Inkampani yakwaCoca Cola kunye ne-arhente ye-Turner Duckworth basebenze kunye ukunika uphawu lwe-Sprite umfanekiso omtsha, ohambelana nokusungulwa kweqonga elitsha lehlabathi, Ubushushu Happens. Ilogo ye-Sprite yenye yezona zizazisi zaziwayo kwihlabathi liphela kodwa eziye zalungiswa izihlandlo ezininzi kwimbali yayo., njengoko siza kubona kula macandelo alandelayo.
Olu phawu lwentengiso, Ithe nkqi phezulu kuluhlu lweziselo ezithambileyo ezinencasa yelamuni kunye nenye yeebrendi zenkampani yakwaCoca Cola enengeniso ephezulu kwihlabathi liphela., ibekwe kwindawo yesithathu. Impumelelo yayo enkulu iyabonakala, kodwa uphawu lwalunengxaki enkulu, aluzange lube nesazisi esibonakalayo esidibeneyo kumazwe ahlukeneyo apho idliwe. Ngoko ke, isigqibo esisisiseko senziwe, ukutshintsha le ngxaki kunye nokuqinisekisa umphumo oyimpumelelo we-brand ngokudala isazisi esitsha esidibeneyo.
Imbali yelogo yeSprite
Njengoko besitshilo ekuqaleni kwesi sithuba, I-Sprite luphawu lwesiselo olwaqala ukuvela ngo-1961, ukusuka kwisandla sikaCoca-Cola. Esi siselo sihlaziyayo saziwa ngencasa yaso yelamuni yelamuni.
Xa usenza umfanekiso webrand omele amaxabiso esiselo esixeliweyo, Injongo yayikukuphuhlisa uyilo oludlulisa ubutsha nolunokwahlulwa ngokukrwaqula nje okukodwa. Njengoko siza kubona kwiinguqulelo ezahlukeneyo zelogo ye-brand, ipalethi yombala kunye nezinto zegraphic ezivezwa yilogo azahlukanga kakhulu ekuhambeni kweminyaka.
1961 - 1964
I-logo yokuqala ye-brand ibonakala ngo-1961, eyayiqulunqwe ngeendlela zokuchwetheza ze-serif kwithoni eluhlaza emnyama, eyanikwa indlela yokunyakaza ngokubeka iimpawu kumanqanaba ahlukeneyo obude. Ukuba sijonga unobumba othi "i", isigqibo senziwe ukuba sithathe indawo yenqaku inkwenkwezi enamanqaku asibhozo eluhlaza kunye nephuzi.
Ukudibanisa zonke ezi zinto, kusetyenziswa into yokuhombisa equka igama lophawu kunye nomfanekiso womzobo wokuhombisa. Le nto yokuhombisa, njengoko sinokubona kulo mfanekiso ulandelayo, iphantse ingabonakali kuba uyilo luhle kakhulu.
1964 - 1974
Inguqulelo yokuqala ye logo yathatha iminyaka embalwa, ukususela ngo-1964 uhlengahlengiso lokuqala lwesazisi sophawu lwenzeka. Umbala wegama lomkhiqizo watshintsha kakhulu, kwaye umbala oluhlaza okhanyayo kunye nomthunzi obomvu wasetyenziswa. Yomibini imibala isetyenzisiwe, ngendlela etsitywayo kwiimpawu zophawu.
Umbono wokutshintsha ichaphaza lika "i" kwinkwenkwezi ligcinwe kolu phawu lutsha, kodwa liye lamangalisa ngakumbi ngokufaka umbala obomvu. Iphelele, i-typography ibonakala ihlangene kakhulu kwaye ilandela isethi efanayo yamanqanaba obude.
1974- 1989
Kule minyaka, kukho utshintsho lwesibini kwilogo yebrendi kwaye ngeli xesha kukho utshintsho olumandla ngakumbi kunoludlulileyo. Uhlenga-hlengiso olwenzeka ngo-1974 lweza nohlobo olutsha lokuchwetheza kunye nohlobo olutsha lwesazisi.
