Ngaba ufumene umsebenzi ovela kwinkampani ukwenza isazisi esibonakalayo? Ngaba uyazi ukuba yintoni isazisi segraphic? Eli gama, ngoku libaluleke kakhulu kuzo zonke iintlobo zamashishini kunye nophawu lomntu, liye laba "bubuso obubonakalayo."
Kodwa sithetha ukuthini? Zeziphi izinto ezakhayo? Iqokelelwa njani? Konke oku koko sifuna ukuthetha nawe malunga ngezantsi, zombini ibhrendi yakho yobuqu njengomyili, kwaye ukuba unokuthile umsebenzi ekufuneka wenziwe. Ngaba siqale?
Yintoni isazisi esingumzobo
Into yokuqala ekufuneka uyazi kukuba, xa sithetha ngesazisi, Siyenza ngokuphendula imibuzo malunga nokuba ndingubani (yeyiphi inkampani endiyiyo), into endiyiyo, Yintoni endohlulayo kwabanye...
Oko kukuthi, sinikezela ngombono malunga nexabiso lethu, ukunyaniseka, ukwahlula, njl.
Ngoku, xa isazisi singumzobo, sibhekisa ikakhulu kwindlela eboniswa ngayo kubaphulaphuli bayo. Ngamanye amazwi, luphawu olubonakalayo olunento yokwenza nophawu ngokwalo.
Masenze umzekelo ukuze ube nokuyiqonda kakuhle.. Khawucinge ngeCoca Cola. Ngokuqinisekileyo uphawu lweCoca-Cola luye lwafika engqondweni ngoku. Iyinxalenye yegama layo lomzobo. Kodwa kunjalo nangendlela ababonisa ngayo iitoti, iibhotile, iiglasi ezikhethekileyo, iilori ... Konke oku kuyingxenye yoyilo lwegraphic kwaye lunento yokwenza nobunikazi bayo, ekubeni yintoni eyenza ibe yinto ekhethekileyo ihlonishwa ngamaxesha onke.
Omnye umzekelo unokuba yi-Starbucks. I-logo yayo ye-iconic yaziwa ngumntu wonke. Kodwa kwakhona iiglasi zayo, i-napkins, iingxowa ... Ziyingxenye yesazisi sayo segraphic.
Ukuba usebenzisa isazisi segraphic ngokwakho, njengengcali, sinokuthi iyakuba yinto efana nencwadana yesazisi. apho, kwinqanaba lomzobo, kufuneka uthathele ingqalelo isaci oza kusisebenzisa, uchwethezo, ubungakanani, uphawu, izinto zokubhala...
Zeziphi izinto eziyinxalenye yegraphic identity
Ngoku ekubeni ucace gca malunga nokuba yintoni isazisi segraphic, Ngaba uyafuna ukwazi izinto eziyenzayo? Abanye sele ubabonile kodwa abanye awukababoni. Ngoko ke siya kukuxelela ngabo.
Iimpawu
Enye yezinto zokuqala zesazisi segraphic yalo naluphi na uhlobo, imveliso, inkampani... yilogo.
Yonke i-logo eyenzelwe ishishini, inkampani, ibhrendi, imveliso, okanye wena ngokwakho kufuneka udlulisele amaxabiso owanikezelayo. kwaye ungubani. Ekupheleni kosuku iya kuba yindlela abakubona ngayo kwi-Intanethi.
Ewe kunjalo, sincoma ukuba ungalandeli iindlela, kungcono ukuba uzenze zingapheli kwaye, ukuba kunokwenzeka, kunye nesiseko esithi "kuncinci kungaphezulu."
Imibala yenkampani
Enye ingongoma ekufuneka ithathelwe ingqalelo yimibala yequmrhu. Oko kukuthi, ezo ziya kuhambelana newebhusayithi kwaye ziya kuba yinxalenye yelogo kunye nayo nayiphi na into yentengiso oyikhuphayo (izinto zokubhala, ukuthengisa ...).
Qinisekisa ukuba usebenzisa iikhowudi ze-PANTONE ukuze umbala, xa kushicilelwa, ufane kanye.
