Ubunikazi obubonakalayo ukumelwa ngokomkhiqizo komkhiqizo. Kubaluleke ngokwedlulele ngoba ixhumana futhi ikhombisa ifilosofi namagugu enkampani emphakathini. Ubunikazi obubi obubonakalayo bungadlulisa isithombe esingalungile senkampani, konakalise idumela layo lenkampani, njengoba ubunikazi obubonakalayo obusizayo busiza ukuhlanganisa isithombe esiqinile futhi esihambisanayo. Ezikhathini lapho ukuxhumana kubalulekile, futhi okuningi, izinkampani kufanele zilwele ukulawula lokho ezikhulumayo, zicabanga ukuthi zihlala zidlulisa umlayezo, ukuthi bafuna noma cha. Ukuklama isu lokuxhumana ukuphela kwendlela yokuqondisa isithombe ukuthi abathintekayo bazohlanganisa inkampani futhi ubunikazi obubonakalayo ngokungangabazeki buyingxenye yalelo su.
Izinkampani ziya ngokuya zikhathazeka ngokuya emakethe ngobunikazi obucabangayo, nobukhangayo ngokuhambisana nomoya nezinhloso zebhizinisi labo. Izinhlangano ezinokuhlangenwe nakho kweminyaka emikhakheni yazo ehlukene ziguqula ubunikazi bazo ukuze zibonise kwezinye izimo udumo lwazo noma ukuzama ukuvuselela isithombe sazo ukuze zivumelane nesikhathi samanje (njengoba kwenzeka kuBurger King noma eMcDonalds). Imikhiqizo emikhulu, eyisibonelo maqondana nokuphumelela kwezebhizinisi, icwenge ukubonakala kwayo iminyaka. I-Apple, ngokwesibonelo, ibilokhu isebenzisa izinguquko eziqhubekayo ukuthola okhiye abayenza namuhla ibhentshimakhi ngokwakhiwa komkhiqizo. Kepha… Kwakhiwa kanjani ubunikazi bomkhiqizo? Qhubeka ufunde ngoba yilokho engizokutshela khona kulokhu okuthunyelwe.
Ukuhlela kwangaphambili
Isidingo esiyisisekelo sobunikazi obubonakalayo bomkhiqizo ukusebenza ukuthi sihambisane, iyahambisana nemodeli yebhizinisi, ngamanani wenkampani futhi iyahambisana nezinto eziyibhalayo. Lokhu kungaguquguquki kungatholakala kuphela ngokuhlela kunqubo yokudala nangomsebenzi ophelele wocwaningo.
Imikhiqizo esanda kwenziwa
Lapho umkhiqizo uqala kusuka kuziro, kunengqondo ukuthi kukhona ukuthambekela okuthile kokuzama. Amabhizinisi aguquka ngokuhamba kwesikhathi futhi achazwe kabusha ukuhambisana nezidingo zemakethe (eshintsha njalo). Kodwa-ke, ngaphambi kokuqala ukuklama ubunikazi obubonakalayo bomkhiqizo kuyadingeka ukuphendula imibuzo ethile eyisisekelo:
- Uyini umgomo, umbono kanye namagugu enkampani?
- Yini imodeli yebhizinisi?
- Ziyini izithameli ezihlosiwe? (Ngikhuluma nobani njengenkampani)
- Iyiphi indawo engifuna inkampani ihlale kuyo emakethe?
- Ziyini izinhloso zebhizinisi?
- Ziyini izinjongo zokuxhumana?
Ukuphendula le mibuzo kubalulekile, ngoba kuyizinkinga, njengenkampani, okumele sazi ukuthi singaxhumana kanjani (kungaba ngaphakathi noma phesheya). Uma singazi ukuthi ungayiphendula kanjani le mibuzo ngamagama, sihlose ukukwenza kanjani ngezinto ezibonakalayo ngobunikazi benkampani?
