Namuhla, iMicrosoft, kanye nezinye izinhlobo ezifana ne-Apple noma i-Google, zakha iqembu lezinkampani ezinkulu nezinamandla emhlabeni wonke. Impela iningi lethu sonke, esikhathini esithile ezimpilweni zethu, sike sasebenza nomunye wemikhiqizo iMicrosoft esinikeza yona, kungaba yiWord, Power Point, Windows, njll. Lo mkhiqizo ube nathi iminyaka engaphezu kwengu-40, ngakho-ke ake sibone ukuthi ilogo ye-Microsoft iguquke kanjani eminyakeni edlule.
Siyazi ukuthi ilogo yokuqala yaleyo nkampani yayinjani? Sizoqala uhambo okufanele siye kulo eminyakeni embalwa edlule futhi, esizothola ngalo umsuka wale nkampani. Lo mkhiqizo wakhe futhi uyaqhubeka nokuba yingxenye yezimpilo zabaningi bethu futhi, ngaphezu kwakho konke, yomlando wesintu.. Hlala ubukele, njengoba siqala lolu hambo olujabulisayo lwesikhathi esedlule.
Ithini indaba ngemuva kweMicrosoft?
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Impela, lapho uzwa othile ephimisa leli gama, awucabangi nje kuphela ngenkampani kodwa nangomfanekiso oyimelelayo, umsunguli wayo uBill Gates, into engamangalisi. Le nkampani yasungulwa ngo-1975, nguBill Gates noPaul Allen, edolobheni lase-Albuquerque.. Ngokuphazima kweso, ngenxa yobungcweti babo ekuthuthukisweni nasekudayiseni izinhlelo zolwazi, ngokushesha bakwazi ukuba ngosonkontileka abangaphansi kwe-IBM.
Ngawo-90, kwavela isistimu yokusebenza ye-Windows edume umhlaba wonke.. Ngokuhamba kwesikhathi, kwafika nezinye izimpumelelo, njengokuthuthukiswa kwe-Internet Explorer, isichazamazwi se-Encarta, i-Office suite nemidlalo.
Abangaphezu koyedwa wenu, cishe ngokuqinisekile, bayoke bazibuze ukuthi igama elithi Microsoft livelaphi, kahle, livela emagameni amabili esiNgisi; i-microcomputer ne-software, into elula kakhulu ekuboneni kokuqala, akunjalo? Inkampani, ekuqaleni kwayo, yaphakamisa umqondo wokubhala igama layo elihlukanisa izifinyezo zamagama amabili ngokusebenzisa i-hyphen., kodwa lo mbono washabalala ngokushesha ukuze unikezwe igama njengoba silazi namuhla.
Uhambo lokuya esikhathini esedlule: Umlando welogo ye-Microsoft
Bobabili abasunguli, abashiwo esigabeni esandulele, babambe iqhaza ohlelweni lokuklama umazisi wenkampani. Ubucabangani ukuklama le logo? Hhayi-ke, asazi ngempela. Kuthiwa abasunguli bathola ipuleti le-vinyl futhi ukusuka lapho bacabanga ukuthi ifonti ephefumulelwe irekhodi kungaba umqondo omuhle.
Okunye okucatshangwayo okwenziwa futhi abantu abaningi abavumelana nakho, yilokho i-typography esetshenziselwa ukwakhiwa kwelogo yenkampani igqugquzelwe ulimi olusetshenziselwa ukuhlela. Ilogo eyenziwe ngefonti ye-sans serif, eyangempela yesikhathi futhi emele ngokwethembeka iminyaka yama-70s. Isitayela esithile se-retro.
1980: ukwakhiwa kabusha kwe-rocker
Njengoba sibonisile, ngo-1980 kwavela ukuhlelwa kabusha kokuqala komkhiqizo. Zethula isithombe esisha lapho ugqozi lungazwakala khona emaqenjini omculo angaleso sikhathi. Isitayela esihluke ngokuphelele kunesigaba sangaphambilini.
Igama lenkampani libhalwe emgqeni ofanayo, hhayi kokubili njengoba kungabonakala esinyathelweni sangaphambilini. Futhi, ifonti ye-typographic esetshenzisiwe ihlangene kakhulu futhi inomdwebo othize ophawulekayo ezinhlamvu zayo futhi singasho nokusho ulaka ngenxa yama-engeli acijile, izakhi ezisikhumbuza ilogo yeqembu le-Metallica.
