I-logo iyingxenye ebalulekile yobunikazi obubonakalayo bomkhiqizo. Vumela i- abathintekayo ukukhombe bese utshela umyalezo. Cishe zonke izinqumo zokuklama ku Ukufaka uphawu, i-logo iyithuluzi lokuxhumana, dlulisa amanani akho njengenkampani futhi wenze umoya womkhiqizo waziwe.
Uma sikhuluma ngemikhiqizo yezingubo, lokhu akuhlukile. I-logo idlala indima ebaluleke kangangoba, kumikhiqizo ehlonishwayo, ingabuyekeza kabusha izingubo eziyisisekelo futhi isebenza njengesitembu semiklamo ethile. I-Chanel, isibonelo, imvamisa iyakwenza. Uma ufuna ugqozi lokwakha ilogo yomkhiqizo wakho wezingubo, ungaphuthelwa uhlu lwamalogo amahle kakhulu wezimpawu zokugqoka ukuthi ngizohlanganyela kulokhu okuthunyelwe ukuze ukwazi ukukhuthazeka. Futhi, ekugcineni, uzothola i- umhlahlandlela osebenzayo kakhulu onezeluleko ezithile ukuze ukwazi ukuklama ilogo yakho.
Izimpawu zomkhiqizo ezinhle kakhulu
Izimpawu ezi-3 ezinhle kakhulu zomkhiqizo wezemidlalo
Adidas
Kunezinguqulo eziningana zelogo yakwa-Adidas futhi zonke zinomklamo omncane kakhulu, ngokombono wami, ophumelela kakhulu. Imigqa emithathu ekhona ku-imagotype isebenza njengengxenye yokukhomba yomkhiqizo futhi sekuze kwaba yinto yezinye zezingubo zakhe. I-typography esetshenzisiwe ingeyesimanje, ingikhumbuza ikusasa, likhulu futhi lihlanganisiwe.
Uhlobo lwami oluthandayo lwelogo yilona olunemigqa etshekile, leyo Ukuthambekela kuveza umuzwa wokuhamba lokho kufanelana kahle nomoya wohlobo lomdlalo wezemidlalo.
Nike
I-logo yakwaNike, ngisho ukuthi idizayini eseduzane nalena yamanje, yadalwa ngo-1971 nguCarolyn Davidson. I-logo isivele ifakiwe "Swoosh", i-imagotype yomkhiqizo osekuyinto ebonakala kakhulu emhlabeni. Njengolayini ababekiwe e-Adidas, lIsimo se-swoosh sidlulisa lowo mqondo wokuhamba kudingekile kumikhiqizo yezemidlalo.
Ku-logo yamanje yomkhiqizo i- "swoosh" ayikashintshwa, kufakwe igama elithi "Nike" kuphela kufonti evela emndenini wakwaFutura.
Balance okusha
Ilogo yeNew Balance iyi- isibonelo esihle sedizayini engaphelelwa isikhathi. Njengoba yadalwa ngo-1972, izinguquko ezenziwe ekwakhiweni bezilincane futhi zisenjalo ubuhle bungokwesimanje kakhulu futhi kusebenza kahle. Njengoba ineminyaka eminingi kangaka yomlando, ilogo yeNew Balance isimelele kakhulu lo mkhiqizo. Lapho uthatha isinqumo sokuthi ufuna ukuvuselela ilogo yenkampani yakho, kuhle ukuhlola ukuthi yini ozoyizuza ngokwenza lokho nokuthi yini ozolahlekelwa yikho. Endabeni yeNew Balance, ukugcinwa komklamo ofanayo isikhathi eside kusisebenzele, enikeza umkhiqizo ubunikazi obubonakalayo obuqinile.
Ngokwakhiwa, ilogo yakhiwa ngama-initials weNew Balance. Uhlobo lohlobo olusetshenzisiwe, olufana ne-Avant Garde Gothic ngesitayela esinesibindi, luphukile eminye imigqa edala umphumela wejubane, ilungele uhlobo lomkhiqizo oluzibeke njengomthengisi wezicathulo zemidlalo. Kumateki, basebenzisa kuphela i- 'N' njengereferensi yomkhiqizo, ngakho-ke banayo leyo ncwadi njengo uphawu olwengeziwe lobunikazi.
