I-Los imibala yamabala ithathe indawo esezingeni eliphakeme eminyakeni yamuva futhi mhlawumbe kungalesi sizathu ukuthi uBurger King enze "uphawu" lwophawu lwabo ukusishiya simangazwe ukuthi bayisebenzise kahle kanjani leyo ndlela yokuqonda ukwakheka lapho izithunzi neminye imisebenzi yobuciko ingalingani.
Futhi ingabe leyo yinkampani ophethe ukusilethela lokho kudla okusheshayo okuyaziwa abaphethe ukunikezela kusuka ezikhungweni zabo, basemsebenzini wokuletha izingoma ezintsha zokubuka kumkhiqizo wabo.
Vele, ngaleyo mibala eyisicaba njenge-eksisi emaphakathi, i-retro ivela emuva ochungechungeni lwezithombe ezisikhombisa ukuthinta okukhulu ku ngisho nokwakheka kohlobo olusha lwenhlamvu oluthi «ngesibindi» lokho kuthatha ukugqama okukhulu.
Kumele futhi sengeze lokho iphalethi yombala wangokwezifiso Okusisa ngqo kuma-psychedelics ama-70s (yebo avela kulawo ma-movie afana ne-Easy Rider).
La UJones Knowles Ritchie ejensi uphethe "ukuphinda enze kabusha igama" kwaBurger King, futhi ifike nokupakisha okusha, ukwakheka kwemenyu, ukuthengisa, ukuhlobisa kanye nakho konke okuphathelene nemithombo yezokuxhumana.
Futhi kulabo baneminyaka embalwa ubudala, le logo entsha inokufana okusondelene kakhulu neBurger King yango-1969. Ngakho-ke sithola i-logo entsha lapho amagama amabili engukuqukethwe kwaleyo hamburger ecebile kakhulu kokubonwayo futhi ehlala nemibala yayo emibili yezimpawu.
Umbala oluhlaza okwesibhakabhaka uyanyamalala bese siya kuphakeji omusha onaleyo typeface kangaka "psychedelic" ukuthi ukukhuluma iqiniso, kushaya kakhulu ngeBurger King. Leyo font ithi «Flame» futhi liphefumulelwe ubuhle obubukwayo obufanayo bezitsha zalo eziyizifanekiselo.
I-Los imibala eyisicaba ibuyisela uBurger King emuva kuma-70s ngakho-ke sifuna ukwehla ngezindawo zabo zokudlela noma uku-oda okuthile ekhaya ukuchitha lezi zinsuku zeqhwa kulezi zingxenye. Unyaka uBurger King abe nawo Iziphakamiso ezinelukuluku njengalezo zimaski...