luphumle.

Kule posi, size kukubonisa imbali yelogo yakwaKFC, icandelo lokutya okukhawulezayo, eliye lasetyenziswa iminyaka emininzi, kwaye lifihla ibali elinomdla kakhulu emva kwelogo yayo encumayo.

KFC: yintoni

KFC (Kentucky Fried Chicken), luphawu lokutya okukhawulezayo olwavela eMelika. Ikwayinxalenye yendawo yokutyela ekwazile ukuzalisa amawaka kunye namawaka eendawo kunye namazwe kwihlabathi liphela.

Eyona nto iphambili, eyona nto ibalulekileyo, yinkukhu eqhotsiweyo, nangona zikwasebenza ngokutya okwahlukeneyo okunje ngeefries zaseFransi okanye iihamburgers.. Ikomkhulu okanye ikhonkco leendawo zokutyela, yasekwa kwisixeko saseMelika saseKentucky, kwaye ngoku, sele ineendawo zokutyela ezingama-22.000 kuwo onke amazwe.

Indawo yokutyela edumileyo yenkukhu eqhotsiweyo yenziwa ngenjongo yokubonelela abemi baseMelika kunye nehlabathi liphela ngencasa ekhethekileyo nekhethekileyo. I-KFC yadalwa kungekho nto ingaphezulu okanye ingaphantsi kolungiselelo olungaqhelekanga, apho inkukhu eqhotsiweyo enophawu kakhulu yalungiswa loo nto kancinci kancinci yasasazeka kwaye yatsala ingqalelo yabanye abemi. 

Izixhobo

1. Ayinako nje ukupheka inkukhu eqhotsiweyo, kodwa ngoku, kukho ithuba lokukwazi ukuzama iihambhega zabo, iifries kunye ne-combos yenkukhu umdla kakhulu kwaye ubambe ingqalelo yabathengi.
2. Njengayo nayiphi na i-franchise Yaqala njengendawo encinane apho kwakukho abantu abambalwa. Kancinci kancinci, kwaye ngokuhamba kwexesha, yaba luluhlu oluhle lweendawo zokutyela.
3. Iimveliso zabo zilungiswa kwaye ziphekwe ngendlela yokuba banandiphe ngamaxesha ahlukeneyo emini. Yindlela elungileyo yokuzinika ikhefu phakathi kweeyure ezinde zosuku kwaye uyonwabele incasa yawo.

Okulandelayo, siza kuthetha ngelogo ebonakala ngathi yi-KFC kwaye siya kukuxelela ngembali yayo.

KFC logo: iimpawu kunye nembali

1952 - 1978

Ilogo yokuqala ye-KFC ilandele umgca ofanayo njengesiqhelo ngokoyilo lwayo. Kule meko sifumana umbala ofanayo wombala, umzobo womsunguli kunye namagama akhe okuqala adumileyo. Ilogo yokuqala ibonakaliswe iyilwe ngochwethezo olubhalwe ngesandla, apho sinokuxabisa oonobumba bayo abahlukeneyo ababumba uyilo lwelogo.

Kule meko, sifumana i-palette ye-monochrome ngokupheleleyo kunye nento enhle kakhulu kunokuba siqhele ukuyibona kwi-brand ukuza kuthi ga ngoku.

1978 - 1991

Kwi-1978, ukulungiswa ngokutsha kwe-brand kwadalwa ngenjongo yokuyihlaziya kwixesha layo. Umfuziselo wawumelwe kwicala lasekhohlo lophawu. I-typography nayo yatshintsha kwaye yahlaziywa, ngaloo ndlela idala i-brand ye-70s, i-80s kunye ne-90s.

Uyilo olutsha olutsale umdla woluntu lonke.

1991 - 1997

Okwakubonakala ngathi ligama lebhrendi elide kakhulu nelithe chatha, ibhrendi ngokwalo, yajikwa nge-180 degrees kwaye kwathiwa yi-KFC. Ngale ndlela, basebenzise oonobumba bokuqala bamagama angaphambili. ukwenza uphawu olutsha oza kudlala ngalo kunye nokudibanisa umfanekiso omtsha, ngendlela entsha yokunikezela ngenkonzo kunye nemveliso.

I-logo nayo yatshintsha, eyayisele ibonakaliswe ngemibala yenkampani eyatsala ingqalelo enkulu.

1997 - 2006

Kwiminyaka kamva, inkampani yagqiba ekubeni iyilwe ngokutsha ilogo kwakhona. Ngeli xesha, i-logo yavezwa ngokwemilo yesikwere apho umfuziselo odumileyo wawubonakaliswe. Imvelaphi yayibomvu kwaye imhlophe, imibala emibini yenkampani ye-brand. 

Ngale ndlela, kwakunokwenzeka ukuhlaziya uphawu kwifomu ehlaziyiweyo kakhulu ngelo xesha, kwaye wazama ukutsala ingqalelo yabathengi abaninzi ngakumbi.

Okwangoku

Okwangoku i-logo ye-KFC iboniswa imelwe ngokuhlengahlengiswa okwenziwe kwi-2018. Ngeli xesha basebenzise i-trapezoid, apho banokudibanisa khona uphawu kunye ne-brand logo. Imibala yenkampani yophawu iyaqhubeka isetyenziswa, ukuba sinokuzibona zibonakaliswe kwimvelaphi ebomvu nemhlophe eyenza ingqalelo eninzi kwaye sinokuyibona ukusuka kwi-km.

Indlela entsha yokumela ilogo ehlaziyiweyo nehlaziywayo, ezele yimpumelelo enkulu, esele ibeke uphawu njengenye yeekhonkco zokutya okukhawulezayo kwimarike.