Imbali ye-chocolate brand eyaziwa kakhulu e-United States ibuyele kwi-1941.. Ukusukela ngoko, olu hlobo luzibeke njenge-snack ethandwa kakhulu phakathi kwabathengi bayo. Kungenxa yoko utshintsho lwelogo yeM&M lubalulekile kuyo yonke iminyaka yayo, ukuziqhelanisa noko kufunwa yimfuno ngoko. Umsebenzi wakhe awuhoywa ngabo bonke abamaziyo, njengoko uqatshelwe kakhulu kwihlabathi leelekese.
Imbali yakho yokuqala enkulu, eneneni, ayinanto yakwenza nokuthengisa kwakho.. Kwaye kukuba, nokuba zingaphi na iintengiso abazithumelayo, akukho sibhengezo sikhulu kuneso senzeka ngeminyaka yoo-80s. omnye woosomajukujuku abahambe emajukujukwini waphatha ingxowa yeeM&Ms kunye naye. Emva kwesi siganeko, baba "I-Snack esemthethweni yeMidlalo yeOlimpiki". Ukuxhasa iMidlalo yaseLos Angeles.
Ukongeza kwezi zinto zibalulekileyo kwi-brand, eyenza ukubaluleka kwayo kube yinto efanelekileyo, uphawu luzinzile kwiinkalo ezininzi. Ukwandiswa kwayo kwihlabathi liphela kunye nabalinganiswa abatsha ababonisa kumfanekiso wabo sele besaziwa kwihlabathi liphela. Yiyo loo nto i-brand eyaziwa ngokuba yi-Emanems iqhubeka ukuba luphawu lweelekese kwinqanaba lemizi-mveliso. kwaye namhlanje siza kubona indlela uphawu lwayo kunye nohlobo oluqhubele phambili ngayo ukusukela ekuzalweni kwayo.
Isazisi sokuqala esibonakalayo sophawu lweM&Ms
Xa kusenziwa uphawu, baye bazisa ileyibhile yokuqala ye-M&Ms eyayiza kuphawula ngaphambi nasemva kwayo. Into esasebenzayo namhlanje njengoko sisazi sonke, kodwa ibitshintsha imibala, iimilo kunye nokuchwetheza. Ngokuqinisekileyo, iinkcukacha zolu tshintsho luncinci aluxabisi kakhulu. I-brand igcina isiseko sayo oko yazalwa. Kwaye ekubeni yazalwa ngonobumba omncinci, iye yahlala injalo, ngaphandle kwaxa siyibhala ngokucacileyo.
Uphawu lokuqala luxande olumdaka, olunombala wetshokolethi olulingana ne-m&m ephindwe kabini kunye ne-s.. Ii-E ezimbini ziyahlukana kwaye ibhokisi iyahlula iifreyimu ngokuqinileyo. Kuba ayinamoya kuwo nawaphi na amacala ayo. Oonobumba baorenji, abangangqinelaniyo nombala ongasemva kakuhle, ubuncinci kwiscreen sedijithali. Ezi ntsilelo zicacileyo zithetha ukuba le logo ayiphumi ngokusemthethweni kwaye iguqulwe.
I logo yokuqala ukuya kwimarike
Le logo iboniswa ngokuhlukileyo kuneyangaphambili, njengoko benquma ukuhamba nge-monochrome emnyama kwaye akukho mvelaphi. Oonobumba yiserif yemveli ene-ems ebhalwe ngaphezulu kuno-"'S" kunye no-"&". Le iguquguquka kakhulu kuneyangaphambili, kuba unokuyibeka ishicilelwe kuyo nayiphi na inkxaso ngaphandle kotshintsho oluninzi. Ukupakishwa kufuneka kube zii-shades ezimhlophe okanye ezikhaphukhaphu kwaye zonke iileta kufuneka zibonakale.
