Njengomdali kufuneka uwazise umsebenzi wakho. Kwaye oku, iintengiso zisetyenziselwa. Kodwa, yintoni isibhengezo? Zeziphi izinto ekufuneka zithathelwe ingqalelo ukuze uphumelele kwaye uphumelele (emva kokuba utyale imali kuyo)?
Sifuna ukuthetha nawe ngayo yonke le nto, kunye nezinye izinto ezimbalwa, ngezantsi ukuze ukwazi ukuqalisa umsebenzi wakho wokudala kwaye ufikelele kubathengi abaninzi abanokubakho. Ziphose kuyo?
Yintoni isibhengezo
Ngokuqinisekileyo ngoku ukhumbula okuthethwa ngabathengisi abaninzi: «Yonke imihla sifumana phakathi kwe-5000 kunye ne-10000 yeempembelelo zentengiso, oko saphakama sade sayolala. Yiyo loo nto, endaweni yokuba intengiso yakho ibe yenye, elityelweyo emva kwemizuzwana emithathu, kuyafuneka ukuba uyiqonde kakuhle ingqikelelo yayo ukuze ufumane okuninzi kuyo.
Kodwa, yintoni isibhengezo? Sisixhobo onokuthi ngaso upapashe zombini imveliso yakho kunye nenkonzo yakho. Kule nto, amajelo amaninzi asetyenziswa kwaye uhlobo lwabaphulaphuli ekujoliswe kubo luchaziwe.
Isicatshulwa, umfanekiso okanye isandi sisetyenziselwa ukubamba ingqalelo yaloo mntu kwaye injongo yayo ayikho enye ngaphandle kokwenza umntu oyibonayo enze isenzo, nokuba kukucofa iqhosha, ukuthenga, ukutyelela enye iwebhusayithi, ukubeka uqhagamshelwano nawe. .. Ngokubanzi, into efunwayo kukuba intengiso idibane nomntu kwaye akakulibali, ukongezelela ekufuneni ukwazi okungakumbi ngawe.
Nangona kunjalo, ayizizo zonke iintengiso zebhena ezifanayo. Ngokwenyani, unokwenza ezahlukeneyo ngokwakho ngokusekwe kwisicwangciso osilandelayo (umzekelo, enye yokuthengisa iimveliso zakho kunye nenye yokuthengisa iinkonzo zakho). Kwakhona ngokwabaphulaphuli ofuna ukugxila kubo; kwiinjongo, imidiya kunye nejelo olisebenzisayo. Ngamanye amazwi, unokwenza iintlobo ezininzi zeentengiso zebhena ngokusekelwe kwinto oyifunayo okanye indlela ofuna ngayo "ukuthengisa".
Kwaye umyalezo? Nangona oku kusenokufana, inyaniso yeyokuba kusoloko kucetyiswa ukuba yohluke ngokwezo zinto sizikhankanyileyo. Nanku umzekelo: Yiba nomfanekiso ukuFacebook kwaye ubona intengiso yoyilo. Emva koko uye kwi-Instagram kwaye ubone intengiso efanayo. Kwaye kuGoogle kuvela ukuba ikwafanayo. Ewe kulungile Sisixhobo esisetyenziswa ngokubanzi kwaye ngale ndlela ufumana abantu ukuba bakukhumbule (kuba uhlala ubeka into efanayo), inokuhluka kwakhona ngokugcina iziseko (imibala, i-typography, isitayela, njl.) kodwa ukutshintsha ikopi (isicatshulwa) ukuba sibe nefuthe kunye namabinzana anokubangela umphumo kubaphulaphuli. Akunyanzelekanga ukuba zidityaniswe omnye komnye, kodwa ukuba abaphulaphuli bakho basuka kwinethiwekhi yoluntu unokubanika iindidi ezimbini zeentengiso kwaye ulinganise ukuba yeyiphi kwezi zibhalo zimbini inamandla kwaye ikunika iziphumo ezingaphezulu.
Isibhengezo sisetyenziselwa ntoni?
