Ngaba wakha, njengengcali, wajongana neprojekthi yokwenza ipakethe yobuqu? Ngaba uye wakwazi ukuyenza okanye uye wajonga ibhokisi kwaye ucinga malunga nendlela yokuyenza ibe nomtsalane ngakumbi kwaye, ngaphezu kwayo yonke into, iyaqondakala kwi-brand ngaphandle kokusebenzisa uphawu lwayo yonke indawo.
Ukuba nawe uyazibuza, okanye ukuba uze apha ufuna iimpendulo, ke Siza kukunika zonke izitshixo ozidingayo ukuze ukwazi ukwenza ipakethe eyimpumelelo eyeyakho. Ngaba uyafuna ukwazi ukuba kanjani?
Kutheni ukupakishwa kwesiko kungekho lula njengoko kubonakala
Khawucinge ukuba unomthengi okucelileyo yenza uyilo lokupakisha kuba ufuna ukuthunyelwa kwakho kwi-intanethi kube yinto ekhethekileyo kunye neyokuqala. Okunokwenzeka kukuba, ulubonile uphawu lwenkampani, imibala yayo kwaye ubaxelela ukuba basebenzise iibhokisi ezinaloo mibala, ukubeka uphawu macala onke kwaye, ukongeza, basebenzise iteyiphu yokupakisha kunye nelogo yabo.
Kodwa, ngaba oko kuya kusebenza ngokwenene? Ngaphandle kwamathandabuzo, i-logo iya kuba kuyo yonke indawo, akukho mathandabuzo, kodwa, xa usenza uyilo oluhonjiswe kakhulu, kwenzeka izinto ezimbini: enye, ukuba abantu bayeke ukunikela ingqalelo kwinto ozama ukuyenza ukuba bayibone, kunye. nto leyo abangayiqondiyo ; kunye nenye, enokubangela ukugatywa, ngakumbi ukuba ivenkile "ekhethekileyo" ongafuniyo ukuba abanye bazi ukuba uthenge into kuyo (umzekelo, iivenkile ezivuselela inkanuko).
Ngenxa yesi sizathu, xa kuqhutywa iprojekthi yokupakisha eyenzelwe wena, kufuneka kuthathelwe ingqalelo ukuba iibhokisi ezenzelwe umntu ngamnye eziza kuyilwa azithethi ukuba ilogo ifakwe kangangoko ukuze ibonwe kuzo zonke ii-angles. Akunjalo nokuba wenze uyilo olungahambelaniyo nenkampani. Ngoko? Kuya kufuneka uvavanye, uphande kwaye ubethe 'ikhokhonathi'.
Uyila njani ukupakisha ngokwesiko
Ukuyila ukupakishwa kwesiko akukho lula. Siyicacisile. Kodwa oko akuthethi ukuba akunakwenzeka. Ngapha koko, iingcali ezizinikele koku zinohlobo lwemephu yendlela ekufuneka zazi, nanini na iodolo ifika, kufuneka baqhube njani ngayo. Yiloo nto ke ekufuneka ufunde ukuyenza. Njengoko? Sikucacisela inyathelo ngenyathelo:
Phanda
Ukuba usanda kuthetha nomxhasi wakho, uya kuyazi ukuba yintoni inkampani, ivenkile, i-brand ... enayo kwaye kunokwenzeka ukuba inobukho kwi-Intanethi, akunjalo? Ewe, lixesha lokuyiphanda ngocoselelo.
Jonga kwiwebhusayithi yayo kwaye ukhuphe imibala eyichazayo; okufanayo kunye nelogo yakho.
Phonononga ukuba yeyiphi indlela yonxibelelwano enayo, isimbo sokubonwayo, njl. Nokuba banayo incwadi yesazisi, bacele ukuba bayithumele kuwe ukuze uyifunde yonke kuba kulapho unokufumana khona ulwazi oluninzi onokuthi ulusebenzise ukwenza uyilo lwakho lokupakisha.
Yila uyilo lomzobo
Oku kufuneka kuhambelane nothotho lwemigangatho, efana nale: ukuba ihambelana ne-brand (ngokwemibala, isitayela esibonakalayo, njl.); yigcine ilula kwaye ithe ngqo, ukuba kunokwenzeka, njenge-minimalist kangangoko kunokwenzeka (uyazi, ngaphantsi kuninzi); leyo itsala umdla.
