Akungatshazwa ukuthi IBurger King yinkampani ebiyingxenye yomphakathi wethu isikhathi eside, eside. Kodwa wazini ngomlando welogo ye-Burger King? Kwesinye isikhathi, ukubheka emuva kumabhrendi akudala kungakusiza ukuthi utshale iphrojekthi, noma ufunde kalula ukuthi yiziphi izici ezishintshwayo ekwakhiweni kwesithombe ukuze kuthuthukiswe ilogo.
Kulokhu sizogxila emlandweni weBurger King futhi nizokwazi ukuthi ilogo yabo yokuqala beyinjani nokuthi bebelokhu beshintsha kanjani eminyakeni edlule befika kweyamanje, futhi ngokwenza kanjalo bathuthukisa ukubonakala kwabo okubonakalayo lapho bebhekene nokushintsha kwemfashini kanye nokuthuthukiswa komphakathi. Kwenze?
Yadalwa nini i-Burger King?
Umthombo: I-PixartPrinting
Ngeke kushiwo ukuthi iBurger King yayinomgwaqo oyitiyela ogcwele ama roses njengoba kungenjalo. Usuku lokuqala olubalulekile emlandweni walo ngu-1953.
Ngaleso sikhathi sitholakala eJacksonville, eFlorida, lapho kumiswa khona i-Insta Burger King edolobheni.
Nokho, ngemva konyaka, inkampani ibonakala ingahambanga kahle futhi baqala ukuba nezinkinga zezimali. Ngakho-ke osomabhizinisi ababili, uDavid Edgerton noJames McLamore, bathenga inkampani ukuze bayethule kabusha. Futhi ngalokhu, isinqumo sokuqala abasithathayo ukufushanisa igama labo libe yiBurger King.
Kodwa ngisho nalelo gama alishintshwanga "isiqalekiso se-Burger King" ngeke kubathinte. Futhi hhayi bona kuphela, kodwa bonke labo ababedlula, omunye emva komunye. Kungashiwo ukuthi uBurger King ube “nobaba” abaningi kuze kube kowokugcina, iqembu leRestaurant Brands International.
Umlando we-logo ye-Burger King ukuvela "kwempilo" yayo.
Ukukhumbula konke lokhu okungenhla, akungabazeki ukuthi umlando we-logo ye-Burger King ngeke ube mfushane. Ishintshe i-logo yayo izikhathi eziningi, nakuba kusukela ngo-1969 igcine isisekelo futhi iye yabhekana nokuthinta kanye "nokuphakamisa ubuso". Kodwa kube njani? Ake sibone ukuvela kwayo.
Ilogo yokuqala ye-Burger King
Ukuze sazi i-logo yokuqala yalolu phawu kufanele siye ngosuku olwadalwa ngalo, okungukuthi, ngo-1953. Njengoba uzokhumbula, igama lakhe kwakungu-Insta Burger King, kodwa kulogo lwayo igama elithi “Insta” alizange livele.
Kuyinto a isotype, okungukuthi, umbhalo othi Burger King futhi, ngaphezu kwawo, ilanga njengokungathi liyavela. Akudingekile ukusho, konke kwakumpunga.
Kumdali kwakuyindlela yokusho ukuthi ukudla okusheshayo kuyakhula futhi kwakuyisiqalo ukuthi, nakuba kwakusaqalwa, kuzoba okubalulekile.
Kodwa lahlala khona.
Umzamo wesibili wokugqama
Ngonyaka olandelayo, lapho u-Edgerton noMclamore bethatha izintambo, banquma hlukana nelanga, negama elithi Insta. Ngalokhu bakha uphawu ngomqondo wangempela wegama. Ngisho, basebenzisa i-Burger-King. Yilokho kuphela.
Ifonti ibigcinwe igqamile ngemiphetho edlangile, kodwa ngaphandle kokuhlotshiswa.
1957 kwaba unyaka woshintsho
Umthombo: Tentulogo
Umbala usufikile. Futhi futhi ireferensi yokuhumusha kanye nencazelo engokoqobo yegama. Injani ilogo?