Ukuchwetheza
Uhlobo lwefonti oyikhethayo, ubungakanani, indlela obhala ngayo (eqhelekileyo, ngqindilili, akekelikeleyo...) kufuneka kwakhona ihambelane nobuntu bakho kwaye, ukongeza, yinxalenye yesazisi somzobo.
Xa ukhetha enye, kungcono ukhethe enye enamanani amaninzi kunye nealfabhethi. Ngokukodwa kuba kufuneka ubhale into ngo-ñ, umzekelo, awuzukutshintsha ifonti ukuyiqhelanisa.
Incwadi yesazisi ebonwayo, indawo apho ubuwena obupheleleyo bophawu bugcinwa khona
Ngaphambi kokuba sikuchazele uxwebhu, incwadi yesazisi esibonakalayo, njengenye apho izinto eziyinxalenye yegraphic identity ziqokelelwa. Yenye yezona zinto zibalulekileyo, nangona zingekho iinkampani ezininzi okanye iimpawu zobuqu eziyaziyo ngayo.
Yaye yintoni ebandakanyiweyo kuyo? Kule meko akukhona nje umfanekiso welogo, enye yeemveliso kwaye yiyo. Kunoko, zonke iielementi zichazwe ngokweenkcukacha ezincinci. Kwimeko yelogo, i-typography, imibala, indlela ilogo eyenziwe ngayo ...
Kwakhona kuya kuba nolwazi olufanayo njengawo nawuphi na omnye umfanekiso (wemveliso, we-brand ...).
Iinkcukacha malunga nefonti enokusetyenziswa kwiwebhusayithi, imibala, kunye namagama angavumelekanga kunye namagama amkelweyo zezinye iingongoma olu xwebhu ludla ngokuthetha ngazo.
Yaye inoluphi ukongezwa kwayo? Inyaniso apha yeyokuba akukho mpendulo ilula. Inokuba liphepha elinye (kuba lingaphezulu kwe-infographic) okanye amaphepha angama-300. TYonke into iya kuxhomekeka kwinkampani, uyilo lwegraphic olwenziwayo (kwaye kufuneka lucaciswe), njl.
Ufunyanwa njani umzobo wophawu okanye ishishini
Ukuzisa umzobo wesazisi sophawu okanye ishishini kunokuba yiprojekthi efikelela kuwe. Okanye eyomntu. Nangona kunjalo, ukuyenza kwaye uphumelele akukho lula ukuba awuqali ulwenzi uphando.
Kubalulekile ukwazi ukuba ngabaphi abaphulaphuli ojolise kubo, ukuba yeyiphi icandelo kwaye yeyiphi imibala okanye uluhlu lwemibala oluqhelekileyo.
Ngapha koko, malunga nemibala kufuneka wazi ukuba umbala ngamnye unentsingiselo ethetha ukuba ukukhetha okulungileyo (awukhe ube ngaphezu kwesibini) Unokuba nomfanekiso wegraphic ophucula isazisi sakho kunye necandelo osebenza kulo.
Lwakuba uphando lwenziwe, kwaye iipateni zikhethiwe, kuya kufuneka uzame. Kungenzeka ukuba okokuqala awufumani siphumo esihle, kodwa oko akuthethi ukuba awukwazi ukufumana loo mfanekiso othatha yonke into ephambili yophawu, imveliso okanye inkampani.
Ngokuqinisekileyo, ngoko kufuneka ubambe yonke le nkqubo kuxwebhu ukwenzela ukuba, xa kukho utshintsho kwixesha elizayo, isiseko sikhona, kwaye unokuhamba nayo ngokulula. Ngoku, ukuba uza kutshintsha ngokupheleleyo ishishini okanye uphawu, kuyinto eqhelekileyo ukuba uqale ukusuka ekuqaleni.
Njengoko ubona, isazisi segraphic sibaluleke kakhulu, ngakumbi ngoku ukuba onke amashishini anobukho kwi-Intanethi kwaye kufuneka amkelwe. Ngaba ukhe wacinga ukwenza eyakho imanyuwali yesazisi esibonakalayo?