I-Star Wars yenye yezona franchise zaziwayo kwi-cinema kwihlabathi liphela. Ukususela ekudalweni kwayo ngo-1977, iye yaba nabalandeli kunye nabalandeli abavela kwizizukulwana ezahlukeneyo abaye badlulisela i-baton omnye komnye. Yiyo loo nto, kumzila omde kangaka, kukho ukuvela kwelogo ye-Star Wars efana nale siyibonileyo. Ukuziqhelanisa ngokukhawuleza nangokukhawuleza kwitekhnoloji entsha kunye neendlela ezintsha zokuphinda wenze umfanekiso wakho. Iifomathi, njengakuyo yonke i-franchise, zenziwe zalula, imigca yokupholisha kunye nokuphelisa izinto ukuze zifundeke ngakumbi..
Njengoko kusengqiqweni, kuye kwafuneka ukuba ichatshazelwe ngumbono omtsha woluntu olutsha ukusebenzisana nawo, kwizizukulwana ngezizukulwana. Ngale ndlela, kwaye ngempumelelo, ikwazile ukuhlala ixesha elide.. Namhlanje isaqhubeka nokuba namandla amangalisayo kwaye kukuba ekupapashweni kwayo 'INcwadi kaBoba Fett' iye yodlula iMarvel franchise. Ababukeli abazizigidi ezisisi-1.7 kwimpelaveki yokuqala eUnited States iyodwa bayakungqina oku. Abayeki ukukhula kwaye ukuvela kwelogo ye-Star Wars kuyaqhubeka ngaphandle kokuma phantse iminyaka engama-40 emva kokusungulwa kwayo.
I-logo ye-Star Wars yoqobo
Njengoko besitshilo, i-Star Wars yazalwa ngo-1977, kodwa ngaphambi kokuyisa kwiscreen esikhulu, uphawu kwafuneka lwenziwe. U-Ralph McQuarrie wayephethe oku kwi-pre-production yefilimu yokuqala. I-logo emva koko sele ibonise iqhawe leqhinga kunye negama le-franchise: 'THE' Star Wars, ekugqibeleni wayeya kuphelisa ukushiya kuphela i-Star Wars. I-logo yokuqala yenzelwe ukuveliswa kuphela kwi-tape yefilimu, eyathi kamva ingenalo ulungelelwaniso olufanelekileyo lwemiqondiso yequmrhu nezinto zokubhala.
Ngenxa yale mfuno yokushicilela ilogo, uJoe Johntson kamva wagunyaziswa, umyili kunye nomyili weziphumo ezizodwa zeefilimu ezifana ne 'Raiders of the lost Ark' njengomlawuli wezobugcisa. Le logo yayineembekiselo ezicacileyo kuleyo yangaphambili, ngaphandle kokuphelisa uHan Solo, nangona ubalasele ngakumbi igama. Ukuphelisa 'THE' ekuqaleni kunye nokuseka ilogo kwimigca emibini. I-typeface kule meko yi-Precis URW Slim, nangona ilungisiwe. Konke oku kufuneka sikuxelele ukuba kuphambi kokuqala kwefilimu esemthethweni. Njengoko besitshilo ngaphambili, yaqala umboniso ngo-1977. Kwakungekho de kube nguDisemba 1976, ngaphambi kokukhululwa, ukuba ilogo esemthethweni yaziswa kwindawo ye-iconic kwifilimu.
Ilogo esemthethweni kunyuso
Kumboniso wenoveli entsha kaGeorge Lucas "Iimfazwe zeNkwenkwezi ezivela kwiAdventures zikaLuka Skywalker" sibona isihloko njengomzekelo wento eyayiza kwenzeka ngokulandelayo. Iimfazwe zeNkwenkwezi zithiwe thaca ngombala otyheli kunye nefonti eya kuthi kamva ibe ligosa elithi 'Helvetica Black'. Ngeli xesha ngaphandle kokuguqulwa. Kodwa oku akuzange kumqinisekise ngokupheleleyo uLucas kwaye waqesha uDan Perri ukuba enze ilogo eyayiza kubonwa kamva kuwo wonke umxholo wentengiso kunye neepowusta zemuvi. Kolu phawu uphawu oluphambili ayikokuba 'betha phantsi' kuphela oonobumba, kodwa umanyano lokuqala loonobumba phakathi kuka-'S' kunye no-'T' we-STAR sele luvele. Yintoni eyayiza kuphinda kwakhona le nto kwi-WARS.
