Njengoyila, omnye wemisebenzi yakho ephambili kukwenza ukuba waziwe. Kwaye, ngenxa yoko, kufuneka ube ne-brand yobuqu kodwa, ukongeza kuyo, nobuntu bohlobo.
Ndiyathetha Kuya kufuneka ubonise umhlaba indawo apho loo mntu okanye abantu abatyeleleyo baziva bechongiwe, bona umsebenzi wakho kwaye uyonwabele, ukuba baziva benxibelelana nawe. Kwaye oko akukho lula ukufikelela. Kuthekani ukuba sikunika isandla?
Yintoni ubuntu bohlobo
Masiqale ngokuchaza ngokuchanekileyo ukuba ubuntu bebhrendi buya kuba yintoni. Kule meko, kwimeko yokudala, uphawu lobuntu zezo mpawu unazo kwaye zinokukwenza udibanise nabathengi bakho. Ngamanye amazwi, yindlela oyiyo kunye nendlela ofuna ukuba abanye bakubone ngayo.
Kule meko, eli gama libhekiselele kwezo mpawu zomntu ofuna ukuba uphawu lwakho lube nazo. Uyifumana njani loo nto? Ngokusebenzisa i-archetypes yobuntu bophawu.
Ziziphi iimpawu ze-brand archetypes?
Ukuba awuzange uyive ngaphambili, kuya kufuneka wazi ukuba ezi ziintlobo zobuntu olunokuthi lube nalo uphawu. Inxulumene nethiyori ye-12 archetypes ye-psychoanalyst uCarl Gustav Jung. ukuba uchonge ezo ndlela zokuziphatha ezilishumi elinambini kwaye zisetyenziselwa ukwenza uphawu "luchaza". Kodwa lumka, kuba nangona kunokwenzeka ukuba nobuntu obuphambili, oko akuthethi ukuba awunakuba nobunye.
Ngokukodwa, ii-archetypes ezilishumi elinambini zezi zilandelayo:
- Abamsulwa: ibonakaliswe kuba ivuselela ubunyulu, ithemba kunye nelungileyo.
- Isilumko: ngumntu othembekileyo onceda abanye ukuba bafunde kwaye ofuna ukuba "ngumfundisi" wabanye.
- Qhawe: lowo ufuna ukutshintsha ihlabathi kwaye ngubani osebenzela ukuyifumana.
- Lowo ungaphandle komthetho (okanye isaphuli-mthetho): ngulowo ufuna ukuba ngumvukeli, ngokuchasene nabanye.
- Umhloli wamazwe: umntu ohlala kwizinto ezikhenkethayo, ekwaphuleni inkqubo yesiqhelo.
- Umlingo: uyamangalisa, uyilo kunye neengcinga eziphambeneyo.
- Oqhelekileyo: ngulowo ukhululekileyo yimeko aphila kuyo ngalo mzuzu nongafuni kutshintsha nto.
- Umthandi: unomdla kwaye uyonwabisa. Kodwa kwakhona ezizodwa.
- The jester: funny, careless, a little crazy. Jonga izinto ngemvelaphi kwaye uhlala ujonge ulonwabo.
- Umnakekeli: ngulowo ukhusela abanye kwaye uzama ukuqinisekisa ukuba wonke umntu uyaziphepha iimeko eziyingozi.
- Umdali: Lowo ufuna ukushiya uphawu emhlabeni kwaye akhunjulwe.
- Irhuluneli: Bendiya kuba yinkokeli yeqela lowo usebenzisa ukweyisela kwaye unegunya ngokwaneleyo ukuze kungabikho mntu uthetha ngenye indlela.
Kukho ezinye iimvavanyo kwi-Intanethi (ezinye zide kunezinye) ezithi, ngokusekwe kwiimpendulo ozinikayo kwimibuzo ethile, zinokumisela ukuba i-archetype yohlobo lwakho iya kuba yintoni, ingeyiyo nje eyona iphambili, kodwa zonke. KUNYE Yiloo nto esiyicebisayo kuwe ukuba wazi eyakho njengoyilayo.
Ndine-brand archetype yam, yintoni ngoku?
Emva kokuba uluthathe uvavanyo, uya kuyenza icace ukuba yintoni i-archetype yakho, ehambelana nobuntu be-brand. Kodwa, yintoni elandelayo emva koko? Ngokwenyani, esi sisiseko kuphela sophawu lwakho, yintoni ekwenza uchaze yonke enye into.