Igama lophawu ngoku livele libhalwe ngokwedayagonali kwaye, nohlobo lokubhala olwahluke ngokupheleleyo koludlulileyo. Kwakhethwa ifonti ye-sans-serif, enolwandlalo olutyebileyo kunye nee-engile ezigudileyo.
Ngokumalunga nombala welogo, Okuluhlaza kunye nobomvu kwaqhubeka kusetyenziswa, kodwa ngeli xesha lisetyenziswe ngendlela elungeleleneyo. Igama lebrand livele liluhlaza ngokupheleleyo. Ngokubhekiselele kwichaphaza elithi "i", ingcamango yokuqhubeka nokusebenzisa inkwenkwezi ebomvu iyasuswa kwaye ithatyathelwe indawo yechaphaza lakudala.
1989 - 1995
Emva kweminyaka emalunga ne-15 enesazisi esifanayo, uphawu luthatha isigqibo sokuba lixesha lokwenza utshintsho lomfanekiso kwaye oku kwenzeka ngo-1989. Ukuchwetheza kulungiswe ngefonti entle ngakumbi kwaye enamandla ngenxa yobunzima bayo. Luhlobo lweskripthi, kunye neeserifs ezitsolo ezibukhali.
Njengoko besibona kulo lonke uguquko lwelogo yesiselo, isiphumlisi segama elithi "i" sitshintshile kule minyaka idlulileyo kwaye kweli nqanaba ibingazukuba ncinci. Kolu guqulelo lutsha, Umbono wakudala wokugcina inqaku endaweni yawo uthathwa luyilo apho ikalika kunye nelamuni zibonakala zibekwe phezulu phakathi kwazo.. Ngokubhekiselele kumbala, njengoko kunokubonwa, imibala eluhlaza ehlaziyayo ngakumbi ikhethwa.
1995 - 2002/2003
Emva kweminyaka emi-6, uphawu lwebrand yesiselo esithambileyo luhlelwa ngokutsha ukuya kuguqulelo olunesitayile esingaqondakaliyo kuneso sangaphambili.. Kule nguqulo entsha, i-logo ye-brand ibonakala nge-typography emhlophe, ibekwe kwindlela ethambekele kakhulu kunenguqulo yangaphambili.
Igama le-brand libekwe kwimvelaphi apho unokubona i-gradient eluhlaza okwesibhakabhaka kunye nemibala eluhlaza, apho imigca kunye nezangqa zibonakala zifuna ukuxelisa amaqamza esiselo. Ukwenza igama le-brand ligqame ngakumbi, isiphumo sevolumu sisetyenziswa ngezithunzi eziluhlaza.
Into yokuhlobisa ebonakala kwileta "i" iguqulwa kwakhona, ngeli xesha imizobo yeziqhamo iyanyamalala kwaye uyilo lwakudala lukhethwa, izangqa ezibini esinye phezu kwesinye, kodwa umbala wekalika kunye nelamuni ugcinwa.
2002 - 2010
Ngonyaka ka-2002, isazisi esitsha se-Sprite senziwa. Kuyo, uchwethezo olusetyenziswe kwilogo luye lwenziwa utshintsho oluthile, lwaba yangoku ngakumbi, ikhazimlisiwe ngakumbi kwaye yongeza imiphetho eyahlukileyo kakhulu.
Umbala omhlophe wawugcinwe kwigama le-brand kwaye, wongeze ulwandlalo olutsha olunamandla oluluhlaza okwesibhakabhaka. Ukugqibezela umqondiso, iziphumlisi zonobumba "i" ziba zintle ngakumbi kwaye zigudileyo ngokuguqula imilo yenqaku kunye nemibala.
Inguqulelo eboniswe ngeli nqanaba, nazo zinenguqulelo ethe tyaba, apho izithunzi ezihamba noonobumba ziba ngqindilili kakhulu kunye ne-decorative element ye-LA lime kunye ne-lemon, inkulu kakhulu ngokubhekiselele kubukhulu.