1982: Siyakwamukela Blibbet
Eminyakeni emibili ngemva kokuvela kwe-rocker logo, igama lesidlaliso elithi "Blibbet" livela. Inkampani ishiya eceleni leso sitayela seqembu lomculo esikhulume ngalo, kanye igxile esicini esilinganisiwe kakhulu nesebhizinisi.
Ngegama lobunikazi, ifonti ye-sans serif esetshenziswa kakhulu ekwakhiweni isetshenziswa. Okuwukuphela kwento eyenze yagqama ukusetshenziswa kwemigqa evundlile kuhlamvu lwe-O okwenza kube nomphumela ofana ne-CD. Lokhu kwenza, ukuthi le ncwadi, isetshenziswe njengophawu lwe-logo yenkampani.
Ngasekupheleni kwawo-80: I-Pac Man World
Elinye lamalogo enkampani asetshenziswa isikhathi eside ladalwa ngasekupheleni kwawo-80. Abantu abaningi balibiza ngokuthi ilogo ye-Pac Man, manje sizobona imbangela yalesi sidlaliso. Ngalo mklamo, lokho inkampani ebikufuna kwakuwukukhombisa amandla ayo kanye nokubaluleka kwayo emakethe.
Enye yezinhlobo zokubhala ezivame kakhulu emhlabeni wokuklama yileyo ekhethelwe ukwakheka kwayo, i-Helvetica.. Ifonti esasetshenziswa kokubili eminyakeni embalwa edlule nanamuhla. Njengasesikhathini esidlule, kuyabonakala ukuthi kunesikhala esimangalisayo phakathi kwezinhlamvu u-O kanye no-S, okucatshangwa njengokuvuma ngekhanda lapho inkampani ibhalwa futhi ibizwa ngokuthi i-Micro-soft.
Ngonyaka we-2011, inkampani yashintsha isiqubulo sayo futhi kwaba khona ushintsho oluncane ekwakhiweni kobunikazi bayo. Abaqambi banciphisa ukutsheka okwakukhona phakathi kwabalingiswa.
Isikhathi samanje
Ngonyaka ka-2012, yilapho lo mklamo omusha welogo ye-Microsoft uqala ukusetshenziswa, umazisi owenziwe ngabasebenzi benkampani uqobo. Idizayini yezinhlamvu ezimalukeke nezigqamile zashiywa ngemuva, futhi indlela yenziwa ukuze kusetshenziswe uhlobo oluhlukile, ifonti ye-Segoe UI.
Nokho, yini isici esiningi selogo yalesi siteji wuphawu olumibalabala oluhambisana negama lenkampani, okwenza ihluke ngokuphelele kuzinguqulo zangaphambilini. Iqoqo lezikwele ezine ezinemibala ehlukene, ezakha uhlobo lwefasitela, okukhumbuza iwindi leWindows, omunye wemikhiqizo ephumelela kakhulu yenkampani.
Ziningi, izinkolelo-mbono eziye zavela phakathi neminyaka yalesi sici esihlukile somkhiqizo, enye yazo. usitshela ukuthi umbala ngamunye umele umkhiqizo wenkampani. Okusho ukuthi, okubomvu kuzoba yi-PowerPoint, okuluhlaza okwesibhakabhaka kuhambisane ne-Word, okuluhlaza okotshani kuma-XBOX consoles noma i-Excel, futhi ekugcineni kube okuphuzi okungaxhunyaniswa ne-Bing. Ngamafuphi, umklamo welogo onamandla kakhulu wakhiwe futhi uzohlala lapha.
Ucabangani ngokuklama kabusha okutholwe uphawu lweMicrosoft? Ingabe ucabanga ukuthi ilogo yamanje imelela inkampani ngokwethembeka? Kithina, kuwuphawu olulula oluyimele ngokwanele inkampani. Ukusetshenziswa kwe-typography elula kanye nophawu oluhlanzekile futhi, ngokusetshenziswa kwemibala eyisisekelo, kunikeze izinga eliphezulu futhi kwenze ukuthi kubonakale kuzo zonke izinhlobo zezethameli.