Abaklami bezithombe badlala indima ebalulekile ekudluliseni nasekudayiseni imibono. Kumklamo kufanele ube nawo isiyalo, ikhono lokusungula futhi uhlale uqaphela izitayela ezintsha futhi uzisungulele kabusha. Umsebenzi oyinhloko womklami wezithombe uyikho konke okuhlanganisa umlayezo obonakalayo, kufanele bazi indlela yokudlulisa umbono ngendlela yokudala.
Abaklami bezithombe abangcono kakhulu kuphela abenza imisebenzi yabo ihluke kweyabanye abaculi. Bangochwepheshe abanesitayela somuntu siqu, esiyingqayizivele futhi kulula ukuqaphela, bayisethi yamagugu amathathu; ukuqeqeshwa, ubuhlakani kanye nokubekezela. Kulokhu okuthunyelwe, sizokhuluma ngokuhle kakhulu abaklami bezithombe eSpain ezihlanganisa lezi zici ezintathu, phakathi kokunye.
Umklami akufanele nje asebenze esitudiyo futhi imisebenzi yakhe ivela kuphothifoliyo, cha. Umklami wezithombe angaba khona emikhakheni eyahlukene efana nethelevishini, icinema, omagazini, imidiya yedijithali, njll. Kunezindawo eziningi zokuxhumana lapho umklami angasebenza khona. Okubaluleke kakhulu ukuthi umklami uyasiqonda isitayela sakhe, izethameli akhuluma ngazo kanye nomyalezo okufanele awudlulise ngomsebenzi wakhe.
Ingabe i-graphic design ibalulekile?
Idizayini yezithombe isiphenduke ithuluzi lokuxhumana lokudlulisa umlayezo womkhiqizo othile, isevisi noma umkhiqizo. Idizayini ikhona ezingxenyeni ezahlukene ngaphakathi komkhiqizo, kusukela kubunikazi benkampani, ukwakheka kwelogo, ukwakheka kokukhangisa, izincwajana noma amakhathalogi ezinkampani, imikhankaso yokuphromotha, ukupakishwa, phakathi kokunye.
Umklami wezithombe kufanele avuselelwe njalo, njengoba amathrendi ashintsha ngokuhamba kwesikhathi, ngaphezu kokuvela kokudala okuqhubekayo. Umklami kufanele abone izinto lapho abanye abaklami bengaziboni khona, kufanele usebenzise ithalente lakho futhi uphume esimisweni. E-Spain, sinesitayela sesithombe esihlukile kunamanye amazwe futhi yingakho umklami kufanele ahlale eqaphela okwenzekayo.
Isibalo somklami wezithombe sibaluleke kakhulu kumikhiqizo, njengoba iphethe ukusebenza ngesithombe sabo, lo msebenzi kufanele ube njalo futhi uzinikele. Umklami kufanele eze ukuze ahlale futhi ashiye uphawu nomaphi lapho eya khona.
Abaklami bezithombe abahamba phambili baseSpain
Akuwona wonke umuntu owaziyo ngokubaluleka kokuklama kwezithombeAbayiqondi indima yomklami. Abaqondi ukuthi uma bebona uphawu, incwajana esitolo esikhulu, iphosta noma ikhasi lewebhu, konke lokhu kudlule ezandleni zomklami, kuwumsebenzi othatha isikhathi esiningi nokuzinikela.
Abaklami bezithombe abahamba phambili baseSpain esizokhuluma ngakho, bebephethe noma abasaqhubeka nokubaphatha thuthukisa isithombe semikhiqizo nezinkampani ezaziwayo ezweni lethu naphesheya. Amagama okufanele wonke umuntu, kokubili ochwepheshe bezobuciko bezithombe nabangaphandle, bawazi. Ukubona nokuhlaziya imisebenzi yakhe kuwumsebenzi wokuthola ithonya lakhe, isitayela kanye nogqozi.