Ngoku uyazi ukuba yintoni intengiso, Kuthekani ukuba sithethe nawe malunga nokusetyenziswa kwayo? Kuba ewe, sele sikuxelele eyona nto iphambili, kukuzenza (okanye kwi-brand) yaziwe. Kodwa Inyani yeyokuba kukho izinto ezininzi eziluncedo onokuthi wazi ukuba ungafumana njani kakhulu kuzo:
- ukuxela into malunga nebrendi okanye wena;
- ukuchongwa njengophawu lomntu;
- thengisa iinkonzo okanye iimveliso;
- ukwandisa ukuqondwa kophawu lwakho.
Akufanele ucinge nje ukuba iintengiso ziyathengiswa, kuba azinjalo.. Ngamanye amaxesha kukwenza waziwe, ukuze abaphulaphuli baqalise ukuva igama lakho.
Zeziphi izinto eziyinxalenye yentengiso
Nangona singenako ukukuxelela kanye ukuba intengiso inantoni na, kuba inokuba ngokweendlela ezininzi, kukho izinto ezibalulekileyo ozaziyo kwaye ucace gca xa usenza enye, nokuba yeyomthengi okanye ukupapasha iinkonzo okanye iimveliso ezizezakho.
Uyabona, kufuneka uhlale ukhumbula ukuba ezi zenziwe:
Uphawu lwakho
Okanye yomthengi. Yinto eya kucacisa ukuba ngubani uphawu olufuna ukuqatshelwa kwaye lukhunjulwe.
Oku kudla ngokubonakaliswa yilogo yenkampani, okanye ngegama lale nto. Nangona inokuba ligama nje lemveliso (ngokucacileyo, ehambelana ne-brand).
umbono wentengiso
Into elandelayo ekufuneka ithathelwe ingqalelo xa usenza intengiso ngumbono. Kuba awufuni, ukuba uthengisa iinkonzo zakho njengento yokuyila, ukuthengisa into enokubonakala ngathi ishampu, akunjalo? Akunjalo nokuba kufuneka wenze isibhengezo seshampu kumthengi kwaye wenze ukuba kubonakale ngathi into abayithengisayo ziishampu zezinja (xa zingekho).
Oku kunokukwenza uqonde oko kufuneka udale umxholo weso sibhengezo esikuvumela ukuba wazi, phantse ngokukrwaqula, into oyithengisayo okanye ufuna ukuba umntu obona intengiso azi ngawe.
Uyilo lwentengiso
Kule meko, ngoyilo lwesibhengezo sibhekisela ngokuthe ngqo kwi-typography oza kuyisebenzisa, imibala, ifomathi, njl.
Yinto ebalulekileyo kuba kufuneka ihambelane nophawu kunye nesimbo; kungenjalo abayi kunxulumana nawe.
Umyalezo
Ngaphambili, umyalezo oqhelekileyo wesibhengezo, ngaphandle kwamathandabuzo, wawumbhalo. Kwasetyenziswa oku, amabinzana amafutshane, amfutshane kwaye wona ngokwawo agubungela ingcamango. (mfutshane ngesibhengezo) ukuze ihlale ikroliwe engqondweni yakhe nabani na oyibonayo.
Kodwa ngoku loo myalezo awukwazi ukuba ngumbhalo kuphela, kodwa kunye nokuphicothwa, kwaye kungekhona nje kumfanekiso, kodwa nakwividiyo (okanye i-GIF).
Contacto
Ngoqhagamshelwano sithetha ukunika idatha yenkampani, nokuba yi-imeyile, iwebhusayithi, inethiwekhi, okanye inombolo yefowuni.
Fowunela isenzo
Imele ibekho kuzo zonke izibhengezo, ekubeni iyinto elindeleke ukuba abaphulaphuli bayenze. Umzekelo: thenga, rhuma, fumana...
Ngokuxhomekeke kwisicwangciso ofuna ukusiqhuba kwisibhengezo, olu bizo lwesenzo luya kutshintsha.
Akukho lula ukwenza isibhengezo. Kodwa ukuba ulandela ezo zinto ngokuqinisekileyo unokufezekisa ezinye ezifanelekileyo. Ngaba uyathandabuza? Sibuze.