Konke okuphathelene nesithombe. Ngisho, namuhla konke. Sithi yimikhiqizo emikhulu engatholakali kunoma ngubani ofuna ukuqala ibhizinisi elincane. Lesi simo senzeka kuzo zonke izindawo. Futhi uma sikhuluma ngama-logo amakhulu, sikhuluma ngama-studio amakhulu wokuqamba amahle. Kepha lokhu akudingeki ukuthi kube kanjena. Kunezitudiyo ezizimele eziqhubeka nokusebenza zinjalo, umehluko kuphela ukuthi bakhe imikhakha emikhulu.
Imikhiqizo eminingi enkulu ngangokunokwenzeka Airbnb Babengewona "amahlelo" uma kukhulunywa ngokukhetha isitudiyo sophawu lwabo. Kulokhu babheke okuhlukile, ngakho-ke bakhetha isifundo esizimele esibanikeza imiphumela abanayo namuhla. Namuhla sizokukhombisa izitudiyo eziyisithupha ezizimele ezidale izinhlobo ezinhle.
Asinayo enye, iPentagram
«Isitudiyo esikhulu sokuzimela esikhulu kunazo zonke emhlabeni«Okungenani yindlela abazichaza ngayo futhi okungenani yindlela ebukeka ngayo ngaphandle. Akuwona nje noma yimuphi umkhiqizo ongabhekana nezinselelo uPentagram abe nazo futhi enze kanjalo ngempumelelo enjalo.
Eyasungulwa eLondon ngo-1972, ukubonisana ngemikhakha eyahlukahlukene kwakhiwa kuzungeze iqembu labalingani (19 ekugcineni kubalwa) ngamunye neqembu lakhe, abafaka isandla ngokulinganayo ebhizinisini futhi babelana ngemali engenayo.
Ngabalingani abayisishiyagalolunye eLondon, abayisishiyagalombili eNew York, noyedwa eBerlin nase-Austin, iPentagram isabalalise imodeli yayo eyingqayizivele nengakaze iphumelele emhlabeni jikelele. Ukuphatha imikhiqizo efana ne-Samsung noma ifilimu kaSteven Spielberg ethi 'Ready Player One'.
Ukuhambisa Umkhiqizo
Futhi yize lokhu kungesona isikhundla, kuyadingeka ukubeka lo mkhiqizo endaweni yesibili. Ngenxa yesikhathi nokubaluleka kwemikhiqizo esebenza ngayo. Futhi yilokho Ukuhambisa umkhiqizo Kungenye yemikhiqizo edale amaphrojekthi abaluleke kakhulu esikhathini sethu futhi aqashelwa kakhulu.
Ngaphezu kokubeka uphawu kwezokuxhumana nokuxhumana, i-ejensi ehlukahlukene yemikhakha futhi isebenza ngokubonisana nokwakhiwa yolwazi, imikhiqizo namabhizinisi wokudala. Phakathi kwazo kukhona akwaziwa kangako Facebook. Namanye amagama afanele njengeNetflix, EA, BBC kanye neGoogle uqobo. Amagama angafisi umona kunoma yiliphi izwe.
i-elwood
Isungulwe eLeeds ngo-1977, u-Elmwood uzichaza ngokuthi "yi-consultancy design design brand esebenza kakhulu emhlabeni" futhi unemiklomelo eminingi ye-DBA yokuxhasa leso simangalo esikhanyayo. U-Elmwood usungule nenethiwekhi yesitudiyo yomhlaba wonke eLondon, Leeds, New York, Melbourne, naseSingapore.
Iphothifoliyo ye-ejensi isukela ku-FMCG isebenza kokuthandwa yiFairy, i-Galaxy ne-Hovis.
UJones Knowles Ritchie noma i-JKR
Wazalelwa e-UK ngo-1990, u-jkr ungowesithathu indie endala kulolu hlu ngemuva kwePentagram ne-Elmwood. Futhi kunabasebenzi abangaphezu kuka-200 abasabalale eLondon, eNew York, eSingapore naseShanghai, futhi kunokusabalala okunempilo komhlaba wonke okumemeza ngakho.
Impela imikhiqizo le nhlangano esebenze nayo ayikhangi kangako emehlweni akho. Kepha lokho akusho ukuthi azibalulekanga kangako. Futhi, kuyathandeka. Futhi ukuthi i-JKR idale izithombe ezifana neDomino's Pizza, Budweiser neHeinz.
Othile
"Imibono emihle, yakhiwe kahle" yisiqubulo se-SomeOne. Kusukela ngo-2005 uzimisele "ukwethula ngamasu, ukuvula kabusha nokuvikela ama-brand emhlabeni jikelele." Kodwa-ke, lesi bekuyisifundo esizimele ebengingasazi kuze kube muva nje. Futhi konke lokhu bekungukuxokozela okwenziwe isithombe sokugcina abasidalile. IPhalamende lase-UK linqume ukuvuselela isikhungo salo ngesithombe esisha. Ukuze enze lokhu, ukhethe i-SomeOne njengesifundo ukuthi ayisungule, ngaphandle kokushaya amehlo abezindaba abaningi nochwepheshe kulo mkhakha.
Kepha i-SomeOne ayibonwa yilokho okubizwa nge- 'miss' e-UK. Lo mkhiqizo usebenze namagama awo. Okufanele kwaziwe: IDisney njengesithombe ngefulegi, i-Intel noma i-Eurostar.
I-Studio Studio
Futhi njengoba sethule ngaphambili kubhulogi, umkhiqizo ofana ne-AirBnB ubufuna ukuwethemba I-Studio Studio. Kepha hhayi ngenhlanhla. Kuyaziwa ukuthi lolu cwaningo oluzimele lusazi kahle isithombe. Futhi yize bekuyisifundo bebesemsebenzini iminyaka eyi-9 kuphela nalapho ilogo ye-AirBnB yadalwa ngisho nangaphansi. Igama lakhe liyazikhulumela.
I-AirBnB ibimunye kuphela, kodwa kukhona iPremier League yeSoccer neDeliveroo yokudla ekhaya.