U-Isidro Ferrer
Umdwebi wezithombe nomklami wezithombe, owazalelwa eMadrid ngo-1963. Ngaphambi kokungena emhlabeni wobuciko bezithombe, wasebenza njengomdlali ezinkampanini zeshashalazi ezihlukahlukene. Ngo-1988, waqala ukusebenza ephephandabeni lase-Aragonese, i-Heraldo de Aragón. Wafundelwa umklami wezithombe uPeret, okwakubalulekile emsebenzini wakhe wezokwakha emhlabeni. Ekupheleni kwaleyo minyaka, wavula esakhe isitudiyo, iCamaleón, eZaragoza.
Kuwo wonke umsebenzi wakhe wobungcweti, U-Isidro Ferrer, uthole inqwaba yemiklomelo ngemiklamo yakhe, isibonelo, i-Biennale Of Young Mediterranean Artist Graphic Image Award ngo-1995 e-Croatia, i-National Design Award ngo-2002, phakathi kweminye imiklomelo.
U-Isidro Ferrer, emisebenzini yakhe, igcina isitayela esiyingqayizivele nenhle, idlala eziningi zazo nge-surrealism kanye nenyunyana yezithombe ezishaqisayo, ngesikhathi sokuthwetshulwa dlulisa umyalezo ngendlela enamandla.
Oscar Marine
Wazalelwa eMadrid ngo-1951, ungumklami onesitayela somuntu siqu, okuye kwamholela emikhiqizweni ebaluleke kakhulu efana neLoewe, Absolut Vodka, Benneton, Camper, njll. ngifuna ukusebenza naye. Kodwa Akazange asebenze nemikhiqizo kuphela kodwa nabaqondisi nabaculi abadumile njengo-Andrés Calamaro, Pedro Almodóvar, Alex de la Iglesia, Bruce Springsteen, phakathi kwabanye.
Umklami, umdwebi wezithombe, umdwebi kanye nomdidiyeli wokubhala onguchwepheshe, ungumxhumanisi ongazi namingcele. Emisebenzini yakhe, u-Óscar Mariné, ixazulula izinkinga ngezixazululo zokudala ngokusebenzisa ulwazi lwe-typographic, isithombe esivuselelwe kanye nomfanekiso waso. Imisebenzi yakhe ihlanganisa i-solvency nokudala.
Imisebenzi yakhe yaziwa ngayo yeqa imikhawulo yokuklama kwezithombe, wenze inhlanganisela yamasu ukuze uzivumelanise nemibono yakho.
UCruz Novillo
UJosé María Cruz Novillo, ngokungangabazeki enye yezinkomba ezingenakuphikiswa emhlabeni wemidwebo yezithombe ezingeni likazwelonke nelamazwe ngamazwe. Wazalelwa eCuenca ngo-1936. Washiya izifundo zakhe zomthetho ukuze aqale ukusebenza njengomdwebi wamakhathuni eClarín Advertising eMadrid. Esinye sesipiliyoni esashintsha umbono wakhe kanye nempilo yakhe kwaba ukusebenzisana njengomklami wezimboni we-SEDI, kanye nokuba yingxenye yeqembu lamaciko e-Spanish Pavilion e-New York Fair.
Ngo-1969, uvula esakhe studio lapho ubunikazi bezinkampani abaziwa kakhulu njengeCorreos, Banco Pastor, Urbis, Tesoro Público, Comunidad de Madrid, PSOE, COPE, El Mundo, El economista, Antena 3, Endesa, nokunye okuningi. Ngaphezu kwamaphosta amafilimu ayizifanekiselo ku-cinema yaseSpain.
Isitayela somsebenzi sika-Cruz Novillo siyisici sokusetshenziswa kwe amajamo wejiyomethri, imiklamo elula, kanye nezakhiwo ezijwayelekile ezilinganayo. Isebenzisa imivimbo elula futhi ewugqinsi.