Izinkampani ezinerekhodi elithile lomkhondo
Endabeni yezinkampani ezinerekhodi elithile lomkhondo, izinkampani okungenzeka ukuthi sezivele zinobunikazi obubonakalayo kepha zifuna ukukuguqula, inqubo iyafana. Kodwa-ke, kuleli qophelo kufanele cabangela isithombe samanje sebhizinisi yomkhiqizo ohlanganisiwe kuwo wonke umlando wenkampani. Isithombe senkampani, empeleni, isithombe umphakathi onaso wenkampani, kufaka phakathi ubandlululo esinalo ngaphambi kokwazi umkhiqizo kanye nezahlulelo esizakha ngemuva kokubazi nanjengomphumela wesipiliyoni.
Ubunikazi obakhiwe kahle busiza kakhulu ekuqondiseni abantu abathintekayo esithombeni lokho, njengenkampani, singathanda ukukudlulisa. Uma inkampani yakho isivele isebenza, ngaphambi kokuzifaka enqubeni yokuguqulwa kobunikazi obubonakalayo, khathazeka ngakho buza wazi yiziphi izilaleli zakho ezinalo mkhiqizo. Uma wazi, zibuze ukuthi ngabe leso isithombe ofuna ukusidlulisa, iyiphi ingxenye yephutha (ebuhleni noma kokubi) ubunikazi bakho obubonwayo obunayo nokuthi yini okufanele ubonwe ngayo.
Ucwaningo: yazi ukuncintisana, umongo kanye nemakethe
Njengoba kubalulekile ukwazi inkampani ukuthi ichaze ubunikazi obubonakalayo bomkhiqizo, Ukwazi umongo lapho ibhizinisi lizokwenzeka khona kusiza ukuklama ukuthi kusebenze kangcono. Ngaphambi kokwethula umkhiqizo wakho, phenya ukuthi yini okusebenzayo endaweni ozobamba iqhaza kuyo bese uthola ukuthi ezinye izinkampani kulo mkhakha zenzani, Ukufunda emaphutheni nasekuphumeleleni komncintiswano kungumqondo omuhle! Ngokuya ngobunikazi obubonakalayo kukhona nemfashini futhi ukungazazi kungaholela ekutheni wakhe umkhiqizo ophelelwe yisikhathi okwenza ubone emakethe njengenkampani ephelelwe yisikhathi futhi engakwazi ukuthatha izinselelo zamanje, buyekeza njalo isiko lakho elibukwayo.
Dala ibhukwana lobunikazi obubonakalayo benkampani
Incwajana yobunikazi benkampani ebonakalayo ihlanganisa ndawonye zonke izakhi ezakha ubunikazi obubonakalayo bomkhiqizo futhi kuyithuluzi eliwusizo kakhulu elisiza ukufeza enye yezinhloso ezibaluleke kakhulu zokuxhumana zenkampani: ukuhlangana. Bese ngizokutshela iziphi izinto eziyisisekelo kumanyuwali wobumbano obonakalayo obumbene futhi lokho, ngakho-ke, kufanele kuchazwe futhi kuklanywe kunqubo yokwakha ubunikazi obubonakalayo bomkhiqizo.
Injongo, umbono kanye namagugu
Le ngxenye izwakala ijwayelekile kuwe, kepha imvamisa ifakwa kumamanuwali wobunikazi obonakalayo. Kuyindlela yokuqondisa ukwakheka ezinye izinto zobunikazi obubonakalayo bomkhiqizo, okusobala, ukuthi kufanele yakhelwe ukuqinisa la magugu nokudlulisela emphakathini ukuthunywa, umbono nomoya wenkampani.
Imibala
Kufanele uchaze ukuthi umbala wombala uzoba yini Okomkhiqizo. Imibala ine amandla ayisisekelo lapho kudluliselwa imibono ku ababambiqhaza. Isibonelo, ushintsho lwemibala eyenziwe nguMcDonalds lusebenze iketanga ukudlulisa umlayezo ofanele ngokwengeziwe ezikhathini, ukuzama ukuhlobanisa umqondo omusha nomkhiqizo wawo: imikhiqizo emisha.
