I-TikTok yenye yezona nethiwekhi zentlalo zaziwayo emhlabeni. Kwaqala njengenethiwekhi ukulayisha iividiyo zomculo, kodwa ngoku unokufumana yonke into. Kodwa wazi ntoni ngelogo yeTikTok?
Okulandelayo sifuna ukuthetha ngembali yayo kunye nokuziphendukela kwemvelo ukuba le logo ibe nayo kwiminyaka edlulileyo ukususela kwinethiwekhi yoluntu. Inokukunceda ubone indlela iilogo ezitshintsha ngayo ngokuhamba kwexesha kunye nendlela ezichaza ngayo ibali lophawu ngokwazo. Ngaba siza kuqala?
Imbali yeTikTok
Ukwazi imbali yeTikTok, into yokuqala ekufuneka siyenzile kukujonga ngasemva. Ngokukodwa ngo-2016, xa kwakusenziwa i-app e-China eyayisetyenziselwa ukuhlela iividiyo ezimfutshane ezenziweyo kunye nokubandakanya umculo wokupapasha kamva.
Yayiyeyona nto intle yokuba esi sicelo sathi kancinci kancinci savela ukuze sinikezele ngakumbi kwabo babesifakile kwiiselfowuni zabo. Kanjalo, igama leTikTok lalingaziwa ngayo, kodwa yayiyiMusical.ly.
Indaleko esithe saphawula ngayo ayichaphazeli nje le app, kodwa idibanise nezinye ezimbini: Ividiyo yeXigua kunye neVidiyo ye-TopBuzz. Ukudityaniswa kwazo zonke yeyona nto idale iTikTok, idibanisa imisebenzi ebenayo usetyenziso ngalunye ngokwahlukileyo kwaye kwangaxeshanye ilungiselela iziphumo zokunika inethiwekhi yoluntu.
Ke, sinokuthi imvelaphi yokwenyani yeTikTok yenziwe ziinkampani ezininzi. Ngakolunye uhlangothi, iVidiyo yeXigua kunye neVidiyo ye-TopBuzz, eyaphuhliswa nguZhang Yiming. Ngakolunye uhlangothi, Musical.ly, ngu-Alex Zhu kunye noLuyu Yang.
Ekugqibeleni, bangabadali abathathu beTikTok, nangona eneneni iqonga livela kwi-ByteDance.
Ukuvela kwelogo yeTikTok
Kuya kufuneka sitsho, njengoko iTikTok iyinethiwekhi yoluntu yangoku, kuqhelekile ukuba asikwazi ukubona utshintsho oluninzi kwilogo yakho. Nangona kunjalo, sifumana ezininzi. Ke apha siza kutyhila yonke into esiyifumeneyo malunga nabo ukuze ubone utshintsho olwenziwa kubo kunye nendlela eziye zahluka ngayo ngokuhamba kwexesha.
Ilogo yokuqala yeTikTok
Ilogo yokuqala yeTikTok esemthethweni yile yasungulwa ngo-2016, xa ukudityaniswa kwezi zicelo kwenziwa ukunika ukuphakama kwinethiwekhi yoluntu.
Kule meko, into yokuqala abayithathayo yayiyinowuthi yomculo. Bathi linqaku lesibhozo. Kwaye bayenzile ngenxa yokuba yeyona nto yayinxulumene neevidiyo zomculo (khumbula ukuba imvelaphi yeTikTok yayikukuhlela ezo vidiyo kunye nokongeza umculo kuzo).
Ngoku, kukho enye ithiyori, ukuba uyayijonga, ilogo ayinayo imilo yenowuthi kuphela kodwa inonobumba omncinci "d". Oku kungenxa yokuba kuthiwa ngale ndlela igcina igama lesiTshayina lenkonzo, eyiDouyin (kanye, e-China yaziwa ngelo gama, hayi kakhulu njengeTikTok).