Awu, ake siye izingxenye. Okokuqala kufanele inkosi ihlezi kanye nengilazi yesiphuzo esikhulu (kufakwe utshani). Uhlezi phezu kwe-hamburger futhi uncike ophawini lwe-Burger King kanye nesisekelo esifundeka ngokuthi Ikhaya Le-Whopper.
Futhi konke lokhu ngombala.
Iwuphawu oluyinkimbinkimbi, olunezici eziningi okufanele uzibheke, futhi ezihlaba umxhwele uma ziqhathaniswa nazo zonke ezedlule esizibonile kuze kube manje. Kodwa kwenza umehluko nalokho ababekuthengisa: amabhega neziphuzo.
Kwakungekubi, uma kubhekwa ukuthi bayigcina iminyaka engu-12.
Unyaka wenguquko
Futhi yilapho eminyakeni engu-12 kamuva, ngo-1969, kwafika ushintsho, futhi mhlawumbe olufana kakhulu nolukhona njengoba bekwazile ukuligcina ngokulungisa okumbalwa.
Kanjani? Ngakho-ke cabanga nge-hamburger bun. Hhayi-ke, ikakhulukazi iziqongo ezimbili zebhanti ye-hamburger enombala ophuzi noma okhilimu. Futhi, phakathi nendawo, igama elithi Burger (futhi emgqeni olandelayo) iNkosi. Hhayi-ke, lelo logo abalwenzile ngalolo suku.
Kulokhu, i-typography yanikeza ukubaluleka okukhulu egameni elithi King kunakuBurger (eyayinosayizi omncane othize. Futhi, kwakuwuhlobo lokubhala oluyindilinga nolukhulu, ngokubomvu.
Kwakuwuphawu olugqamayo ngaleso sikhathi futhi olwaludume kakhulu ngenxa yendlela olwaluhlobanisa ngayo umkhakha walo nophawu. Futhi iqiniso liwukuthi kusukela kulolu suku kuncane okushintshile (ngaphandle kwesenzakalo esisodwa lapho "izimvu ezimnyama" zaphuma).
I-facelift ngo-1994
Ukugcina uphawu eyayivele inalo ngo-1969, kuleli cala ngo-1994 banquma shintsha ukuthayipha kombhalo we-Burger King futhi ukwenze kube nokulinganisela okwengeziwe, ngezinhlamvu eziqinile futhi kube nombala ogqamile, okubomvu okuqinile kokuwolintshi. Lokhu kwakwenza kwagqama nakakhulu.
Ukuqamba kabusha okusha
Ngo-1999 umkhiqizo wenze ushintsho olusha ku-logo. Esimweni esinjalo wayithuma enkampanini yakwa-Sterling Brands futhi, nakuba bagcina isisekelo, okungukuthi, i-hamburger bun kanye negama eliphakathi, linikeze umphumela onamandla kakhulu. Phakathi kokunye, benza isinkwa sibonakale sinevolumu. Ngaphezu kwalokho, zandisa kakhulu izinhlamvu zaze zaphuma ezinkweni. Futhi ekugcineni bengeza ucezu oluluhlaza okwesibhakabhaka, olushubile ngezansi kunangenhla.
Eqinisweni, le logo kungenzeka kube yileyo oyikhumbulayo kodwa akusiyo yamanje, ngoba ngo-2021 sebeyishintshile futhi.
Sibuyela emuva ku-1994
Uyalukhumbula uphawu esakutshela ngalo ngo-1994? Hhayi-ke, ngaphandle kwama-tweaks ambalwa, yilogo abathi ngo-2021 baphinde bayisebenzisa futhi.
Futhi yilokho ababekufuna nikeza inkampani "i-retro" ne-nostalgic touch. Empeleni kuthiwa iwukuqhubekela phambili kweyango-1969 kodwa siyibona ihlobene kakhulu neyango-1969. Umehluko nje ngalena ukuthi isethi yonke ifakwe umngcele ompunga omhlophe.
Manje njengoba usuwazi umlando welogo ye-Burger King, ukhetha yiphi?