UTanner Chrisensen: Amathiphu angama-45 Wokwakhiwa Kwe-logo Okuphumelelayo

Ubungoti nokusebenza kahle kwe-logo kusekelwe ezintweni ezahlukahlukene ezibaluleke kakhulu futhi ezizokwenza umehluko ekwakhiweni kwezinkampani kwalolu hlobo. Umbhali Tanner chrisensen siphakamisa ukukhetha kwamathiphu okuthakazelisa ngokwedlulele ngokwakhiwa kwelogo nokwakhiwa kobunikazi benkampani kunoma iyiphi inkampani. Uma udinga ukuthola umthamo wokhuthazo nohlobo oluthile lokuqondiswa, lokhu kuhlanganiswa kweziphakamiso kuzokufanela njengoglavu.

Eqinisweni, kungaba kuhle uma uma uqala amaphrojekthi akho futhi usesigabeni sentuthuko, uqhathanisa umsebenzi wakho ngalolu hlu futhi uqiniseke ukuthi kufanelana nalezi zeluleko. Kuyindlela enhle kakhulu yokuqinisekisa ukuthi awushayi indiva noma yini nokuthi amazinga ekhwalithi akhona emsebenzini wakho.

• Ungasebenzisi imibala engaphezu kwemithathu ekwakhiweni kwelogo.

• Susa noma yini engadingeki ngokuphelele ekwakhiweni kwakho.

• Uhlobo lohlobo lokuloba kufanele lube lula ngokwanele ukuthi ugogo wakho akwazi ukulifunda.

• Ilogo kumele ibonakale kunoma isiphi isimo.

• Dala umumo oyingqayizivele noma isakhiwo selogo.

• Ukungakunaki ngokuphelele lokho abazali bakho kanye / noma umlingani abakucabangayo ngomklamo we-logo.

• Qinisekisa ukuthi ilogo ibukeka iheha kubantu abangaphezu kwabathathu (3).

• Ungahlanganisi izinto zamalogo athandwayo bese uthi kungumsebenzi wokuqala.

• Ungasebenzisi i-clipart ngaphansi kwanoma yiziphi izimo, dala isithombe sakho.

• I-logo kufanele ibukeke kahle kokumnyama nokumhlophe.

• Qiniseka ukuthi uphawu luyabonakala ngokuguqulwa.

• Qiniseka ukuthi uphawu luyabonakala ngokulenza likhule usayizi omusha.

• Uma i-logo iqukethe uphawu noma uphawu, ngaphezu kombhalo, beka ngakunye ngendlela yokuthi bayaphelelisana, nokuthi bayadingeka.

• Gwema ukuthambekela kwakamuva ekwakhiweni kwelogo. Esikhundleni salokho, yenza i-logo yakho ibukeke ingaphelelwa yisikhathi.

• Ungasebenzisi imiphumela ekhethekile (kufaka phakathi, kepha kungakhawulelwe ku: ama-gradients, izithunzi, ukubonakaliswa, nemisebe yokukhanya).

• Lungisa i-logo kusakhiwo esiyisikwele uma kungenzeka, gwema izakhiwo eziyinkimbinkimbi

• Gwema imininingwane eyinkimbinkimbi.

• Cabanga ngezindawo nezindlela ezahlukahlukene okuzophawulwa ngazo ilogo: izincwajana, amawebhusayithi, ukuthengisa, ukucindezela, iphepha, ipulasitiki ...

• Cela imizwa enesibindi nokuzethemba, ungalokothi ubuthuntu futhi ube buthakathaka.

• Yazi ukuthi ngeke udale ilogo ephelele.

• Sebenzisa imigqa enzima yebhizinisi elinzima, nolayini abashelelayo bebhizinisi elithambile.

• Ilogo kumele ibe nokuxhumeka okuthile kulokho ekumelayo. Kufanele kuyivuse.

• Isithombe asenzi logo. I-logo ilogo kanti isithombe siyisithombe.

• Kufanele umangaze abathengi ngesethulo.

• Ungasebenzisi amafonti noma amafonti angaphezu kwamabili.

• Into ngayinye yelogo idinga ukuqondaniswa. Kwesobunxele, maphakathi, kwesokudla, phezulu noma phansi.

• I-logo kufanele ibukeke iqinile, ingenazinto ezilenga.

• Thola ukuthi ngubani ozobona i-logo ngaphambi kokuza nemibono ngayo.

• Ngaso sonke isikhathi khetha umsebenzi kunokwakhiwa okusha.

• Uma igama lomkhiqizo lingalibaleki, igama lomkhiqizo kufanele libe ilogo.

• Ilogo kumele ibonakale lapho kusetshenziswa isibuko kuyo.

• Ngisho nezinkampani ezinkulu zidinga ama-logo amancane.

• Umklamo we-logo kufanele ukhange kuwo wonke umuntu, hhayi nje ibhizinisi elizolisebenzisa. I-logo eyeklayenti hhayi eyenkampani.

• Dala ukuhluka. Ukwehlukahluka okuningi, maningi amathuba okuthi uzithole kokufanele.

• I-logo kumele ibukeke ifana kuzingxenyekazi eziningi.

• I-logo kufanele kube lula ukuyichaza ukuze umuntu oyedwa ayichazele omunye.

• Ungayisebenzisi imigqa yamathegi ku-logo.

• Sketch imibono usebenzisa ipensela nephepha ngaphambi kokusebenza kukhompyutha.

• Gcina ukwakheka kulula. Kulula okuphelele ngokwengeziwe.

• Ungasebenzisi izimpawu ze-swoosh noma ama-globe.

• I-logo akufanele iphazamise, kufanele yazise.

• Kufanele uthembeke esikhundleni sakho.

• I-logo kufanele ilingane ngokubukeka.

• Gwema imibala ekhanyayo ye-neon nemibala emnyama, emnyama.

• I-logo akumele yephule noma iyiphi yale mithetho eshiwo ngenhla.

Ngincoma nendatshana engasiza kakhulu kulokhu: Imibuzo ebalulekile yokubuza i-logo yakho