Ama-logo angama-3 amahle kakhulu
Gucci
Emhlabeni wemikhiqizo yokunethezeka, iGucci isiphenduke isikhungo. Uhlobo lokuqala lwelogo lwaklanywa ngo-1921 ngu-Aldo Gucci ngokuhlonipha uyise, uGuccio Gucci. Ngefayela le- idizayini encane kakhulu, izinhlamvu zokuqala zikababa zivela ziphambene futhi zixhumene, zilungiselela umdwebo inkampani yase-Italy ewunyathele cishe kuzo zonke izinhlobo zemikhiqizo nezindwangu. Namuhla, ukusetshenziswa kwama-initials kugcinwa, noma kunjalo ukwakheka kushintshile kancanenoma, ukubeka kokubili "G", kusalukiwe, kodwa ngomqondo ofanayo.
Lapho wenza i-logo, kungaba yingozi ukuyisebenzisa ngemibala ehlukene ngasikhathi sinye. Kodwa-ke, njengoba uGucci efakazela, uma ilogo ingeyakho ngokwanele futhi kunokuhlangana okuqinile nomkhiqizo, ungakwenza ngaphandle kwenkinga. A) Yebo, ungathola ilogo yeGucci ezinhlotsheni ezihlukile: amathoni amnyama, amhlophe, esiliva, igolide ...
Chanel
I-Chanel ine-isotype futhi ine uhlobo lwelogo olwakhiwe kuphela igama lomkhiqizo, womabili abonakala kakhulu futhi amele inkampani yaseFrance.
Idizayini ye-isotype yakhiwa Ama-initials kaCoco Chanel, umdali womkhiqizo. La "ma-C" amabili avela ahlangana, enye yazo ibhalwe ngokujwayelekile kanti enye ihlelwe sengathi ibonakalisa lencwadi esibukweni.
Nokho, kuze kube namuhla, i-logo equkethe kuphela i-typography ithole amandla, okuvela ekubhalweni kwemikhiqizo yenkampani ngaphandle kokuhambisana ne-isotype eyadalwa ngo-1925. Ifonti esetshenzisiwe yi-Couture, uhlobo lohlobo lwenduku olunamandla olwenzelwe wena uqobo oluthi, uma luhlobene noChanel, sekumelwe ukukhishwa yedwa yomkhiqizo.
Moschino
Bengifuna ukuletha le logo njengesibonelo ngoba ngicabanga ukuthi ifeza imfuneko ebalulekile ekwakhiweni kwelogo yezimpawu zezimpahla. Ilogo kumele idlulise umoya womkhiqizo.
UMoschino, wangena emakethe njengendlu yefeshini ekhethekile nenethezeka, ebonakala ngayo imiklamo eccentric futhi ezimibalabala. Umongo wenkampani yase-Italiya uziqhelelanisa kancane nesitayela esihle futhi esijwayelekile kakhulu semikhiqizo efana neGucci noma iChanel, ilogo yayo, ngakho-ke, nayo kufanele iyenze. Ngakho-ke, ngesakhiwo, ukhethe ubuhle obuncane, enobumba obukhulu besan san serif, obushiya isikhala esincane phakathi kwezinhlamvu ezinesimo esivulekile. Kusalula, ilogo inokuthinta emadolobheni futhi kwesimanje okugcwalisa kahle kakhulu ngesitayela somkhiqizo.
Ngikuthola kuthakazelisa ukugqamisa enye into yobunikazi obubonakalayo ebuye yaba yisithonjana seMoschino. Ku-2014, uJeremy Scott, umqondisi wokudala, wethule iphunga "TOY". Ibhodlela limise okwe-teddy bear futhi wonke umkhankaso wokukhuthaza amakha ugxile kudoli. Ibiphazamisa kakhulu futhi isuswe kude nesitayela samanye amakha omkhiqizo kanokusho ukuthi umthelela ubuphezulu kakhulu. A) Yebo, "TOY", ibhere likaMoschino, laba uphawu olunamandla, enweba ukusetshenziswa kwayo kweminye imikhiqizo yenkampani, ikakhulukazi kulayini wemfashini wezingane.
Izimpawu ezi-3 ezinhle zokugqoka ezijwayelekile
Stradivarius
I-logo yomkhiqizo waseSpain we-Inditex yaklanywa ngaphambi kokutholwa kwenkampani yiqembu. Ezinguqulweni zayo zokuqala, i- "S" yokuqala ithathelwe indawo yisicaba esihambayo. Noma kunjalo, ekwakhiweni kwamanje, noma kunjalo umngcele oyisakhiwo sodumo ohambayo, ukuthi "S" utholakele.