2008 - 2022
Ngo-2008, njengoko sibona, uphawu lwe-Sprite lusulungekiswa ngakumbi kwaye ifonti esetyenziselwa igama lebrendi iyathamba. Umda ohamba negama uba ngumbala omnyama kwaye konke oku kuqokelelwa kwi-insignia ene-five-point arched by their union paths.
Into yokuhlobisa ebekwe kwileta "i" iyatshintsha kwakhona kwaye, kule nguqulo I-lemon enkulu kunye noyilo lwekalika lubonakalisiwe ethatha indawo ephezulu yebheji yelogo.
Emveni kweminyaka, olu guqulelo luyacokiswa kwaye imvelaphi eluhlaza okwesibhakabhaka naluhlaza iyasuswa, ukwenza indlela yelogo ecocekileyo efana nale siyibona ngezantsi evela kunyaka ka-2014.
Kwiminyaka emine kamva, ilogo yohlobo lwesiselo idlula kuhlengahlengiso olutsha apho into yokuhombisa ebikhapha unobumba othi "i" inyamalala. iminyaka emininzi kangaka. Ngokulula, igama lophawu kunye nebheji eyiqokelelayo ibonakala, zonke zinombala oluhlaza wekalika.
Uhlengahlengiso olungaphambili lwe-brand lunikezelwa ngo-2019, apho uphawu lutshintsha imibala esetyenziswe kwilogo.. Igama livela kwakhona kumhlophe kwaye ibheji izaliswe ngombala omtsha oluhlaza. Ngokubhekiselele kwi-icon ye-emblem, ichaphaza elityheli livela kwakhona, elifuna ukumela incasa kunye nokutsha kwesiselo.
Sprite Global Rebranding
Uphawu lwesiselo esithambileyo kulo nyaka ka-2022, luveze uyilo lwayo lwamva nje kwisazisi salo. Uphawu lwabonisa ingxaki ecacileyo kwaye yayikukunqongophala kokuqina kwimarike yehlabathi., oko kukuthi, ukulinganisela kwakhe okubonakalayo kwakungenanto kunye nokuhambelana kunxibelelwano lwakhe ngakumbi.
Kuko konke oku, ukuba utshintsho lwalufuneka, bekufuneka kukhangelwe nzulu kwaye kukhangelwe ukuyondelelana. Ukwenziwa kwakhona kophawu kwakhona kulo nyaka uphelileyo kuye kwanelisa kakhulu kuba ilogo elula kakhulu yenziwe.
Okwangoku, uphawu lwesiselo luyicimile ilogo equka igama lebrendi ukuze inike igama elibaluleke ngakumbi nguSprite. Yintoni, ukuba kuyimfuneko ukuphawula, kukuba le nto isagcinwa kwii-caps zeebhotile zeglasi.
Ngolu hlengahlengiso olutsha, Siye safuna ukwenza inkangeleko efanayo kwihlabathi jikelele, imbonakalo efanayo nengaguquguqukiyo. Eyona njongo iphambili yemizobo esetyenziswayo kukugcina uhlaza olunxulunyaniswa nophawu. Ngokubhekiselele kwilogo, njengoko kunokubonwa, luyilo olubukhali, olucacileyo, olukhaliphile olusasaza amandla, ubutsha kunye nesimanjemanje.
Olu tshintsho lutsha luye lwamangalisa ukusukela oko i-Sprite isanda kuzisa isazisi esitsha, kwiminyaka nje emibini edlulileyo. Ngolu tshintsho lutsha, i-Sprite ifune ukudala uphawu olunomtsalane kunye nefuthe. Ifuna ukuthembeka kubuntu bayo obuphawulweyo nokunyaniseka, okubonisa isimilo sayo esihlaziyayo.
Sinokuqukumbela ngokubonisa ukuba olu guqulelo lutsha nolwamva nje lwelogo ye-Sprite luqondwa njengolona khetho lucacileyo loyilo olumanyanisa uphawu lwesiselo esibandayo kumgangatho wehlabathi.