Ama-logo amangalisayo

Impela kuzo zonke izimpilo zethu, uzobe usubone inqwaba yamalogo azobe ebambe ukunaka kwakho kuwo ukubukeka, imibala, i-typography, amanani njll. Ngaso sonke isikhathi uma kunemiklamo eminingi yokuthengisa evezwayo futhi eklanywe, ngenhloso yokudonsa ukunaka komphakathi.

Kulesi sitolimende esisha, asigcini nje ngokubuyela emhlabeni wemikhiqizo, kodwa sizokukhombisa ukuthi yimaphi ama-logo angena emlandweni njenge kungakholeki futhi kuyingqayizivele, futhi futhi, sizokukhombisa ezinye zezimfihlo lezi baklami bomazisi abaye bazenza kumaphrojekthi abo.

Sizoqala?

Uhlobo lwe-logotype

Ilogo iyingxenye yendawo yokumaketha, futhi ichazwa ngokuthi a ukwakheka kwe-typographic. Ilogo yakhiwe ngobungako obuhlukene, imibala, izimo nezinhlinzeko eziqondile nezilawulwayo zegama lenkampani noma lesikhungo. Isibonelo, singathola esithombeni amalogo we: I-Google, i-Facebook, i-Twitter, i-Coca Cola ne-Yahoo!

Igama elithi logo, ngesiNgisi uhlobo logotype, ihlotshaniswe kuphela nokwakheka okubonakalayo kwegama noma uphawu, ilogo, ngendlela ejwayeleke kakhulu, ihlanganisa zonke izinhlobo zemifanekiso ewumfanekiso yomkhiqizo, ngale ndlela, konke ukubonakaliswa ngokomzimba kwesithombe kuyingxenye yelogo. yomkhiqizo noma inkampani, kulezi zinsuku, ehlanganiswe nobunikazi obubonakalayo bebhizinisi.

Izimfihlo ezigcinwe kahle kakhulu

Ngaphambi kokuba sizibeke esimeni, kubalulekile ukuthi sikubonise ezinye zezimfihlo ezenze kwaba nokwenzeka ukuqashelwa kwemikhiqizo ehamba phambili namuhla, noma leyo eqophe umlando.

Ubulula

Bathi okuncane kungaphezulu, ngakho-ke akudingekile ukugcwalisa ubujamo nemibala ukuze kube nomphumela obonakalayo ophumelelayo, ekwakhiweni kwezithombe kuqondwa njengokuklama okuncane. Lokho futhi kusiza ukwenza kube lula ukukhumbula nokuqaphela njengoba kubonakala emehlweni abantu, ngakho abaklami bazi ukuthi ukuze bakhe uphawu oluhle kufanele ukubheja ngocezu olubukeka lulula, naphezu kweqiniso lokuthi liye ladlula inqubo enzima yokudweba, ama-palettes ombala kanye nokubunjwa.

Kulula ukukhumbula

Kunezinhlobo eziningi zemikhiqizo ekhona emhlabeni, ukuthi kuyadingeka ukudala isithombe esihluke ngempela futhi ababukeli abakhumbula izici zayo. Lokhu into amalogo angcono kakhulu afana ngayo: aba yisakhiwo sodumo kangangokuthi ngisho nabantu basheshe bawabone lapho bebona ingxenye encane, umbala noma umumo nje.

Ukungaphelelwa yisikhathi

Okuphawula uphawu oluhle ngokungangabazeki iqiniso lokuthi ukwakheka kwalo kukhombisa futhi kugcinwa enkathini lapho uphawu lusesigabeni. isimo sezulu. Imikhiqizo eminingi kuye kwadingeka ukuthi iklanywe kabusha njengoba imiklamo yabo ayizange ihlangabezane nezici ezifanele ukumelwa.

Ukungafani

Njengoba zivela ngezindlela ezahlukene, kufanele uzivumelanise kalula, ngaphandle kokulahlekelwa umehluko. Ikakhulukazi uma ucabangela ukuthi i-logo izohambisana nokuthunyelwe kwezokuxhumana, ukuthi izobonakala ezikrinini zabo bonke osayizi, noma ukuthi kufanele iphrintiwe emakhadini ebhizinisi noma amalebula.