I-logo isho igama lomkhiqizo. IStradivarius yigama elisetshenziselwa ukubhekisa kuma-violin enziwe yi-Italian Antonio Stradivari, owayengomunye wama-luthiers adume kakhulu emlandweni. Ama-violin abo abonakala ngekhwalithi yabo nokwenza kahle futhi, ngokunikeza igama igama elifanayo, umndeni wakwaTriquell, umsunguli weStradivarius, befuna ukuthi lawa magugu ahlotshaniswe nomkhiqizo wabo wezingubo.
Ilogo, eyenziwe ngophawu lomculo kanye no uhlobo lweskripthi, ikwazi ukuvumelanisa umhlaba wemfashini nemvelaphi yegama negama lakho uqobo nelamanje lomkhiqizo wemfashini ongajwayelekile.
kaLevi
I-Levi's, eyasungulwa ngo-1953 eCalifornia, iyisibonelo sokuthi, ukugcina izinto ezimele kakhulu ezihlobene nomkhiqizo, ungavuselela futhi uguqule ilogo kuze kube kuthola inguqulo evumelana ngokwengeziwe eguqulwe ukuthambekela komzuzu ngamunye.
I-logo inezinguqulo eziningi, kepha kunezinto ezimbili ezihlanganisiwe njengabamele umkhiqizo futhi esezivele ziyingxenye yekhodi yayo ebonakalayo: okubomvu kanye «R» uphawu lokuhweba luzungezwe umbuthano osikwe kancane. Kwezinye izinhlobo zayo, ngqo ku-logo ephethe iwebhusayithi yayo, igama elithi Levi livela liqukethwe ku ibhokisi lombhalo elibomvu elilingisa ukwakheka kwamaphiko welulwane. Lezi zimpiko zamalulwane zikhona emaphaketheni angemuva e-jean, umkhiqizo ovelele kaLevi, yingakho nawo ahlanganiswa nelogo yawo.
Endabeni kaLevi, ngikuthola kuthakazelisa kakhulu ukuthi i- ikhodi yombalaNgokwezinga lokuthi uma namuhla sibeka umbala obomvu ku-denim texture, abaningi bethu bangacabanga ngokuzenzekelayo ngomkhiqizo waseMelika.
Zara
Umkhiqizo weZara, ophethwe yi-Inditex, ususelwa kumqondo wokuthi izingubo zikanokusho neziklami zingafinyeleleka kuwo wonke umuntu. I-logo yakho idlulisa lowo mlayezo ngokuphelele. Ifemu ikhethe indlela ye- ilogo encane okukhumbuza ngisho nezindlu zemfashini ze-haute couture.
I-logo, evame ukukhonjiswa ngombala omnyama ngemuva okumhlophe noma emhlophe ngemuva emnyama, iqukethe i- igama lomkhiqizo ku-typeface enhle kakhulu ukuthi, enguqulweni yayo yakamuva, icacisa kahle omagazini bemfashini abanjengoVogue noma uHarper's Bazaar kanye xhuma nalo lonke lelo zwe lokunethezeka nokuklama.
Ungayenza kanjani i-logo ephelele yomkhiqizo wakho wezingubo
Ngiyethemba ukuthi izibonelo engikukhombisile uzisebenzisile ukukukhuthaza. Njengoba kungenzeka ubone, i-logo yinto ebaluleke kakhulu ngaphakathi kwe- Ukufaka uphawu yenkampani futhi kusiza ukuba nomyalezo obonakalayo ocacile futhi ovalwe kahle. Ukwenza lula inqubo yokwakha i-logo yakho ngizokushiya lapha amanye amaqhinga amancane angasiza kakhulu ukuqondisa ukwakheka kwakho.
Konke kuyaxhumana
Lapho udizayina ukuthi inkampani iyini, ngasinye sezici siyaxhumana. Ngakho-ke, kufanele ulawule okufaka ku-logo yakho futhi izinqumo zokwakha ozenzayo, noma ngabe zinakekela ubuhle, akufanele zisuselwe kulokho kuphela, futhi akufanele kube okungahleliwe.
Njengomkhiqizo unomyalezo nobunikazi futhi lokho kufanele kubonakale ku-logo yakho. Ngaphambi kokuklama ilogo yakho, yenza i- ukuxoxa lapho ubeka khona lokho ofuna ukukudlulisa futhi uthole ngomklamo. Uma, ngophawu lwe-logo, unikeza umlayezo ophikisanayo, ungahle udidise i- abathintekayo ngisho nenani elimele futhi elihlanganisayo lale nto yobunikazi obubonakalayo lingalahleka.