Isakhelo siyabuya, sinombala owahlukileyo
Kwiminyaka kamva, ngo-1954, benza utshintsho kwilogo kwakhona.. Njengoko sibona emfanekisweni, isakhelo sesazisi sokuqala esibonakalayo senziwe sikhanya kwakhona, kodwa ngeli xesha ngombala omnyama oqinileyo. Iileta nangona kunjalo ziphinde zibe nethontsi enkulu kwaye u-"S" kunye no-"&" zincinci. Ukubeka ezi phakathi kwe logo, ukukhupha ukubaluleka ngokubhekiselele kwi-ems.
I-typography itshintsha ngokupheleleyo. Ngethoni etyheli enomtsalane, oonobumba babekwa ngokungathi babhalwe ngesandla. Kodwa kubonakala ngathi batywinwe kwaye baprintwa kabini kwimvelaphi emnyama.
Imibala ngoku yaqala ngo-1970
Kolunye utshintsho oluninzi olwenziwe luphawu, olu lolona phawu. Ukusukela kolu tshintsho kumbala ngakumbi ngokuhambelana nentengiso yemveliso yakho, efana netshokholethi emdaka, zonke iilogo ezilandelayo ziya kutshintsha ngaphandle kokuyishiya le. Ngoku ngaphandle kwemvelaphi, kunye nomgca ococekileyo nonamandla, i-Emanems ibonisa uphawu olulula kodwa olunamandla. Ekubeni lo mfanekiso ulawula ukwenza iprojekthi into ethengiswa yi-brand.
Oonobumba baya kutshintsha kancinci kolu tshintsho. Ekubeni indima ye "MM" iya kuhlala inkulu kwaye iya kuhambelana ne "S" kunye ne "&" phakathi kwelogo. Kodwa, ngowe-1986 yaye kamva ngowe-1990, ezi leta ziya kuyitshintsha imvakalo-zwi yazo. Ukwenza lo mbala ujonge ngakumbi njengetshokolethi. Ngokuqina ngakumbi kunye nokuthembeka okukhulu ukuyidibanisa nemveliso ethengiswa kwi-brand.
Ngoo-2000: ixesha leM&Ms
Kuba uphawu lo yayingumzuzu obalulekileyo. Eyona nto yayinengqiqo ukuba bayibonakalisa kumfanekiso omtsha, wanamhlanje kwaye bangena kwiwaka leminyaka. LI-brand ye-M&Ms, kwi-Roman erhoxileyo, ithetha i-2000 kwii-ems ezimbini egameni layo.. Yiyo loo nto inguqu yayingokwemvelo. Ngokuhamba kwexesha, kwacaca ukuba uphawu luyakwenza ulwandlalo lwegama. Yinto leyo kule minyaka yokuqala yamawaka amabini yenziwa kwezinye iintlobo ezininzi.
Olu lwandlalo lwethoni emdaka namhlophe lunike igama umthamo othe kratya. Ileta yokubhalisa "R" eneempawu ezininzi ezidumileyo nazo zongezwa okokuqala kwaye zibonisa ukuba eli gama likhuselwe kwaye alinakusetyenziswa ngomnye umntu.
Ngo-2004, kwabakho olunye utshintsho
Kulo nyaka ubona ukuguqulwa okucacileyo kwakhona kwaye kukuba bongeza umbala ongasemva, njengoko ngo-1954, kunye nemvelaphi etyheli. Le mvelaphi etyheli inika amandla kwilogo, kwaye inokungaphawulwa xa kuyimfuneko kwilogo ngokwayo. Ukongeza, bazisa utshintsho koonobumba ekubeni ulwandlalo luba ngqindilili kwaye luhlala kwithowuni emhlophe, nto leyo eyenza ukuba ifundeke ngakumbi kuloo mvelaphi emthubi. Ifonti okokuqala ngqa kwaye ihlala kwi-engile ye-45 degree.
ilogo yangoku
Uyilo olwaqhutywa ngo-2019 kwaye olusasebenza lwatshintshwa ukuze lubuyele kwakhona i-iconography ethe tyaba. Ukususa ulwandlalo olwenze ukuba lune-dimensional ezimbini kwaye ngoku luyenza ithe tyaba njengoko iindlela zoyilo zinjalo ngoku. Oonobumba basediagonal kodwa bakhangeleka becocekile kwaye besanda.