Umkhiqizo Yiluphawu olwehlukanisa inkampani eyodwa kwenye, yilona olukhomba insizakalo enikezwayo noma umkhiqizo othengiswayo, kumthengi yilokhu okubeka izintandokazi zakhe uma kuziwa thenga izimpahla zabathengi ngokujwayelekile.
Inani lomkhiqizo, lokhu kukodwa sekuvele kunobunikazi bayo, idlulisa umlayezo, yamukela umthengi, imnike umlomo ovulekile mayelana nokuthi imeleni, inikeze isimo, iphakamisa ikhwalithi, udumo, imfashini, njll. futhi yilokho isithombe somkhiqizo omuhle sibiza amagama ayinkulungwane.
Kepha lo mqondo unomlando wawo futhi ngaphakathi kuwo ukuvela kwawo kwemvelo, ekuqaleni umkhiqizo wakhonza ukunikeza ubunikazi bokuma kwemikhiqizo, okwakusikisela ikhwalithi yaso noma hhayi ngokuya ngemvelaphi yayo, lokhu kukhonjwa kwakwenziwa ezitsheni zobumba ngaphambi kokuzidubula ukuze indawo evela kuyo igxishwe kubo, kuthathwe inani layo lokukhomba cishe ngekhulu le-XNUMX.
Kamuva, ezinkathini ezibizwa ngokuthi i-Middle Ages, i- brand collective lapho izingcezu ezahlukahlukene ezazibambe iqhaza kwinqubo yokukhiqiza zakhonjwa kumkhiqizo futhi ezazibekwe njenge uphawu lokuqinisekisa kwalokhu, isibonelo esisitholile ekwakhiweni kwezindwangu lapho ucezu lwaluthwala uphawu ngalunye olube nomthelela ekwakhiweni kwalo, ekulukeni, kudayi, njll.
Ngekhulu leshumi nesishiyagalolunye, abathengi baqala ukwenza hlanganisa umkhiqizo nomkhiqizo Ukuze wehlukanise kokufanayo, ngaleso sikhathi ukwanda kwemikhiqizo nezimpahla zabathengi kwenze kwadingeka ukwenza lezi zinhlangano.
I ukuguqulwa kwezimboni Futhi ngalo, lo mkhiqizo uthola uhlamvu olusha, olusezingeni eliphezulu kakhulu lapho ukubonakala kokupakisha nezinto ezicacile kuzo kwenza kube lula ukwehlukanisa umkhiqizo owodwa komunye, nokusebenza hhayi komkhiqizo kuphela, kodwa nokubukeka ngayo. izinzuzo zayo, nenani lanikezwa ezinye izakhi ngaphandle kwekhwalithi yomkhiqizo uqobo.
Le ndlela yokuhlukanisa neyokuhlonza eyayitholwe ngomkhiqizo, yenyukela ku imikhiqizo emikhulu yezinkampani uhla lwemikhiqizo nezinsizakalo zalo zibanzi, zingahle noma zingahlobene kodwa ziqukethe isithombe, ilogo, igama, njll.
Inkampani ingakwazi dala umkhiqizo wakho bese uwusebenzisela ukuthakazelisa kwakho futhi kube lula, lezi ngezinye zezindlela abavamise ukuzisebenzisa:
Umkhiqizo ohlukile
Kubandakanya ifayili ngalinye le- imikhiqizo nezinsizakalo zenkampani, lapho umsebenzisi egcina isithombe, usixhuma ngokushesha nalokho okuthengiswa yinkampani, isibonelo, kuphela imikhiqizo yekhompyutha, kuphela imikhiqizo nezinsizakalo zezilwane ezifuywayo, njll.
Kunezinkampani ezinkulu ezingakhonjwa kalula ngokubheka nje uphawu lwazo, njenge-IBM ne-HP.
Umkhiqizo ngamunye
Uma uphakathi komkhiqizo omkhulu, unikezwa i- ukuzimela okuzimele kumkhiqizo wabo ngamunye, lokho kuvame kakhulu ukuwabona kuleyo ye-P & G.
Umkhiqizo oxubile
Kuyinto a inhlanganisela yomkhiqizo owodwa nomkhiqizo ngamunye. Kunezibonelo eziqondile kakhulu embonini yezimoto, umthengi usevele uhlobanisa amamodeli ezimoto azikhethelayo nomkhiqizo, isibonelo, iJeep Cherokee, i-Chevrolet Cruze, iFord Explorer nokunye.
Umkhiqizo wokusabalalisa
Lokhu kusetshenziselwa ukukhomba imikhiqizo nezinsizakalo ngohlobo lomuntu ozozimaketha, zibizwa nangokuthi amamaki amhlophe futhi angamanethiwekhi wokusabalalisa ngobuningi agxile ekuthengisweni kwemikhiqizo.
Kulabo abanamabhizinisi amancane noma abazowakha, lolu lwazi luzoba wusizo olukhulu kubo khomba ukuthi hlobo luni lomkhiqizo onalo futhi uma ngabe kufanele noma uluphi uhlobo lomkhiqizo okufanele ulwakhe ngokuya ngemikhiqizo nezinsizakalo ozozinikeza abasebenzisi. Izosizakala nakubathengi ngoba manje izinto eziningi zizochazwa mayelana nemikhiqizo ebesicabanga ukuthi siyayazi ngokuphelele.