La ukukhangisa kokudala kusuka ku-Durex ivelela izinga layo eliphakeme le- umthelela wokubuka yini eyenza ukunakwa komsebenzisi ngendlela kumnandi, kuvusa inkanuko futhi kungokoqobo. Ukukhangisa kwe-Durex kugxile ekusiboniseni imikhiqizo yayo ngendlela ekhangayo yokugwema ukumane ukhombise umkhiqizo, bagxila kuyo khombisa imiqondo yomkhiqizo ngokususelwa kuzenzo esingazenza nabo, noma ngisho nokusikhombisa ukuphazamiseka kokungasebenzisi imikhiqizo yabo.
Ngaphakathi emakethe yokuvimbela inzalo, iDurex ibamba iqhaza elibalulekile, ifinyelela ukugqama emakethe kokubili ezinhlotsheni zayo eziphezulu zemikhiqizo naku ikhwalithi yokukhangisa kwakho. Ezingeni lokukhangisa bamane badlala ngokumangalisayo ngemiqondo, izincazelo eziphindwe kabili, imidlalo yamagama kanye ihluzo ezibukwayo kakhulu.
Ukukhangisa kudlala i- indima ebalulekile Ezimpilweni zethu, asithengi noma yimuphi umkhiqizo ngoba siwuthola uthakazelisa kepha ngoba uyasiheha ngandlela thile, kungaba ukwakhiwa noma ukumane ukhangise esikubonile ngaphambili kwenye indawo nesikhathi, ngenxa yalesi sizathu ukwaziswa okuhle yilokho uthola thatha ukunakwa kwethu ngaleyo ndlela ukwazile ukusithengisela umkhiqizo othize.
Endabeni kaDurex sibhekene nenkampani enikeza uhlobo lomkhiqizo oludingekayo empilweni yezocansi enempilo, ngakolunye uhlangothi sithola izinhlobo ezahlukahlukene zemikhiqizo ehlukahlukene kanye ukukhangisa okubabayo lokho kusidonsela ngemiyalezo yalo evusa inkanuko futhi engajwayelekile ezikhathini eziningi.
Kule grafu yokuqala ye-Durex singabona ukuthi umkhiqizo uhlobene kanjani nomqondo abawumelayo: umqondo wokugwema ukukhulelwa, kulokhu badlala nomyalezo we dala ukuqhathanisa phakathi komkhiqizo wakho (amakhondomu) nesihlalo sengane. Ukusetshenziswa okuthakazelisayo kwemiqondo lapho sibona khona ukuthi iDurex iwusebenzisa kanjani umqondo wesikhathi nezenzo njengamandla ayo amakhulu.
Kulesi grafu singabona amandla we-typography neminye imilayezo ehlobene nomkhiqizo nokusetshenziswa kwawo, ezingeni lesithombe kuyakhanga nge ukuthinta okuthinta futhi okungajwayelekile, ikwazi ukukhombisa okuningi ingakhombisi lutho, iqale ukubenyezela ngaphandle kokuba nenhlamba.
Eminye imidwebo yokukhangisa ingaba ne- ukuthinta kwamehlo ngaphezulu lapho befuna ukukhombisa kakhulu ngendlela enokhahlo kakhulu. Lokhu kwenziwa ngoba kubanga umthelela omkhulu ngokufinyelela izethameli ezinkulu.
La ihaba Kuyinto ehlala isebenza kwezokukhangisa, ithatha izici zomkhiqizo ngokweqile ukuze ihehe futhi iteleke kakhulu. Kulokhu kusebenza kahle kakhulu ngokomfanekiso.
I-Durex nayo inekhathalogi yayo yokukhangisa uchungechunge lwe amabala kugadla impela ezingeni lokubuka elilawula ukuthuthukisa amanani womkhiqizo.
Kufanele sibone ukukhangisa njenge indlela yokuxhumana, uma sithola ukuxhumana okulungile sizofinyelela izithameli eziningi ngendlela engokoqobo.