Ngalesi sizathu, ilogo ngayinye eklanyelwe kufanele ihambisane nosayizi abahambisanayo kanye nesakhiwo okufanele sisetshenziswe kunoma iyiphi indlela, kungakhathaliseki ukuthi i-inthanethi noma i-offline medium.

Manje njengoba sesikunikeze okunye amathiphu noma amathiphu okuthi ungakha kanjani ilogo futhi uyiyise empumelelweni, sizokwethula amanye amalogo angakholakali emlandweni wokwenza uphawu.

Amalogo angakholeki kakhulu

Barbie

Lokhu kungase kukumangaze, kodwa uphawu lukaBarbie olwakhiwa ngo-1959 lube olunye oluqashelwa kakhulu yizingane kanye nemboni yamathoyizi.

Yakhelwe ngezinto ezimbalwa ezidlulisa i- ubufazi, kodwa hhayi ngendlela yakudala, kodwa eguquguqukayo nesimanje. Ilungiswe izikhathi ezimbalwa. Ukuziphendukela kwemvelo ngakunye kugcina ingqikithi yayo, nakuba ijwayelane nezikhathi ezintsha, (ukuphelelwa yisikhathi).

Starbucks

Umkhiqizo odumile wamakhofi emhlabeni, nawo ubalwa njengenye eyaziwa kakhulu. Iwuphawu lwesakhiwo sodumo futhi kulula ukulihlonza abasebenzisi, okuthi ngesikhathi esifanayo kuvuse ilukuluku, ngaphezu kwalokho ubudlelwano phakathi kwe-mermaid nekhefi bubambe ukuheha kwabasebenzisi. Kufanele kwengezwe ukuthi ithoni yayo eluhlaza eqinile ikhuluma ngenqubekelaphambili nokuphepha.

Coca Cola

Ingenye yama-logo angeke aphuthelwe ohlwini lwama-logo amangalisayo. I-typeface edumile kanye nombala wayo yaziwa emhlabeni wonke, futhi ibe nomthelela omuhle kubantu abaningi.

Uma ilogo ihlangabezana nezici ezibalulekile esizibalile, ilogo ye-Coca-Cola iyawina. Ngaphezu kwalokho, iphikisana nezimfashini futhi ukuhluka kwayo okukhulu kakhulu kwakucishe kube yiminyaka engu-70 edlule, lapho iyeka ukuba mnyama futhi yaba nama-shades angu-3 ahlukene okubomvu.

NASA

Lolu phawu oludumile lwakhiwa indingilizi enkulu eluhlaza okwesibhakabhaka elingisa ukuba yiplanethi enguMhlaba kanye nesikhathi esifanayo nendawo yonke. Ngaphezu kwalokho, igcizelela ukunyakaza emkhathini. Kuyakhumbuleka ngempela ukuthi singayigqoka esikibheni noma kwesinye isiqephu sezingubo.

Lolu phawu lubuyisa idizayini kusukela ngeminyaka yawo-1950s, enezici zedizayini zesimanje, futhi ingenye yamalogo aphumelele kakhulu eminyakeni edlule.

Amazon

Ingenye yezimpawu ezidume kakhulu, hhayi inkampani yakho kuphela, ethathwa njengenye yezinkampani zamaphasela ezihamba phambili emhlabeni, kodwa ukwakheka kwayo okuhlanganisa ukuthayipha okulula kanye nomcibisholo okwazi ukusho konke. Ubuciko budlala indima ebalulekile, njengoba umcibisholo ungagcini nje ukumoyizela, ubonisa ukuthi bathengisa yonke into: kusukela ku-A kuya ku-Z.

Lesi isibonelo sendlela yokunikeza umlayezo ohlakaniphile ngokuthinta okuncane, kanye nendlela yokusebenzisa isithombe esisodwa ukuze unikeze incazelo engaphezu kweyodwa.

Iphutha

Inkampani eyenza la mazambane adumile iqukethe ilogo ethathwa njengelinye lamalogo aziwa kakhulu emakethe, njengoba ihlanganisa i-typography efundekayo kanye ne-isotype elula, kodwa ebonakala ngokuphelele. Phakathi kwamabheji anomlingisi, leli yilona elihlanganiswe kangcono, uJulius Pringles.