Clara Montagut
Wazalelwa eMadrid ngo-1975. ungomunye wabaklami abahlonishwa kakhulu ekwakhiweni kwezithombe zeSpanishi. UClara Montagut uzichaza njengomklami wezithombe, umqondisi wezobuciko kanye nomdwebi wezandla.
Iminyaka emine, ubelokhu engumqondisi wezobuciko womagazini wabesilisa obaluleke kakhulu, umagazini i-Esquire. Ngaphezu kwalokho, ngaphambilini wayesebenzela omagazini bakwaPrisa noRolling Stone iminyaka engu-7.
Uklonyeliswe ngothando lwakhe lokuklama, ngendondo ye-Graffica kanye ne-NH evela ku-Society for New Design.
UJavier Mariscal
Ubani ongawazi i-mascot yama-Olympics e-Barcelona ka-1992, i-Cobi, eklanywe ngu-Javier Mariscal. umklami ngubani lungisa futhi uthuthukise isitayela sakho, kuzo zonke izinhlobo zezindawo nezifundo. Waqala ukuqeqeshwa kwakhe e-Elisava School e-Barcelona, kodwa akachithanga sikhathi waqala ukulandela indlela yakhe, elandela imizwa yakhe yokudala.
Ngenxa yemiklamo yakhe njengomklami wangaphakathi nezinto, waqala ukuqashelwa ezingeni likazwelonke nelamazwe ngamazwe. Umklami owawina imiklomelo ngo-1999, nge-National Design Award nango-2011, ngendondo ye-Goya yefilimu egqwayizayo ehamba phambili.
Manuel Estrada
Umlandeli wokudweba kusukela esemncane, uManuel waqala ukutadisha izakhiwo, kodwa ngokushesha wazishiya lezo zifundo ukuze azinikezele emhlabeni wokuklama.
Su Umsebenzi wakhe emhlabeni wezobuciko bezithombe uqala eqenjini lemifanekiso laseSidecar, lapho asebenzela khona ama-ejensi afana no-Ogilvy, uMcCann kanye ne-JWT.
UManuel Estrada uvula esakhe isitudiyo lapho azinikezela khona ekwakhiweni kwamalogo, izembozo zezincwadi, amaphosta, njll., futhi kukulena. iminyaka eyishumi yama-90s, lapho umsebenzi wakhe ufinyelela umvuthwandaba wawo futhi uba inkomba kazwelonke.
UMarta Cerda
Umculi we-Catalan, owamyisa e-United States naseNetherlands. UMarta Cerda ungumbungazi ohamba phambili umculi ohamba phakathi kwe-calligraphy nemifanekiso. Ukuzinikela akuzwayo nge-typography kuvela emakilasini e-calligraphy awathatha phakathi nezifundo zakhe.
Ngenxa yamathonya aye wawathola ngolwazi lwakhe lomsebenzi, kanye nothando ayenalo kakade lwe-calligraphy, uMarta waqala ukuba nengxenye futhi azithuthukise kuphrojekthi ngayinye ayenayo, ephethe isitayela esingenakuphikwa, kanye nokuthanda ukuthayipha kanye nomfanekiso okubonakala emisebenzini yakhe ngayinye. UMarta Cerdá usebenze nemikhiqizo eyaziwayo efana noRay Ban, Nike, Coca Cola, The Guardian, Panasonic, nezinye eziningi.
Uhlu lwabaklami bezithombe baseSpain luzoqhubeka lufaka amanye amagama amaningi, kulokhu okuthunyelwe sibalule angu-7 ayinhloko, kodwa ngokuqinisekile sishoda amanye amaningi.
Khumbula ukuthi into yokuqala okufanele uyicabangele ukuze ube umdwebi wezithombe ukuthi kufanele ube ne ikhono lokuhleleka, elinemininingwane futhi ngaphezu kwakho konke alinayo imingcele ngokudala.