Umlando obukwayo womhlaba unemibala yethonya lobuciko besikhombisa, ukuthwebula izithombe, bonke ubuciko beplastiki futhi nakho ukukhangisa. Futhi kungukuthi ngendlela efanayo lapho ifilimu yasenganekwaneni lihlala liboshelwe ohlotsheni lwesikhathi samanje, izingcezu ezihamba phambili nemikhankaso yokukhangisa nayo ibonakala ifriziwe ngesikhathi, ihlale ikhona njengamanje. Ekupheleni kosuku kungenye ubuciko (yize kunjalo ku-elite ethe xaxa yezentengiso).
Isibonelo esihle ukukhethwa okwenziwe yikhasi leBusiness Insider nezikhangiso ezimake ngaphambi nangemva futhi ezicishe zathuthumela umhlaba. Eqinisweni, lezi zingcezu zisaphila nanamuhla, ngoba ziyaqhubeka nokusetshenziswa nokukhunjulwa ngezindlela ezihlukile. Uma unesithakazelo kule ndaba, ngincoma ukuthi ubheke Iziqubulo ezingama-25 ezimake ngaphambi nangemuva.
Ijusi le-Orange elidakiwe. 1907.
Ekuqaleni kwekhulu lama-1907 kwakukhona insalela enkulu kakhulu yamawolintshi emkhakheni wezolimo. ICalifornia ibisenkingeni njengoba bebeqoqa izithelo eziningi kakhulu kunalezo ebingathengiswa. Liyini ikhambi? Kwavela ngo-XNUMX ngaphansi kwecebo elingakaze libonwe: Nika ukuthandwa namandla isithelo okukhulunywa ngaso ngokwelashwa okusha nokwethulwa. Sikhuluma ngejusi lewolintshi. Le poster ingeyalomkhankaso owenziwe yi-Lord & Thomas agency.
Ngiyakufuna. 1916.
UMalume Sam wasenganekwaneni wazuza ukuthandwa okukhethekile phakathi neMpi Yezwe I, yize ukuzalwa kwayo njengomqondo kwavela eMpini ka-1812. Kungokwenziwa samuntu kwe-United States okwenzelwe ngokuphelele ukugqugquzela omncane kunabo bonke ukuthi angene emseleni alahlekelwe yimpilo yakho. Kube nomthelela omkhulu, kwaze kwaphrintwa amakhophi angaphezu kwezigidi ezine phakathi kuka-1917 no-1918 wenguqulo edume kakhulu, okuyiyona esinayo lapha.
Singakwenza! Ngo-1942.
Sinesithenjwa sabesilisa esenzelwe ngokuphelele ukuxhumana nabantu abasha futhi sibakholise ukuthi babambe iqhaza empini. Vele ngemuva kokuhlolwa kokukhangisa nokutholwa kwemiphumela ephumelelayo phakathi kwabantu nokuzinikela kwabo kwiMpi Yezwe I, kube nesisekelo esihle sokusebenza kolunye uhlangothi lwemali. Mayelana neMpi Yezwe II, kwavela uphawu lowesifazane onamandla, ongena emhlabeni womsebenzi nokumaka indawo yakhe. Le mibono yayihlotshaniswa neMpi Enkulu ukugqugquzela abasebenzi besifazane emafektri kaWestinghouse Electric ababezokwenza izigqoko zokuzivikela ezazizogqokwa amasosha. Eminyakeni engamashumi amathathu kamuva lesi sithonjana saphinde savela njengophawu lobufazi nokuvuka kwabesifazane. Njengamanje isasetshenziselwa umthwalo wayo obalulekile ngokuhlukahluka kwabaculi nezinkampani. Isibonelo, uBeyoncé.
Amadayimane angunaphakade. Ngo-1947.
