Uma kunomjaho omude kunesifunda seFomula 1, lowo umjaho wosesho lweGoogle. Ezingeni le-SEO, noma ngubani ufuna ukuba owokuqala emphakathini. Lapho othile ebhala igama, uma isikhala sethu sibhekene naso, sifuna ukuvela kuqala. Yebo, ngezansi nje kwalabo abakhokhayo. Okungenani siyazama.
Ku-Google kunzima kakhulu ukuzibeka wena hhayi kuphela amathiphu kusifanele. Ithrafikhi yomsebenzisi nenani elikhulu lokuqukethwe lidlala indima. Kungakho izinyathelo ezilandelayo esizothatha kule ndatshana zingesilo iqhinga. Ziyiqoqo lezimo okufanele uzenze, kepha, akukuningi kakhulu, ukuthi uyakwazi lokhu. Okuqukethwe kufanele kuhambisane namathegi, izigaba, incazelo ye-meta, njll. Ngale ndlela uzobe ususondele endaweni 1 ekuklelisweni kumaphrofayli akho okusesha.
Okulandelayo amathiphu okuba owokuqala enjini yokusesha yakwaGoogle Bazokusondeza kuwo.
Inhlangano
Ukwenza ikhalenda yokuhlela kukuvumela ukuthi ubeke phambili imisebenzi yakho yokuqukethwe, ngena ku-cadence ngokuthumela kwakho ibhulogi nomsebenzi wezenhlalo. Okubaluleke kakhulu, gcina izithameli zakho zibambe iqhaza ngokuvimbela okuqukethwe kwakho kungamile noma kuphindaphinde.
Ukuhleleka kubaluleke kakhulu empumelelweniyize uhlelo lwakho lokuqukethwe lungeke kube lula ukunamathela ngaso sonke isikhathi. Qala ngokusetha ikhalenda, bese ubonisana - imiphi imibuzo ongayiphendula? Yiziphi izihloko ezifanelekile? Ungakhuthaza kanjani?
Hlukanisa okuqukethwe kwakho kube okuthunyelwe kwezenhlalo, okuthunyelwe kwebhulogi, amakhophi esayithi, izinkomba, amavidiyo, njll. Ngokuya ngefomethi yebhulogi, iwebhu, isayithi onalo ngesandla. Ngaphezu kwalokho, ukunyuswa kwakho, ngoba okuqukethwe akuvamile ukuphumelela kukodwa, futhi uhlele imvamisa yakho: nsuku zonke, masonto onke, nyangazonke.
Tune nezithameli zakho
Ukugxila kokuqukethwe kwakho kufanele kubhekiswe emphakathini ovakashele futhi unikele empumelelweni yebhizinisi lakho. Isivakashi esisha, isibonelo, asinakho ukwethembeka komkhiqizo. Ngakho-ke, ukugxila kufanele kube kokuqukethwe okukhuthazayo kokuguqula, okuqukethwe kanye nezinhloso, kanye namanani webhrendi ongakondliwa.
Amakhasimende akhona, okwamanje, aneqoqo elihlukile lezinto eziseqhulwini nezidingo., ngakho okuqukethwe kufanele kuphathwe ngokuhlukile. Ukubakhulisa, ukukhuthaza ukukhushulwa, nokwenza lula amakhono we-upsell kuyizikhiye zokushayela ukwaneliseka kwamakhasimende nokuthengisa okuzayo.
Ukuncintisana, futhi nobudlelwano
Ungathola amasu ebhizinisi emncintiswaneni ongabangelwa owakho. Okusho ukuthi, uma uthengisa amakha ku-intanethi, funa amagama asemqoka asetshenziswa umncintiswano wakho. Ngakho-ke ungasungula inkhulumomphendvulwano efanayo futhi uhehe ukuvakashelwa okusha kubhizinisi lakho. Ngalesi, inani lethrafikhi elifinyelela kusizinda sakho liyakhuphuka.
Izithombe, zibaluleke kakhulu kunalokho okubonakala
Ikakhulukazi lapho sikhuluma ngemikhiqizo yangempela efana namakha okukhulunywe ngenhla. Okuqukethwe okubukwayo, njengezithombe, ividiyo, kanye ne-infographics, kungaba yithuluzi elinamandla kakhulu kunoma iluphi uhlobo lomkhiqizo olubheke ukuxhumana kahle nabafundi balo.
Qala ngokuhlukanisa umbhalo womzimba ngemifanekiso ekhangayo (faka izithombe ze-Alts) ukukhuthaza izithameli zakho ukuqeda ukufunda nokukhuphula izinga lakho ezinjinini zokusesha. I-infographics futhi isiza ukuhlanganisa okuqukethwe kuzikrini ezibukwayo ihehe futhi izwakale kalula.
Abavakashi besiza sakho nabo balindele ukuthi unikele ngokuqukethwe kwevidiyo. Khombisa ubuntu bakho njengoba uxhuma nabo ngenkathi unikeza imininingwane ehlangabezana nezidingo zabo. Kanjani-kumavidiyo, amademo, kanye nobufakazi bamakhasimende wonke amathuba okucatshangelwa.
Lezi zeluleko njengabanye abaningi zingasisiza ukubeka ibhulogi yethu endaweni yokuqala. Kuyadingeka ukuthi kubhekwe amaphuzu aphezulu kakhulu, ngenxa yesidingo esikhulu esikhona kunethiwekhi. Uma sibheka ukuthi ukuthengisa noma yimuphi umkhiqizo noma ukubhala noma iyiphi i-athikili kunamasayithi ayisigidi ngaphezulu, umsebenzi omningi okufanele siwenzile. Njengoba okuqukethwe nesikhundla se-SEO ngezinhlelo ezifana ne-Yoast SEO kubaluleke kakhulu kumkhiqizo wethu.