Kwaye kukuba, ukwenza uphawu lobuntu, kufuneka:
Funda i-brand archetype yakho
Ngamanye amagama, xa sele uyazi ukuba zeziphi ii-archetypes ezichaza ngcono ibhrendi yakho, kufuneka uziphande, ube nemizekelo yeempawu ezizisebenzisayo, kwaye jonga zonke iimpawu zezi ukuze ubone ukuba zeziphi ozifanisa nazo.
Ngamanye amazwi: kuya kufuneka uyazi ukuba i-archetype ngokupheleleyo.
Ngokomzekelo, i-archetype yomnakekeli ingaba yimoto, ubomi, i-inshurensi yezempilo ...
Kunoko, kwabalumkileyo isenokuba luphawu loqeqesho. KUNYE Kwiqhawe, uphawu lwendalo, ukukhathalela okusingqongileyo okanye izilwanyana, loo archetype iya kwenza ngcono kakhulu.
Enyanisweni, ukubeka le mizekelo kunokwenzeka ukuba wena ngokwakho uyaqonda ukuba unako ukunika ngamnye umzekelo we-brand. Yiloo nto ke ekufuneka yenzeke nakwabanye. Kuya kufuneka wazi ukuba zeziphi iimpawu onokuthi uzisebenzise kubuntu bakho bohlobo ukuze waziwe ngabo.
Nje ukuba ube ne-archetype yakho, kwaye uyifundile, udlulela kwinqanaba elilandelayo.
Bhala ibali lebhrendi yakho
Oko kukuthi, bhala ukuba ungubani, unjani kwaye kutheni unguye. Kwaye kufuneka uyenze ngokusekwe kuloo archetype.
Sikunika umzekelo. Khawucinge ukuba une-archetype yomthetho kwaye ufuna ukubhala isicatshulwa. Ngaba uza kuyenza ibe sesikweni? Ukonwaba? Ngeminqweno emihle? Hayi hayi kwaye hayi. Yonke loo mizekelo iluncedo kuphela kwezinye ii-archetypes (Izilumko, intlekisa nabamsulwa). Kodwa eneneni isicatshulwa sakho kufuneka sigqithise, sichasane nesiqhelo, sibe nemvukelo kwaye sichasane nehlabathi. Le yindlela olawula ngayo ukudibanisa loo archetype kunye nobuntu bophawu kunye nenyani (kunye nento ofuna ukuyibonisa).
Bhala isindululo sakho (into ofuna ukuyiphumeza)
Ngombhalo odlulileyo uya kuba sele uyibonile into ofuna ukuyiphumeza. Kodwa indlela yokuyibonakalisa? Oku kuya kuba sisiphakamiso sexabiso kwaye oku kufuneka ugxininise kubaphulaphuli bakho ekujoliswe kubo, kwinjongo yakho, kwiinzuzo ozinikezelayo, kwizinto ezikwahlula kwabanye kunye noloyiko kunye neengongoma zokuchasa oza kuzifumana kubaxhasi bakho.
Ngale ndlela uya kukwazi ukunika ubunzima ngakumbi ukuba ubuntu. Kwaye, ngaphezu kwako konke, uya kuziseka njengoyilayo kuba uya kuyazi indlela yokunxibelelana.
Yenza i-brand personality (okanye i-brand identity) manual
Ngaba awuzange uyive? Luxwebhu olunokusetyenziswa ukukunceda wazi ngamaxesha onke ukuba ungaziveza njani kwaye unxibelelane nabathengi bakho. Iseka konke oku kungasentla kunye nomnqophiso, umbono kunye neenqobo ezisemgangathweni. Kodwa kwakhona:
- Zeziphi iimpawu ezinophawu lwakho kwaye zeziphi izichazi onokuthi uzisebenzise ukuyichaza (kwaye zeziphi ongayi kuzisebenzisa).
- Ngawaphi amagama amakasetyenziswe kwaye ngawaphi athintelwe ngokungqongqo.
- Yintoni isazisi sakho somlomo. Oko kukuthi, uza kuyithumela njani imiyalezo yakho, ithowuni yezi.
Ngayo yonke le nto, uya kuba sele unobuntu bophawu lwakho. Ngaba uyathandabuza? Sibuze!