Kepha umbala omuhle wephalethi awusizi nje kuphela ukuhambisana ngokwengeziwe nomyalezo esifuna ukuwudlulisa, kunemikhiqizo ezuzile lokho inhlanganisela ethile yombala ihlotshaniswa ngqo nemikhiqizo yakho (njenge isibonelo sikaLevi, esinombala obomvu nomhlophe).
Ukuthayipha
I-typography kungenye yezinto ezibukwayo ezakha ubunikazi bomkhiqizo. Ngemuva kwakho konke, kungaqondakala njengezwi lezwi. Iqiniso lokuthi inkampani ihlale ixhumana nenhlanganisela efanayo ye-typographic isiza umphakathi ukuthi uhlanganise imilayezo ethunyelwa kulo mkhiqizo, ngaphandle kokubona ezinye izinto zimelela njenge-logo.
I-logo
Kungenzeka ukuthi iyinto ebonakala kakhulu yomkhiqizo. Imvamisa, Banamandla amakhulu angokomfanekiso ngakho-ke ingenye yamathuluzi awusizo kakhulu inkampani okufanele iqashelwe nokwakha isithombe ezungeze imisebenzi yabo. Ukuba nelogo ehlukile futhi ehlabayo kubalulekile ngoba kuzokusiza ukuthi ubekhona emphakathini lapho uthuthuka njengenkampani Bheka icala le-Starbucks! Kuyisibonelo esihle sokuthi inkampani ikwazi kanjani ukufinyelela izithameli ngophawu lwayo, icishe idale umphakathi osizungezile.
CUkuqasha uchwepheshe ukuklama i-logo yenkampani yakho kungukutshalwa kwemali okuhle futhi namuhla ungafinyelela ezinhlobonhlobo zabaklami kuzingxenyekazi eziku-inthanethi, ngokwesibonelo, eziningi freelancers banikele ngezinsizakalo zabo for the logo design kuFiverr futhi kukhona okunikezwayo ngazo zonke izinhlobo zamaphakethe nezitayela.
Izinkomba zokusetshenziswa kwelogo kumele zifakwe kubhukwana lobunikazi elibonakalayo: zonke izinhlobo ezikhona nokuthi inguqulo ngayinye kufanele isetshenziselwe ini, osayizi abavunyelwe, amamajini ...
Izinto zokusekelwa ezibonakalayo
Ukusekela ukubukwa ziwusizo olukhulu lapho uvumelanisa umyalezo wakho nezinkundla ezahlukene nemidiya. Uma uxhumana kumanethiwekhi omphakathi, ngokwesibonelo, ungahle ungafuni ukugcwalisa konke ukushicilelwa kwakho nophawu lwenkampani, ukuba namanye amathuluzi okubuka kuzokwenza ukuthi labo abasuka kokunye kuya kwesinye basheshe bahlobanise lokho kushicilelwa nomkhiqizo wakho, noma ngabe akuyona uphawu. Noma kwezinye izimo, Zingasetshenziselwa ukuqinisa lokho kuhlangana nomkhiqizo kumikhankaso yokukhangisa I-Uber iyishumi ephezulu uma kukhulunywa ngokusebenzisa izibonisi ezisekelayo! Bona ukuthi basebenzisa ubuhlakani kangakanani "U" ka-Uber ukudala ozimele bezithombe zama-canopies abo namabhodi wokukhangisa.
Inothi lokugcina: isekela
Lapho kuklanywa ubuwena obubonakalayo kubalulekile ukucabanga ngezisekeli lapho umkhiqizo uzoxhumana khona, ngoba akuwona wonke amafomula abukwayo asebenza kahle ngokulinganayo kuyo yonke imidiya. Kuzoba nezakhi ezisebenza kahle kakhulu ekuxhumaneni nomphakathi kepha zilahlekelwe yincazelo kwimidiya ephathekayo nangokuphambene. Izingcezu zakho kufanele zicatshangwe ngokuya ngendawo abazobe bekhona.