Marvel

Uma ungumlandeli noma uthanda amamuvi namakhomikhi eqhawe, ngokuqinisekile ujwayelene nelogo ye-Marvel. Sekuyiminyaka engaphezu kwengu-10 siyibona esikrinini esikhulu njalo lapho ifilimu entsha iphuma futhi, njengoba ubona, imibala yayo kanye ne-typography ayinakunakwa: umehluko phakathi kokubomvu nokumhlophe kanye nesikhala izinhlamvu ezihlala kuzo. Le logo iyisitatimende esisitshela ukuthi, njengamaqhawe ayo, iMarvel akuyona into oyoyikhohlwa ngokushesha.

-Google

I-logo yale nkampani ingenye yezimpawu eziye zaba nezinguquko eziningi emlandweni wayo. Nokho, i-elementi ayinyakazi, ihlala imile ngokuphelele: imibala yezinhlamvu zayo. Lokho kube ngenye yempumelelo yabo, ngoba nakuba ukuthayipha kwaguqulwa, futhi baze benza izithonjana ezihlukene zomkhiqizo ngamunye ojoyina umndeni wabo (injini yokusesha, i-imeyili, imibhalo okwabelwana ngayo, njll.), ngenxa yalelo phalethi yombala. kulula ukukubona uma usebenzisa noma yiziphi izixazululo zabo zedijithali.

HBO

Njengamanje, ingesinye seziteshi ezinedumela elihle kakhulu e-United States (futhi manje, ngenxa yokusakaza, cishe emhlabeni wonke) yi-HBO. Ekuqaleni, kwakuyisiteshi sohlelo lokukhokha lwethelevishini olwakha uchungechunge lwaso lungazinaki imithetho yezibalo zezwe lakubo. Ngokuphazima kweso, kwase kufana nekhwalithi, ukubheja okusha kanye nesimo esimnandi.

Ekuqaleni, uphawu lwenkampani lwalubonisa igama eligcwele: Ihhovisi Lebhokisi Lasekhaya; Kodwa-ke, eminyakeni emihlanu yayinokulungiswa ukuze kube isifinyezo sayo kuphela, ukuze ibonwe ngokushesha ngababukeli, futhi ayizange ishintshe kusukela ngaleso sikhathi.

McDonald

Iketango le-hamburger labazalwane bakwaMcDonald selingomunye wemikhakha yokudla okusheshayo edume kakhulu emhlabeni. Kwenzeke okufanayo ngophawu, isebenzisa imibala ephuzi, obomvu nomhlophe kuphalethi yayo.

Noma kunjalo, isici sayo esiyinhloko esihlukanisayo amajika amakhulu akha u-"M", anele ukuze umkhiqizo waziwe noma yikuphi emhlabeni.

Isiphetho

Ngamafuphi, njengoba kungenzeka ukuthi ubonile, ama-logo andayo aphawule ngaphambi nangemuva emlandweni wokuklanywa kwezithombe.

Amalogo okudala ahlelekile futhi inzuzo ukuthi ungakwazi ukuhlola imiklamo yezinye izinkampani ukuze uthole ugqozi. Kungakhathaliseki ukusetshenziswa ofuna ukunikeza uphawu ofuna ukuklama, khumbula ukuthi lizovela ezindaweni eziningi: kuwebhusayithi yakho, ezinkundleni zokuxhumana, kuma-imeyili, ekunikezeni kwakho ezentengiso ... Kuzoba umbono wokuqala wokuthi abantu nabayisebenzisayo bheka bayakuba nawe.

Dizayina ilogo ephelele, emele nge ukwethembeka ofuna ukukudlulisa akuwona umsebenzi olula. Njengamanje kunezinhlobonhlobo eziningi, imiklamo namafonti, kangangokuthi ukwazi ukuthi iyiphi okufanele uyikhethe ngendlela efanele sekuya ngokuba nzima.

Manje isikhathi sesifikile sokuthi uqale ukudala imiklamo yakho yokuqala, ulandela iseluleko esikunikeze sona.

Ngabe uyavuma?