Le nothi (okanye unobumba) yenziwe ngemibala emithathu eyahlukeneyo: emnyama, emfusa, nebhlowu. Inempembelelo ye-3D kwaye sinokuthi inemvakalelo "ye-stereoscopic", oko kukuthi, ngathi kufuneka ucinge ngelogo kwi-3D. Ngokwenyani yimpembelelo ebebefuna ukuyinika ukuze, xa ujonge kuyo ixesha elide, imibala iqale ukungcangcazela, kwaye ke ubhekiselele kwiintshukumo ezinokuthi ziveliswe kumculo (kwaye ke wenze ukuba "ushukume" nabani na omamelayo okanye oyibonayo).
Utshintsho lokuqala lwelogo yeTikTok
Kunyaka kamva uphawu lweTikTok lwaqala ukutshintsha. Kwaye nangona singenakutsho ukuba yayilutshintsho olukhulu, yayithetha ngaphambili nasemva.
Into abayenzileyo kukuthambisa ilogo ngokwayo, ukwenza ii-engile zingacacanga, ngandlela thile yonke into idibana iyonke. Kodwa eyona nto yenza impembelelo enkulu kukongeza igama lenethiwekhi yoluntu.
Kule meko, into abayenzileyo kukongeza amagama Tik Tok, ngokwahlukeneyo, kunye nezithuba phakathi koonobumba ngokwazo, kwaye ngandlel' ithile yahlulwe kwilogo, eqhubeka nokubalasela konke.
Isizathu abasinike sona sokwazisa eli gama sanikwa kuba nange logo, abaninzi abazange badibanise umfanekiso kunye nenethiwekhi ngokwayo kwaye bafuna ukuqatshelwa okukhulu kunye nokukhumbula uphawu. Kunjalo ngoba, ngelo xesha baye bakhetha ilogo eyayinalo negama lebrendi ukuze abantu bakwazi ukuyichaza ngokulula.
2018, utshintsho olutsha
Kunyaka omnye emva kotshintsho ebesisandula ukukuxelela ngalo, iTikTok yagqiba kwelokuba yayilixesha lokuphinda uchukumise ilogo.
Into abayenzileyo kukushiya inqaku lomculo lingadlalwanga, Nangona, ukuba ujongisisa, imibala iye yatshintsha kancinci, ngakumbi iblue and purple.
Kodwa apho kwakukho ngaphambili nasemva kwakwigama elithi Tik Tok. Yayingasabonakali yahlukeneyo, kodwa kunye. Kwakhona, i-o kwi-“Tok” yayiyilwe ukuba ibe nefuthe elifanayo nenqaku lomculo, ngandlel’ ithile idibanisa igama nomfanekiso.
Ukuba uyazi ukuba le logo yeyona isasebenzayo.
Izinto ezinomdla malunga nelogo yeTikTok
Ngaphambi kokugqiba ukuthetha ngelogo yale nethiwekhi yoluntu, kukho izitshixo ekufuneka sikuxelele ngazo:
- Akwaziwa ukuba ngubani owadala ilogo. Ngaphandle kophando, asikwazanga ukufumana umntu (okanye abantu) ababethunywe le logo. Kuthiwa waphefumlelwa yikonsathi xa, yonke into eyayisebumnyameni, izandi zazisenza lo mfanekiso ungcangcazele. Ngenxa yoko, wayefuna ukwenza loo mphumo kuyilo lwakhe.
- I-icon yeTikTok yenze utshintsho oluthile. Ukuqala, eyokuqala yayisisikwere esinomda omnyama kunye nenqaku lomculo elimhlophe elinomda omnyama ngaphakathi. Owesibini watshintsha kwinowuthi yelogo kunye nesangqa esinemibala yenowuthi yomculo. Kwaye ekugqibeleni, isangqa sajika saba mnyama sishiya inowuthi itshintsha umbala omnyama ube mhlophe ukuze utshatise omfusa kunye nobhlowu.
Njengoko ubona, uphawu lweTikTok lulungelelanise namaxesha. Asazi ukuba iya kutshintsha kakhulu ngokuhamba kwexesha, kodwa ubuncinci unayo njengereferensi, ukuba uzinikele ekwenzeni iilogo, ibali lendlela eyadalwa ngayo.