Ukuze ndikunike umzekelo. Khawucinge ukuba umxhasi wakho yindawo yokugcina izityalo. Ilogo yabo yicactus kwaye iimveliso zabo eziphambili zezi, kunye ne-succulents.
Ewe, uyilo lokupakisha lobuqu lunokuba yibhokisi ezoba umzekeliso wegadi kuphela, endaweni yokuhonjiswa ngezityalo eziqhelekileyo, uyenzile ngecacti kunye ne-succulents. Kanye njengakwigadi yokwenyani, akufuneki iphinde itshajwe, kwaye yiloo nto oyenzayo ngoyilo.
Ukongeza, kufuneka ushiye indawo, nokuba ubeke igama le-nursery, okanye ubeke ibinzana elinxulumene naloo mveliso. Ewe kunjalo, kufuneka ushiye indawo yeelebhile zokuthumela ngenqanawa.
Kodwa xa umthengi efumana ibhokisi, into elula yokuyibona ngolu hlobo iya kuyenza ibonakale ngathi ngamava awodwa ngaphambi kokuyivula.
Kanjalo, into eyenziwa ngabanye kukuyidibanisa nepakethe yangaphakathi, nokuba yiyiphi imveliso (enokuthi ibe yinxalenye yoyilo lwesiko lokupakisha) okanye ngeenxa zonke kuyo (beka iphepha elihonjisiweyo ukukhusela imveliso).
Hlala ucinga ngezinto ezizinzileyo
Abathengi abaninzi bayazi ukuba kufuneka uncede okusingqongileyo. Ngoko xa befumana iodolo, into abayifunayo kukwazi ukurisayikilishela yonke into engabasebenzeliyo. Kodwa ukuba uthumela iimveliso ngezinto ezingenakuphinda zisetyenziswe, banokuziva benetyala "ngokwenzakalisa iplanethi."
Kuphela kwiimeko ezithile (iibhotile, iglasi okanye iimveliso ezithambileyo kakhulu, njl.njl.) kufuneka usebenzise izinto ezintsonkothileyo, njengeplastiki, amaqamu, njl. Kwezinye iimeko, ukubheja ephepheni, kwikhadibhodi, kwikhadibhodi, njl.
Sebenzisa izixhobo ukwenza ukupakisha ngokwesiqhelo
Njengobuchwephesha, inkqubo yePhotoshop okanye i-Illustrator inokuba lelona qabane libalaseleyo lokwenza le projekthi. Kodwa ayizizo zodwa, kuba kukho ezinye iinketho, ezinje ngeCanva okanye izixhobo abashicileli abazinikele kwipakethe yobuqu benze zifumaneke kubathengi.
Baza kukunceda wenze uyilo olucocekileyo, kodwa ngaphezu kwako konke, baya kukunceda ufumane umbono wendlela uyilo lwakho oluya kujongeka ngayo kwibhokisi. Ayiyi kuba luncedo kuwe kuphela, kodwa nakumthengi, kuba xa beyibona, banokuziva bechongiwe ngakumbi ngoyilo olunye okanye olunye.
Musa ukuhlala kunye noyilo lokuqala olufika engqondweni
Xa uyila ipakethe yakho yesiko, musa ukunamathela kumbono wokuqala othi qatha engqondweni. Eyona nto ilungileyo kukudala ezininzi kwaye unike ixesha elifanelekileyo, xa uzihlalutya, ukwazi ukuba kulungele ukwenza utshintsho, ukuba kuya kubonakala kulungile, njl.
Kuya kufuneka uhlale usenza oku ngaphambi kokuba udibane nomxhasi ukuze ubonise uyilo oluhambelana kakuhle nohlobo abaza kulimela.. Ke, uya kuba nesihluzi phambi kokunika izimvo zakho kumxhasi. Kwaye ngento umxhasi akuxelela yona, unokwenza uyilo olutsha oludibanisa into ayithandayo malunga nokhetho ngalunye omnike lona.
Ngaba ukhe wenza ukupakisha ngokwesiqhelo? Uwenze njani umsebenzi?