Uma ungivumela iseluleko esithile, ukwenza lula kungakusiza. Kuya kakhulu kulo mkhiqizo, futhi kukhona amafemu akucela ukwakheka okuthe xaxa nokugcwala ngokweqile. Kodwa-ke, kwesinye isikhathi lapho singena ekwakhiweni kwemidwebo sine- horror vacui futhi sivame ukwethula izinto ezingasho lutho. Uma kunezici zelogo yakho ezingakhulumisi lutho, imvamisa kungcono ukuthi uzibe, ngoba zifiphalisa umyalezo futhi zinganciphisa ukuvelela kwezinto ezisebenza ukutshela ukuthi hlobo luni lomkhiqizo wakho.
Funda umncintiswano
Ukubuka okwenziwa umncintiswano kungakusiza ukuthola ukuthi isibhamu siyaphi. Angisho ukuthi kufanele ukopishe okwenziwa umncintiswano., i-logo iwuphawu oluhlukile lomkhiqizo, ngakho-ke kufanele ibe ngeyomuntu futhi ihluke. Kepha uma kunezinkampani esezineminyaka kulo mkhakha futhi zizame izinkulungwane zezinketho nemibono, kuwukuhlakanipha ukufuna ugqozi emiklamweni yazo funda umlando wamalogo akho ukukhomba amafomula namakhodi abukwayo ezingasebenzi noma ezinazo. Ukwazi umncintiswano kuyisisekelo sokuqala ukwakha ilogo yakho neyokwakha.
Cabanga ngezinsizakalo zakho
Kwesinye isikhathi senza iphutha lokuklama okuthile ngaphandle kokucabanga ngokusekelwa okuzosetshenziswa kukho nasezikhaleni lapho kufanele zisetshenziswe khona. Uma singacabangi ngalokhu, singakha i-logo esebenza kahle kuwebhu, kepha engeke isebenze kumalebula ethu noma njengesitembu emikhiqizweni yethu.
Ngalokho, Ngaphambi kokudala i-logo yakho kufanele ucacelwe ukuthi uyifunela ini. Ngokusobala, kuyo yonke impilo yenkampani izidingo ezintsha ziyavela futhi, njengoba sesibonile, lokhu ingaxazululwa ngokwakha izinhlobo ezintsha yelogo efanayo. Kepha uma usesigabeni sokuqala sokuklama, kuhle ukucabanga ngokuthi izosetshenziselwa ini nokuthi udinga izinhlobo ezingaki.
Ngaphezu kwalokho, ngincoma ukuthi ufake phakathi ibhukwana lakho lobunikazi obonakalayo benkampani, ukuthi yikuphi ukusetshenziswa kwe-logo yakho okulungile, yiziphi izinguquko ezingasetshenziswa, osayizi obusekelayo nezinguqulo ezitholakalayo. Ngakho-ke, uma usebenza nomunye umuntu noma uma udizayinela omunye umuntu le logo, bazokwazi ukuthi bangayisebenzisa kanjani kahle, basebenzise amandla ayo aphelele.
Yenze ibe ngeyakho futhi ihluke
Ilogo yakho kuzoba yinto yokuqala yakho abathintekayo bheka inkampani yakho. Ngakho-ke kufanele limelele, elomuntu siqu futhi elihlukile. Okwakho ngenisa izinto ku-logo yakho ezitshela ukuthi iyini inkampani yakho nokuthi yini eyenza ikhetheke futhi yehluke. Kufaka izinto zemidwebo, ama-isotypes, asebenza ngokwehlukana negama lenkampani kungumbono omuhle wokuqinisa ubudlelwano phakathi kwelogo nomkhiqizo.
Qiniseka ukuthi uphawu lwakho luhambisana nobunikazi obubonakalayo bomkhiqizo wakho
Yize i-logo ivame ukwakhiwa ngisho nangaphambi kokuba inkampani iqale ukusebenza, lokhu akuhlali kunjalo. Kunemikhiqizo eqala ukuthengisa ngaphandle kokubonakala ngokucacile futhi usuku nosuku olukubumba kancane kancane. Uma ngabe lokhu kuyicala lakho futhi manje uzama ukuchaza ubunikazi obubonakalayo benkampani yakho, ngincoma ukuthi ufunde okwenzile kuze kube manje bese ukhomba yiziphi izinto ezikusizile futhi esezimele yenkampani yakho yemfashini.
Impela, ungahle uqale ngokungazi ukusebenzisa amakhodi wokubuka namaphethini. Uma esebenza, ungamoshi futhi udale noma wakhe kabusha i-logo yakho ngokuya ngayo.