Iqiniso lokuthi namuhla sisebenzisa izindandatho zedayimane njengophawu oluyinhloko lwenkambiso yomshado nalo linomsuka walo kwezokukhangisa. SisekuCindezelekeni Okukhulu nenkampani yakwaDe Beers eyakhipha futhi yasika amadayimane okwathi, lapho ebhekene nenkinga enkulu kangaka, ayesesimweni esibucayi ezingeni lebhizinisi. Ngemuva kwalokho baqasha inkampani ye-NW Ayer esungule isu eliphakeme: Ukuhlanganiswa kwedayimane ngokuzalwa okuphezulu nothando. Kusukela lapho babezodayisa amadayimane emindenini ecebe kakhulu.
Zinike ikhefu lekhofi! 1952.
Uma sikhuluma ngaleyo mikhankaso yokukhangisa eguqule imikhuba yabantu bonke emhlabeni. Asikwazi ukungakunaki okwenziwa yiPanAmerican Coffee Bureau. Bahlaziye impilo yesisebenzi esijwayelekile, bethula umkhiqizo owanelisa esinye sezidingo ezisobala kakhulu: Phumula futhi uphumule phakathi nosuku lokusebenza. "Zinike ikhefu lekhofi" yaba yinganekwane yezisebenzi emhlabeni wonke futhi yenza ikhofi laba isiko elibalulekile kunoma iyiphi inkampani.
Indoda kaMarlboro. 1954.
Yize ekuqaleni iMarlboro kwakuwuphawu olwalwenzelwe abesifazane, lapho umonakalo owabangelwa ugwayi empilweni wawubonakala ngawo-50, inani labathengi lehla kakhulu. Kwakufanele benze okuthile. UPhillips Morris & Co bekufanele basungule isu lokuthola amakhasimende amaningi: Bathengise nakubantu besilisa. Indoda kaMarlboro yayiyimpendulo kule nkinga futhi yakhiwa yi-Leo Burnett ejensi Yomhlaba Wonke. Abasunguli bayo bathi ukubhema osikilidi abahlungiwe, okwasungulwa ngalesi sikhathi ukunciphisa ukulimala komuthi, nakho kwakuyinto yomuntu wesilisa. Ukuziphatha? Ukushushumbisa impilo yezigidi zabantu? Lokhu ngolunye udaba, kepha bayifezile inhloso yabo.
Cabanga Encane. 1959.
Ngaseminyakeni yama-XNUMXs, kwaba khona igagasi lokuthengwa kwabantu abaningi futhi i-ejensi kaDoyle Dane Bernbach yashintsha indlela yokukhuluma nomphakathi. Ngenkathi eminye imikhankaso igxile ekwenyusweni kwemikhiqizo kanokusho nezimoto, iVolkswagen yanquma ukukhuthaza inguqulo yayo encane futhi esebenzayo ngoba yayazi ukuthi izofinyelela izithameli eziphakeme ngesikhathi somthengi onjalo.
Isikhangiso sika-Apple seSuper Bowl sika-1984.
I-Apple ibingeke ibe khona kulokhu kukhethwa futhi ukuthi inkampani ngeSuper Bowl ka-1984 yethule ikhompyutha yayo iMacintosh futhi yathi lowo nyaka kuzoba ukuzalwa kobuchwepheshe futhi izoguqula umhlaba unomphela.
Kwenze nje. 1988.
Isikhangiso sokuqala lapho iNike ibinesiqubulo esithi "Just do it" sikhombisa umsubathi uWalt Stack egijima ewela iGolden Gate Bridge phakathi noqeqesho lwakhe lwansuku zonke. Bekulula, kuyashesha futhi kugqugquzela: Abantu bekufanele bazibekele imigomo emisha futhi basebenze ukuhlangabezana nayo. Isina kakhulu kusukela ngaleso sikhathi, ikakhulukazi iminyaka engama-25 futhi isaqhubeka nokukhanya ngokusebenza kwayo.
I-Red Bull Stratos. 2012.
Kwakungenye yemikhankaso ebi kunazo zonke ezake zenziwa. Okhthoba 2012. UFeliksi Baumgartner uzethula kumakhilomitha angaphezu kwama-38 ngaphezulu kweplanethi yePhasi ukukhangisa ngeRed Bull brand. Isu elingenakuhlulwa. Umcimbi omangazayo, umcimbi oshaqisayo owawuyiRed Bull ngasikhathi sinye.