Kwaye, nangona yonke le nyuso yavezwa ngelogo kaDan, ayizange ifike kwifilimu.. Ukuba ngumfanekiso, kuGeorge Lucas kukho into engekhoyo. Kwaye kukuba ngokutsho kwakhe, intsebenziswano phakathi kwe-S kunye ne-T ayenzi mahluko kwaye ibonakala ngathi i-TAR WARS. Yiyo loo nto kwenziwa umyalelo omtsha kwiSuzy Race, emva koko waqeshwa njengomalathisi wezobugcisa wefilimu.
Isicelo esinomdla sikaGeorge Lucas
Ukususa ezo ziphene uLucas wayekholelwa ukuba i-logo yayinayo, wenza isicelo ku-Suzy Race (i-Elizabeth Race) ukuba i-logo ibonakale "i-fascist kakhulu.". Njengoko ufunde ngokuchanekileyo, esi sicelo sibangelwa kukuba uGeorge Lucas, ukudala 'uBukhosi obubi', wayesebenzisa ulwazi oluvela eJamani yamaNazi, esebenzisa amagama kunye neeyunifomu kumajoni kwifilimu. Umdyarho wacinga ukuba uHelvetica Black uyibonakalise kakuhle into afuna ukuyivusa., kodwa ukulungisa iziphene kusetyenziswe izongezo kuloo ligature. Kwakhona ukongeza ekupheleni kwi-'R' ye-WARS. Uphinde walungisa i-'W' ngee-engile ezichanekileyo ngakumbi, ngaloo ndlela emenza abe ndlongondlongo njengoko kucelwe isicelo sikaLucas, efuna ukubonakala ngakumbi 'ngamaNazi'.
buyela kwimvelaphi
Ngokwabadali kunye nabantu abanxulumene neqela laseGeorge Lucas, bacinga ukuba ezinye iinxalenye zelogo azifundeki. Kungenxa yoko le nto uLucas wathumela umdali welogo kwibhodi yokuqala yebhilibhodi, uJoe Johntson, ukulungisa imiba efana neKerning (isithuba phakathi konobumba omnye kunye nomnye) kunye dibanisa unobumba 'W' abacinga ukuba akalungiswanga kuyo yonke ilogo.
Kukho umahluko omkhulu phakathi kwelogo eyenziwe nguSuzy kunye nohlengahlengiso lwamva lukaJoe. Njengoko sibona emfanekisweni, oonobumba bahluke kakhulu kwilogo yokugqibela kunaleyo kaSuzy yangaphambili. Nokuba kwigama elithi 'Star' okanye 'Iimfazwe', 'A' kunye 'R' zibambene, into etshintsha kakhulu ngokongeza umoya kubo bonke oonobumba ngokulinganayo.. I-'W' ilungisiwe ngenxa yokuba imigca phambi kwelogo yayilungelelaniswe ekunene ngelixa i-'W' yayilungelelaniswe embindini. Ngaba i-W ibaluleke ngaphezu kwesethi?
Ukulandela oku kunye nokukhutshwa kweSiqendu V, izinto ze-Star Wars zelogo zibekwe ngaphezulu nangaphantsi kwesihloko sefilimu ephambili, ngobuchule besebenzisa isitshixo somgca ophambili ukwenza umxholo, udibanise amagama ngokweendlela zawo. Ukusetyenziswa kwelogo ye-Star Wars, edibanisa negama lefilimu, iye yaba yindlela eqhelekileyo yeefilimu ezilandelayo, nangona ukwamkela iinguqulelo ezahlukeneyo
ilogo emangalisayo
Njengenyaniso enomdla, i-logo ayizange iguqulwe kuphela ngezicelo zikaGeorge Lucas okanye ngokusingqongileyo kweemuvi. Ukuvela kwelogo ye-Star Wars kwadlula Marvel kwaye ngelo xesha umshicileli wayo, uStan Lee, owafumana uphawu lweSuzy Race ukwenza uhlengahlengiso kwiicomics.. Emva phaya uStan Lee wayengengomlandeli okanye umlandeli wentshukumo yeStar Wars. Kwaye xa ebona i-logo, wavakalelwa kukuba 'iW' yayingayi kuhambelana nendalo emangalisayo, ngoko wacela ukuyihlengahlengisa ukuze anike umfanekiso ofana ngakumbi namahlaya akhe. UJim Novack, owayesebenza kwi-'Avengers ',' Daredevil ',' The Fantastic Four ', phakathi kwabanye, wayephethe oku.