Ngaphakathi kwendawo yonke yokumaketha, ukuklama kwezithombe kubaluleke kakhulu, njengoba kuyisithombe sephrojekthi, ingxenye ebonakalayo neyobuhle engena ngamehlo. Ngaphezu kwalokho, ukuklama kwezithombe kuyingxenye yokumaketha okudlondlobalayo futhi okuzoqhubeka nokukhula esikhathini esizayo ngoba kuhlanganiswe ne-inthanethi, ukumaketha kwedijithali kanye nobuchwepheshe.
Uma ufuna ukuqeqesha kulo mkhakha, ne ukumaketha fp Ungafunda konke okudingayo, ngaphezu kokwenza ama-internship ezinkampanini ezikulo mkhakha.
Kuyini ukwakhiwa kwemidwebo?
Okokuqala, kubalulekile ukwazi ukuthi iyini i-graphic design nokuthi ivelaphi. Ngokuvumelana ne I-AIGA (I-American Institute of Graphic Design), ingachazwa ngokuthi “ubuciko nokuzijwayeza ukuhlela nokuveza imibono kanye nolwazi olunokuqukethwe okubukwayo nombhalo”. Idizayini yezithombe yiyo yonke into edlulisa umlayezo obonakalayo, nge-typography, isithombe, umbala kanye nokokusebenza.
Umklamo wezithombe yavela ekupheleni kwekhulu le-XNUMX eYurophu ngenxa yezinguquko ezijulile ezivela ngenxa yenguquko yezimboni. Amadolobha aqala ukukhula futhi athuthukise ukuxhumana okungcono, ezokuthutha ezingcono kanye nokuthuthuka okuqhubekayo kwezobuchwepheshe. Ukusuka lapho, iYurophu ifuna isitayela sayo esimele izikhathi ezintsha futhi yileyo ndlela i-modernism ezalwa ngayo. Kwabe sekufika iSikole saseBauhaus eJalimane kanye ne-Art Deco eFrance. Ngisho nangeMpi Yezwe Yokuqala neyesibili, ukuklanywa kwezithombe kwakubaluleke kakhulu eNtshonalanga.
Namuhla idizayini yezithombe isithuthukele kwakuyi-digital. Ukushintsha ukusuka ephepheni kuye kwesikrini kuye kwasho ukuthi ukwakheka kwezithombe kungasakazwa ngempumelelo. Kuphinde kwabangela ushintsho endleleni esixhumana ngayo ngombhalo noma ngezithombe ngaphakathi komklamo.
Idizayini yezithombe ayiyona nje yobuhle. Ithuthukisa ubuwena, inikeze ubuntu, ikhiqize izinto ezintsha, ibangele umehluko maqondana nomncintiswano noma ibonise amanani omkhiqizo noma umkhiqizo.
Idizayini yezithombe ezinkampanini
Izinkampani ziya ngokuya zifuna abaklami bezithombe, noma ukwenza amakhasi azo ewebhu abe lula futhi ahehe kakhudlwana kubathengi, ukwenza amanethiwekhi abo omphakathi abukeke echwepheshile noma enze ukuxhumana kwabo kuphumelele kakhulu.
Uma kukhona umklamo omuhle osetshenziwe, inkampani ingaba nezinzuzo eziningana, njenge:
- Ukwenyuka kokuthengisa. Ngomklamo obonisa ngokucacile amanani inkampani efuna ukuwadlulisela, umthengi ohlobene namanani akho uzoya kulo mkhiqizo esikhundleni sokukhetha umncintiswano ongadlulisi lutho.
- Ukubeka esikhundleni. Wonke umkhiqizo ophumelelayo unethoni yawo noma ubuntu. Imikhiqizo eyaziwa kakhulu emhlabeni ingabonakala ngezinye izinto eziningi ngaphandle kwamagama azo. Isibonelo, i-Coca-Cola ilinganise umbala obomvu, noma i-Adidas ingabonakala ngokushesha uma ubona imivimbo emithathu eqondile.
- Ukweyisela. Ukuncenga inhloso enkulu yokumaketha. Kuyinto ehlale ifunwa futhi i-graphic design iyithuluzi elihle lokukholisa.
- Ukuqiniseka. Uphawu olunokuxhumana okuhle kakhulu kanye nomklamo obonakala ngokucacile uzohlala ku-retina yabathengi. Uma bekhumbula ibhrendi yakho, ekugcineni bazokwakha ukuthembela kulo ngoba lizobe selijwayele kubo.
Ukukhiqiza idizayini ebonakalayo kumkhiqizo, kubalulekile ukuthi kube nemanuwali kamazisi wenkampani. imanuwali ye ubunikazi bebhizinisi Idokhumenti yebhizinisi lapho ubunikazi obubonakalayo bomkhiqizo buboniswa khona. Ubunikazi obubonakalayo bungaba imibala yesici, ilogo, ukuthayipha okusetshenzisiwe, ukwakheka noma imikhawulo yedizayini. Uma le manuwali ingalandelwa, ekugcineni umklamo ngeke uhlanganiswe nesitayela somkhiqizo.
Amakhono womklami wezithombe
Ngokuqondene ne amakhono umklami wezithombe okufanele abe nawo, kunezinto ezimbalwa ezibalulekile ukuze ube umklami omuhle kanye nochwepheshe beqiniso: ubuciko, ukulalela okukhuthele, amakhono ezobuchwepheshe kanye nokuhlukahluka.
La ubuciko Kuyikhono lokuhlukanisa. Umuntu ohlakaniphile angakha imiklamo eyingqayizivele nebalulekile. Ubuciko bungaba yinto engokwemvelo kodwa futhi ingafundwa. Ungakwazi njalo ukuvuselela ukusungula ngokuzivocavoca, bheka izitayela ezintsha futhi ubheke imibono emisha.
La ukulalela okusebenzayo Kubandakanya ukuba nozwela, ukuqonda amakhasimende nokuqonda umlayezo afuna ukuwudlulisela. I amakhono ezobuchwepheshe zingamathuluzi nezinhlelo ezinikezelwe ekwakhiweni kwezithombe futhi kubalulekile ukuzenza kahle. Okokugcina, i nokuguquguquka womklami kubalulekile ukwazi ukuzivumelanisa nanoma yimuphi umongo.
Ngakho-ke, usubonile ukuthi ukuklama kwezithombe kubalulekile ekukhangiseni. Iyingxenye ebonakalayo, idlulisela izinzwa eziningi, ithuthukisa isithombe senkampani, iguqulwe ngokuphelele ibe yinkathi yedijithali, izinkampani ziyayidinga futhi zizoba yingxenye yekusasa.