Umqondo ovela kulogo yomkhiqizo wesicathulo seCrocs uyinikeza "ukubukeka" okusha okuqabulayo

Lokhu rUmklamo welogo we-Crocs shoe brand Kuyasiza ukukhombisa ukuthi ungabamba kanjani okushiwo ilogo yangempela futhi ngaleyo ndlela wazi ukuthi ungayithatha kanjani uyise okusha. Lokhu akusho ukuthi bebeqinisile, kepha kuyakhombisa ukuthi kubaluleke kangakanani ukwazi ukuthi ungabamba kanjani okushiwo uphawu.

Kulokhu kungamaCrocs nezicathulo zakhe ezinomlingiswa oyinhloko njengengwenya futhi lokho kumamatheka okwazi ukudala ukumamatheka ebusweni bethu. Ingabe leso sici ICrocs engenankinga ethathe ilogo entsha ngokuphelele, yize kunokuthinta kwesimanje.

Sasuka kuleyo ngwenya emhlophe ngalokhu kumamatheka okungenandaba futhi lokho kubeka ngomfanekiso wengwenya kodwa nge-silhouette yayo futhi inikeze ukubonakala njengesicathulo. Umqondo ngokwawo muhle, kepha mhlawumbe uphambuka kakhulu kude nobuhle boqobo bomkhiqizo.

Buka lokhu okuthunyelwe ku-Instagram

I-logo rebrand ye @crocs - Isungulwe ngo-2002 futhi ngemali engenayo yonyaka engaphezu kwamadola ayizigidi eziyizinkulungwane zamaRandi, iCrocs isibe ngenye yezinkampani ezinkulu kakhulu zezicathulo emhlabeni. Ngokomlando obonwa njengombukiso 'omubi', amaCrocs eminyakeni edlule abe yintandokazi yabaculi abasebenzayo kanye ne-fashion vanguard ngokuvuselela isithombe sabo esidumile sokukhuluma nezethameli ezintsha. Lo mqondo we-rebrand waphefumulelwa yisithonjana sodumo njengesisekelo semascot yabo 'Croc'. Yini enye engingayisho? Ngiyazithanda izingwenya zami!

Okuthunyelwe okwabiwe ngu UStephen Kelleher (@ stephen.kelleher.studio) kuvuliwe Aug 6, 2019 ku-8: 55am PDT

Eqinisweni, kusobala kakhulu ngezicathulo ukuthi zingadluliswa, ngoba kwesinye isikhathi okusobala kumkhiqizo owaziwa kahle, kungaba nokuzuzisa. Into emangazayo ukuthi lokhu kuklanywa kabusha akuthunyelwanga ngumkhiqizo ofanayo, kepha kuthunyelwe umklami uStephen Kelleher owenzile.

Kwabaningi ithuthukisa okwangempela futhi empeleni ukugqama kwesithunzi sesicathulo esinemibuthano emine engenalutho kushaya isipikili ukuze ingwenya ivele futhi nokubukeka kwayo okunganaki kungalahleki.

Njengoba abanye abaklami besho kwesinye isikhathi Futhi kwenzeke kanjani nge-logo yeMidlalo Yama-Olimpiki yaseTokyo 2020, kwesinye isikhathi ukwakhiwa kabusha okwenziwa ngumklami Ngaphandle kwemvume yomkhiqizo, ithuthukisa lokho i-ejensi engakufinyelela; ngenkokhelo ephezulu elandelayo eyenzelwa yona.